Tivoli Chiropractic Clinic - Chiropractor & Physiotherapist Cheltenham — Cheltenham Physiotherapy Digital Visibility Score

Digital Visibility Score: 50 / 100 · Rank 41 of 68

Digital Visibility Score50/100Rank 41 of 68Problems found2Structured data present, but no LocalBusiness markupOne page from the first1Closest: back pain treatment Cheltenham at #16Furthest behind-33Speed & CWV: 31 against a sector median of 64

Measured 1 September 2026 via the PYC Cheltenham Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	31	64	−33
Technical	88	88	level
Local presence	87	75	+12
Visibility	14	4	+10
AI search presence	0	0	level
Content & trust	70	46	+24

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-33
Technical		0
Local presence		+12
Visibility		+10
AI search presence		0
Content & trust		+24

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 6.2 years ago.

Where this firm ranks

Ranks for 3 of 12 keywords, average position 16, in the local 3-pack for 1 keyword.

Keyword	Position
physiotherapy Cheltenham	not in top 100
physio Cheltenham	not in top 100
best physiotherapist Cheltenham	not in top 100
sports injury clinic Cheltenham	not in top 100
back pain treatment Cheltenham	#16
chiropractor Cheltenham	#4
osteopath Cheltenham	not in top 100
private physio Cheltenham	not in top 100
rehabilitation clinic Cheltenham	not in top 100
physiotherapy Montpellier	not in top 100
physiotherapy Charlton Kings	#28
physio Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Cotswold Physiotherapy Centre LLP, on every pillar.

Speed & CWV		31
Technical		88
Local presence		87
Visibility		14
AI search presence		0
Content & trust		70

this firm sector median leader

Tivoli Chiropractic Clinic - Chiropractor & Physiotherapist Cheltenham trails Cotswold Physiotherapy Centre LLP by 160 points across 4 pillars, but 74% of that is AI search presence and Visibility alone. It already matches or beats the leader on Local presence, Content & trust.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

back pain treatment Cheltenham

#16

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Cheltenham?
✗	Which physio clinic in Cheltenham would you recommend for a sports injury?
✗	Top rated physiotherapy in Cheltenham
✗	I have back pain and live in Cheltenham - who should I see?
✗	Best physiotherapy in Montpellier, Cheltenham

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	237
Locations	1
Reviews in last 90 days	2
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• professional team32
• friendly practise12
• shoulder pain relief11
• pregnancy treatment9
• sports massage9
• friendly chiropractor7
• sciatica treatment6
• acupuncture6
• shockwave treatment4
• frozen shoulder treatment3

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	70	about page: yes · team page: no · credentials: yes · blog or news: yes · homepage: 4,967 words · last changed: 2254 days ago
Visibility	14	ranks for 3 of 12 keywords · average position 16 · local 3-pack: 1
Local presence	87	237 reviews · rated 5 · 2 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• Speed & CWV: 31/100, below the sector median of 64.

How this compares to the leader

Cotswold Physiotherapy Centre LLP leads the index with 75/100. The largest gaps are: AI search presence (0 vs 80); Visibility (14 vs 52); Speed & CWV (31 vs 61).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Tivoli Chiropractic Clinic - Chiropractor & Physiotherapist Cheltenham in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
The Cotswold Chiropractor	#39	50/100	2 places above you
Cotswold Equine Physio	#43	49/100	2 places below you
Organic Family Chiropractic Cheltenham	#38	50/100	3 places above you
Chiropractic Wellness Centre	#44	48/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 45 · accessibility 81 · best practices 78 · SEO 100 — biggest losses: Does not use HTTPS; Document does not have a main landmark.; Page lacks the HTML doctype, thus triggering quirks-mode
Google profile detail	26 photos · claimed · has a description · hours listed · 0 of 237 reviews are one star
Backlinks	60 referring domains · 480 links · rank 127 · 469 broken
Site structure	3 pages crawled · 75.7 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 0% of links use a generic anchor · 108 sitemap pages not reachable by following links
Sitemap	108 URLs listed · declared in robots.txt · newest entry 33 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Tivoli Chiropractic Clinic - Chiropractor & Physiotherapist Cheltenham’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (14/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveThe Vineyard Practice#40 · 50/100 Full indexAll 68 firms ↓ Ranked belowBishops Cleeve Osteopaths#42 · 49/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.