Cheltenham: how local businesses perform online
207 businesses across 5 trades, measured on the same six pillars. Median Digital Visibility Score 50.
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Furthest behind on Technical foundation, 12.5 points below the median for every other area measured.
| Trade | Firms | Median | Score |
|---|---|---|---|
| law firms law firms | 8 | 64.5 | |
| veterinary practices veterinary practices | 20 | 57.5 | |
| physiotherapy clinics physiotherapy clinics | 68 | 52 | |
| architects architects | 59 | 50 | |
| construction firms construction firms | 52 | 46 |
Strongest is law firms at 64.5; weakest is construction firms at 46. The cross-index comparison shows how little of that gap is explained by trade or area at all.