Cheltenham Physiotherapy Digital Visibility Index — Q3-2026

Not every firm could be measured on every pillar (Q3-2026)

6 of the firms below are missing at least one pillar: Speed & CWV (65 of 68), Content & trust (63 of 68). Where a pillar could not be measured for a firm it is excluded from that firm’s score and its remaining weights are renormalised, rather than scored zero — so those firms are ranked on less evidence than the rest, and their position should be read with that in mind. Affected: Cheltenham Bupa Health Centre, Elkstone Grove Physiotherapy, Bishops Cleeve Osteopaths, The Cheltenham Clinic of Acupuncture and Chiropractic, Cheltenham Osteopaths, One Grove. See the methodology.

The PYC Cheltenham Physiotherapy Digital Visibility Index ranks 68 cheltenham physiotherapys on how well they perform online — website speed, technical SEO, local presence, search visibility, AI search presence and content & trust — each scored 0–100 to a single Digital Visibility Score. Measured 1 September 2026 to the published methodology.

As of Q3-2026, 17% of the 65 cheltenham physiotherapys measured on Speed & Core Web Vitals score below 50 on mobile (PYC Cheltenham Physiotherapy Digital Visibility Index, measured 1 September 2026).

Who owns the first page

Across 12 keywords there are 120 first-page organic slots. The firms in this index hold 51 of them (42.5%); 95 distinct domains appear in total.

this index (51)   directories, national chains and firms not indexed (69)

Ranking well but not currently indexed:

• cheltenhamphysiotherapy.co.uk — 11 top-10 slots, best #1
• straightbackphysio.co.uk — 7 top-10 slots, best #1
• nhs.uk — 5 top-10 slots, best #1
• fresha.com — 3 top-10 slots, best #1
• firstlinephysio.co.uk — 3 top-10 slots, best #3

57.5% of the first page belongs to businesses outside this index — directories, national chains and local firms not tracked here. These firms are not mainly competing with each other.

The league table

#	Cheltenham Physiotherapy	Score	Spd	Tech	Local	Vis	AI	Cont
1	Cotswold Physiotherapy Centre LLP	75	61	100	79	52	80	70
2	Skelian Chiropractic, Physiotherapy & Massage Therapy Cheltenham	70	70	100	100	39	20	70
3	Nuffield Health Gloucester Fitness & Wellbeing Gym	68	54	75	97	39	60	80
4	Breakspeare Clinic-Cheltenham | Physiotherapy | Sports Injury | Rehabilitation	67	65	75	72	38	60	100
5	Pea Green Physio Cheltenham	67	52	88	98	37	40	75
6	Porch House Clinic | Foot, Gait & Spine | Musculoskeletal | Podiatry	67	84	88	100	21	20	60
7	The Medical - Cheltenham	64	68	75	93	42	0	100
8	Proview Sports - Sports Injury Clinic & Performance Centre	63	49	88	100	31	20	75
9	Hands On Wellbeing	62	47	100	96	39	0	80
10	Back In Shape Cheltenham	61	74	100	84	17	0	66
11	Encompass Health	61	75	88	84	28	0	70
12	Georgina Taft	60	61	100	66	21	40	55
13	Churchdown Osteopaths	59	42	100	89	13	20	80
14	Gloucester Chiropractors	59	67	100	96	0	20	37
15	Osteopaths Karl Turner & Edric Lau	59	62	100	100	19	0	37
16	ToT Gloucestershire - Private Home Visit Physiotherapy Service for Elderly	59	74	88	72	29	0	80
17	Cameron-Mitchell Osteopaths	58	59	100	89	30	0	37
18	Cheltenham Bupa Health Centre	58	69	50	47	44	80	—
19	Cheltenham Chiropractic Clinic	57	59	100	77	10	20	53
20	Cotswold Osteopaths, Jane Hartley and Guy Beresford	56	62	75	82	33	0	75
21	Get Ahead Physiotherapy Ltd	56	65	88	93	4	0	60
22	Leckhampton Chiropractic Clinic	56	47	88	87	33	0	66
23	Carlton Clinic	55	82	100	83	0	0	20
24	Key Wellness Chiropractic	55	83	88	88	0	0	30
25	Angela Sells Physiotherapy	54	71	88	63	13	20	50
26	Optimal Chiropractic & Health	54	85	88	78	4	0	30
27	Richardson’s Wellbeing Clinic	54	65	88	87	21	0	25
28	Alexandra Physiotherapy Clinic	53	86	88	68	0	0	50
29	Cheltenham Holistic Health Centre	53	59	100	75	8	0	46
30	Olive Chiropractic	53	50	100	83	22	0	30
31	West Healthcare: Chiropractic and MSK Ultrasound Scans Cheltenham	53	49	100	77	8	20	40
32	Aubergine Physio Cheltenham	52	64	100	71	0	0	53
33	Cotswold Chiropractic	52	66	88	73	10	0	55
34	PB Osteopathy Human & Equine - Phoebe Bolton	52	67	88	75	4	0	50
35	Uplift Chiropractic	52	61	75	90	0	0	67
36	Elkstone Grove Physiotherapy	51	100	33	95	4	0	—
37	Move Chiropractic	50	52	88	88	7	0	35
38	Organic Family Chiropractic Cheltenham	50	61	88	83	0	0	40
39	The Cotswold Chiropractor	50	40	88	100	4	0	33
40	The Vineyard Practice	50	64	88	75	0	0	45
41	Tivoli Chiropractic Clinic - Chiropractor & Physiotherapist Cheltenham	50	31	88	87	14	0	70
42	Bishops Cleeve Osteopaths	49	—	100	64	16	0	37
43	Cotswold Equine Physio	49	55	100	69	0	0	40
44	Chiropractic Wellness Centre	48	60	75	79	0	0	49
45	Even Stride Veterinary Physiotherapy - Cheltenham	48	59	88	66	0	0	55
46	Just Chest Physio	48	88	63	44	17	0	62
47	Bowen Therapy & Yoga in the Cotswolds	47	67	88	63	0	0	37
48	Holly Derrick Sports Massage	47	67	88	64	0	0	30
49	Cheltenham Headache Clinic	46	99	57	47	0	0	50
50	CS Veterinary Physiotherapy	46	66	75	72	0	0	35
51	ER Chiropractic	46	56	88	69	0	0	35
52	MDG Physio	46	49	88	68	0	0	45
53	Portland Pilates & Physio	46	64	75	71	0	0	35
54	GOchiropractic	44	65	88	50	0	0	30
55	Parkview Chiropractic	44	55	75	50	0	0	79
56	Peak Health Osteopathic Clinic	44	65	75	61	4	0	30
57	Rejuvenate Natural Therapy Clinic	44	64	100	47	0	0	16
58	Promenade Foot Clinic	43	59	63	74	0	0	40
59	Sava Physio	43	25	100	72	0	0	37
60	David Hover, Chiropractor	41	65	63	70	0	0	10
61	Regency sports massage	41	42	88	70	0	0	10
62	CPM Sports	39	59	63	42	4	0	58
63	Bespoke Treatment	38	37	63	69	4	0	40
64	Style Pilates - Cheltenham	38	62	63	47	0	0	35
65	Carmel Smythe Osteopath	36	67	57	47	4	0	12
66	The Cheltenham Clinic of Acupuncture and Chiropractic	31	79	0	57	4	0	—
67	Cheltenham Osteopaths	24	—	0	66	2	20	—
68	One Grove	21	—	0	75	0	0	—

Which keywords are contested, and which are open?

Every firm against every keyword, shaded by position. Darker is stronger; blank means outside the top 100. Read down a column for a contested term, across a row for a firm's reach.

	physiotherapy	physio	best physiotherapist	sports injury clinic	back pain treatment	chiropractor	osteopath	private physio	rehabilitation clinic	physiotherapy Montpellier	physiotherapy Charlton Kings	physio Montpellier
Cotswold Physiotherapy Centre LLP	3	2	1	3	2			2	27		11
Skelian Chiropractic, Physiotherapy & Massage Therapy Cheltenham	27	29	22	29	9	1	57	30			26
Nuffield Health Gloucester Fitness & Wellbeing Gym	8	8	4	2	4			3	19		25
Breakspeare Clinic-Cheltenham | Physiotherapy | Sports Injury | Rehabilitation	16	15	6	9	53		39	21	14		20
Pea Green Physio Cheltenham	22	20	11	23	48			19	30		32
Porch House Clinic | Foot, Gait & Spine | Musculoskeletal | Podiatry		23	33	22	10			24
The Medical - Cheltenham	19	21	9	42	36	14	64	10	48		23
Proview Sports - Sports Injury Clinic & Performance Centre	18	24	12	5				18	5		47
Hands On Wellbeing	14	14	13	25	19		1	13	41		16
Back In Shape Cheltenham					1		15
Encompass Health						7					2
Georgina Taft	38	41	39	41							55
Churchdown Osteopaths							8
Gloucester Chiropractors
Osteopaths Karl Turner & Edric Lau							6
ToT Gloucestershire - Private Home Visit Physiotherapy Service for Elderly	43	56	26	60				29	1		56
Cameron-Mitchell Osteopaths							3
Cheltenham Bupa Health Centre	4	5	8	4				5	9		7
Cheltenham Chiropractic Clinic					43	3
Cotswold Osteopaths, Jane Hartley and Guy Beresford							2
Get Ahead Physiotherapy Ltd									21
Leckhampton Chiropractic Clinic						2
Carlton Clinic
Key Wellness Chiropractic
Angela Sells Physiotherapy		13		6
Optimal Chiropractic & Health						21
Richardson’s Wellbeing Clinic		32		37			4	49			39
Alexandra Physiotherapy Clinic
Cheltenham Holistic Health Centre							9		57
Olive Chiropractic						5					8
West Healthcare: Chiropractic and MSK Ultrasound Scans Cheltenham					15	8
Aubergine Physio Cheltenham
Cotswold Chiropractic						9
PB Osteopathy Human & Equine - Phoebe Bolton							45
Uplift Chiropractic
Elkstone Grove Physiotherapy											76
Move Chiropractic						10
Organic Family Chiropractic Cheltenham
The Cotswold Chiropractor						11
The Vineyard Practice
Tivoli Chiropractic Clinic - Chiropractor & Physiotherapist Cheltenham					16	4					28
Bishops Cleeve Osteopaths							7
Cotswold Equine Physio
Chiropractic Wellness Centre
Even Stride Veterinary Physiotherapy - Cheltenham
Just Chest Physio	25	22	43					23
Bowen Therapy & Yoga in the Cotswolds
Holly Derrick Sports Massage
Cheltenham Headache Clinic
CS Veterinary Physiotherapy
ER Chiropractic
MDG Physio
Portland Pilates & Physio
GOchiropractic
Parkview Chiropractic
Peak Health Osteopathic Clinic							13
Rejuvenate Natural Therapy Clinic
Promenade Foot Clinic
Sava Physio
David Hover, Chiropractor
Regency sports massage
CPM Sports				32
Bespoke Treatment								28
Style Pilates - Cheltenham
Carmel Smythe Osteopath							67
The Cheltenham Clinic of Acupuncture and Chiropractic						19
Cheltenham Osteopaths
One Grove

1–3 4–10 11–20 21+ absent

No firm in this index reaches the first page for “physiotherapy Montpellier”, “physio Montpellier”. That is uncontested ground, and it is invisible in a league table.

Where each firm is visible

Where each firm is visible: ranked in the organic top 10 for at least one keyword, present in the local 3-pack, or named in at least one AI answer. 4 of 68 appear in all three.

Visible in	Firms	Which
All three channels	4	Cotswold Physiotherapy Centre LLP, Skelian Chiropractic, Physiotherapy & Massage Therapy Cheltenham, Proview Sports - Sports Injury Clinic & Performance Centre, Cheltenham Chiropractic Clinic
Organic + local pack	5	Hands On Wellbeing, Cameron-Mitchell Osteopaths, Cotswold Osteopaths, Jane Hartley and Guy Beresford, Leckhampton Chiropractic Clinic, Tivoli Chiropractic Clinic - Chiropractor & Physiotherapist Cheltenham
Organic + AI	7	Nuffield Health Gloucester Fitness & Wellbeing Gym, Breakspeare Clinic-Cheltenham | Physiotherapy | Sports Injury | Rehabilitation, Porch House Clinic | Foot, Gait & Spine | Musculoskeletal | Podiatry, Churchdown Osteopaths, Cheltenham Bupa Health Centre, Angela Sells Physiotherapy, West Healthcare: Chiropractic and MSK Ultrasound Scans Cheltenham
Local pack + AI	2	Pea Green Physio Cheltenham, Cheltenham Osteopaths
Organic only	11	The Medical - Cheltenham, Back In Shape Cheltenham, Encompass Health, Osteopaths Karl Turner & Edric Lau, ToT Gloucestershire - Private Home Visit Physiotherapy Service for Elderly, Richardson’s Wellbeing Clinic, Cheltenham Holistic Health Centre, Olive Chiropractic, Cotswold Chiropractic, Move Chiropractic, Bishops Cleeve Osteopaths
Local pack only	0	—
AI only	2	Georgina Taft, Gloucester Chiropractors
None of the three	37	Get Ahead Physiotherapy Ltd, Carlton Clinic, Key Wellness Chiropractic, Optimal Chiropractic & Health, Alexandra Physiotherapy Clinic, Aubergine Physio Cheltenham, PB Osteopathy Human & Equine - Phoebe Bolton, Uplift Chiropractic, Elkstone Grove Physiotherapy, Organic Family Chiropractic Cheltenham, The Cotswold Chiropractor, The Vineyard Practice, Cotswold Equine Physio, Chiropractic Wellness Centre, Even Stride Veterinary Physiotherapy - Cheltenham, Just Chest Physio, Bowen Therapy & Yoga in the Cotswolds, Holly Derrick Sports Massage, Cheltenham Headache Clinic, CS Veterinary Physiotherapy, ER Chiropractic, MDG Physio, Portland Pilates & Physio, GOchiropractic, Parkview Chiropractic, Peak Health Osteopathic Clinic, Rejuvenate Natural Therapy Clinic, Promenade Foot Clinic, Sava Physio, David Hover, Chiropractor, Regency sports massage, CPM Sports, Bespoke Treatment, Style Pilates - Cheltenham, Carmel Smythe Osteopath, The Cheltenham Clinic of Acupuncture and Chiropractic, One Grove

4 of 68 firms are visible in all three channels. 37 appear in none of them.

Search visibility against AI presence

Search visibility against AI search presence. The dashed diagonal is parity; a firm far from it is strong in one channel and weak in the other.

horizontal: search visibility →   vertical: AI presence ↑

The Medical - Cheltenham is the widest split: search surfaces it far more readily than AI engines name it (visibility 42, AI 0) — search without brand. Those are different problems behind a similar overall score.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

Cotswold Physiotherapy Centre LLP	Cotswold Physiotherapy Centre LLP — physiotherapy Charlton Kings		#11
Pea Green Physio Cheltenham	Pea Green Physio Cheltenham — best physiotherapist Cheltenham		#11
The Cotswold Chiropractor	The Cotswold Chiropractor — chiropractor Cheltenham		#11
Proview Sports - Sports Injury Clinic & Performance Centre	Proview Sports - Sports Injury Clinic & Performance Centre — best physiotherapist Cheltenham		#12
Hands On Wellbeing	Hands On Wellbeing — best physiotherapist Cheltenham		#13
Hands On Wellbeing	Hands On Wellbeing — private physio Cheltenham		#13
Angela Sells Physiotherapy	Angela Sells Physiotherapy — physio Cheltenham		#13
Peak Health Osteopathic Clinic	Peak Health Osteopathic Clinic — osteopath Cheltenham		#13
Breakspeare Clinic-Cheltenham | Physiotherapy | Sports Injury | Rehabilitation	Breakspeare Clinic-Cheltenham | Physiotherapy | Sports Injury | Rehabilitation — rehabilitation clinic Cheltenham		#14
The Medical - Cheltenham	The Medical - Cheltenham — chiropractor Cheltenham		#14

27 winnable positions across 14 firms sit between #11 and #20 — one page off, and closer than any keyword the index does not already measure.

Reputation: reviews against rating

Google review volume (log scale) against average rating. Bubble size is review count. The rating axis starts at 4.4 so the cluster is readable; 2 firms rated below that sit on the floor, drawn hollow and named.

horizontal: reviews (log) →   vertical: rating ↑

Review volume spans 1 to 331 and ratings 3.3 to 5, yet the Local pillar separates these firms by only 43 points — the raw figures discriminate where the score does not. Most reviews: Skelian Chiropractic, Physiotherapy & Massage Therapy Cheltenham (331). Highest rating: 48 firms tied at 5.

What the keyword basket is asking

Search intent across the measured keyword basket, classified by DataForSEO.

commercial		6 of 12
navigational		3 of 12
informational		3 of 12

Local pack coverage across the city

Local 3-pack for “physiotherapy near me” searched from 9 points on a 3×3 grid across a 7.5-mile square centred on 51.900, -2.080. North is up; each cell names its position and carries its coordinates and the firms found there. Each cell counts how many indexed firms hold a pack slot at that location; a chain counts wherever any of its branches appears. 8 of 9 points contain at least one indexed firm, and 10 of the 68 indexed firms appear somewhere on the grid.

N ↑

Indexed firms holding a local pack slot, by grid position from north-west to south-east

2NWnorth-west, 51.954, -2.167 — Proview Sports - Sports Injury Clinic & Performance Centre, Elkstone Grove Physiotherapy	1Nnorth, 51.954, -2.080 — Elkstone Grove Physiotherapy	NEnorth-east, 51.954, -1.993 — no indexed firm in the pack here
3Wwest, 51.900, -2.167 — Back In Shape Cheltenham, Bespoke Treatment, Alexandra Physiotherapy Clinic	2·centre, 51.900, -2.080 — Hands On Wellbeing, Pea Green Physio Cheltenham	1Eeast, 51.900, -1.993 — Cotswold Physiotherapy Centre LLP
1SWsouth-west, 51.846, -2.167 — Gloucester Chiropractors	2Ssouth, 51.846, -2.080 — Porch House Clinic | Foot, Gait & Spine | Musculoskeletal | Podiatry, Cotswold Physiotherapy Centre LLP	1SEsouth-east, 51.846, -1.993 — Porch House Clinic | Foot, Gait & Spine | Musculoskeletal | Podiatry

3.7 miles between points

none 1 firm 2 3 of the pack

What the register says this cohort is

Companies House matched 5 of 68 businesses on an exact name with a corroborating registered address. Firms are seeded by trading name, which is how a business presents itself rather than what it is registered to do — so the mix below is often broader than the index title suggests. Median company age is 14.8 years, ranging from 7.1 to 22. Recorded alongside the measurement and carrying no weight in any score.

SIC	Registered activity	Firms
86900	Not labelled here	4
86220	Not labelled here	1

Which cheltenham physiotherapy has the best website?

Cotswold Physiotherapy Centre LLP tops the Q3-2026 index with a Digital Visibility Score of 75/100. Each firm has a full diagnostic scorecard linked from the table above.

How this is measured

Every score follows the same six-pillar methodology: Speed & Core Web Vitals (20%), Technical foundation (20%), Local presence (20%), Visibility (15%), AI search presence (15%) and Content & trust (10%). Each pillar links to the knowledge-base article that explains what it measures; the statistical methods behind the scoring are written up separately. Download the full dataset: JSON · CSV.

Who publishes this

The index is compiled and published by PYC, a search consultancy run by Phil Yarrow. It exists because the questions it answers — who is actually visible in a local market, and by how much — were being answered with opinion. The collection and scoring code is open source, so any figure here can be recomputed rather than taken on trust.

Related reading on the practice behind the measurements: topical authority, generative engine optimisation, and case studies from comparable service businesses.

Using this data

This dataset is published under CC BY 4.0. You may reuse it, including commercially and in AI-generated answers, provided you credit Phil Yarrow (PYC) by name and link back. That credit is a condition of use, not a courtesy.

Phil Yarrow (PYC) — Local Digital Visibility Index. https://hub.pyc.agency/indices/

That one credit covers every dataset on this site — one figure or all of them. When quoting this particular dataset precisely, the fuller form is:

Phil Yarrow (PYC) — Local Digital Visibility Index: Cheltenham Physiotherapy, Q3-2026. https://hub.pyc.agency/indices/cheltenham-physiotherapy/

Full terms: licence and attribution.

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