Swindon Vet Digital Visibility Index — Q3-2026

Not every firm could be measured on every pillar (Q3-2026)

3 of the firms below are missing at least one pillar: Speed & CWV (16 of 17), Content & trust (15 of 17). Where a pillar could not be measured for a firm it is excluded from that firm’s score and its remaining weights are renormalised, rather than scored zero — so those firms are ranked on less evidence than the rest, and their position should be read with that in mind. Affected: Drove Vets Stratton | Swindon, Cloud 9 Vets, Shaw Veterinary Centre. See the methodology.

The PYC Swindon Vet Digital Visibility Index ranks 17 swindon vets on how well they perform online — website speed, technical SEO, local presence, search visibility, AI search presence and content & trust — each scored 0–100 to a single Digital Visibility Score. Measured 1 September 2026 to the published methodology.

As of Q3-2026, 31% of the 16 swindon vets measured on Speed & Core Web Vitals score below 50 on mobile (PYC Swindon Vet Digital Visibility Index, measured 1 September 2026).

Who owns the first page

Across 12 keywords there are 120 first-page organic slots. The firms in this index hold 83 of them (69.2%); 61 distinct domains appear in total.

this index (83)   directories, national chains and firms not indexed (37)

Ranking well but not currently indexed:

• vets4pets.com — 6 top-10 slots, best #5
• ivc.co.uk — 3 top-10 slots, best #3
• linnaeusgroup.co.uk — 3 top-10 slots, best #4
• vetsonthecommon.com — 2 top-10 slots, best #3
• facebook.com — 2 top-10 slots, best #4

30.8% of the first page belongs to businesses outside this index — directories, national chains and local firms not tracked here. These firms are not mainly competing with each other.

The league table

#	Swindon Vet	Score	Spd	Tech	Local	Vis	AI	Cont
1	Drove Vets Stratton | Swindon	93	82	100	97	87	100	—
2	Eastcott Vets - Clive Parade Clinic | Swindon	87	71	100	82	90	100	83
3	Thameswood Veterinary Clinics	75	57	100	78	53	100	53
4	Lawn Vets Swindon	72	58	75	80	46	100	75
5	Purton Vets	71	69	100	99	21	60	50
6	Vet's Klinic Swindon	71	46	88	89	63	80	53
7	The Bridge Veterinary Clinic, Highworth	67	81	88	63	38	60	62
8	Eastcott Veterinary Referrals	63	72	88	76	48	0	83
9	Archway Veterinary Surgery	58	49	88	82	42	20	45
10	The George Veterinary Group - Royal Wootton Bassett	54	74	88	82	0	0	49
11	Drove Farm Vets	50	61	75	63	23	0	70
12	Cloud 9 Vets	49	—	100	67	4	0	53
13	Woozelbears Hydrotherapy and Grooming	48	33	100	74	0	0	62
14	Animal Physiotherapy Ltd	47	50	75	70	0	0	83
15	Shaw Veterinary Centre	46	60	0	99	41	20	—
16	Jollyes Pet Clinic - Swindon	44	40	75	61	0	0	83
17	Canine Hydrotherapy with Mia Hanton Veterinary Physiotherapy	39	42	100	44	0	0	15

Which keywords are contested, and which are open?

Every firm against every keyword, shaded by position. Darker is stronger; blank means outside the top 100. Read down a column for a contested term, across a row for a firm's reach.

	vets	veterinary practice	best vets	emergency vet	cat vet	dog vet	24 hour vet	vet costs	animal hospital	vets Old Town	vets Wroughton	veterinary Old Town
Drove Vets Stratton | Swindon	1	2	1	2	5	4	1	2	2	2	1	2
Eastcott Vets - Clive Parade Clinic | Swindon	2	1	2	1	2	2	2	1	1	1	2	1
Thameswood Veterinary Clinics	3	10	9	4	1	6	12	5	6		17
Lawn Vets Swindon	9	14	3		8	3	23	12	17		19
Purton Vets	30		35		13	20		25
Vet's Klinic Swindon	4	3	6	9	6	1	6	4	5		27
The Bridge Veterinary Clinic, Highworth	15	8	14	10	20	11	8		7		22
Eastcott Veterinary Referrals	7	4	11	5		7	4		3
Archway Veterinary Surgery	14	16	19	12	30	14	7	24	13		24
The George Veterinary Group - Royal Wootton Bassett
Drove Farm Vets	10	12	21						35		12
Cloud 9 Vets								33
Woozelbears Hydrotherapy and Grooming
Animal Physiotherapy Ltd
Shaw Veterinary Centre	8	5	13	14	3	8	10	7
Jollyes Pet Clinic - Swindon
Canine Hydrotherapy with Mia Hanton Veterinary Physiotherapy

1–3 4–10 11–20 21+ absent

Where each firm is visible

Where each firm is visible: ranked in the organic top 10 for at least one keyword, present in the local 3-pack, or named in at least one AI answer. 4 of 17 appear in all three.

Visible in	Firms	Which
All three channels	4	Drove Vets Stratton | Swindon, Eastcott Vets - Clive Parade Clinic | Swindon, Lawn Vets Swindon, Vet's Klinic Swindon
Organic + local pack	2	Eastcott Veterinary Referrals, Drove Farm Vets
Organic + AI	4	Thameswood Veterinary Clinics, The Bridge Veterinary Clinic, Highworth, Archway Veterinary Surgery, Shaw Veterinary Centre
Local pack + AI	0	—
Organic only	0	—
Local pack only	0	—
AI only	1	Purton Vets
None of the three	6	The George Veterinary Group - Royal Wootton Bassett, Cloud 9 Vets, Woozelbears Hydrotherapy and Grooming, Animal Physiotherapy Ltd, Jollyes Pet Clinic - Swindon, Canine Hydrotherapy with Mia Hanton Veterinary Physiotherapy

4 of 17 firms are visible in all three channels. 6 appear in none of them.

Search visibility against AI presence

Search visibility against AI search presence. The dashed diagonal is parity; a firm far from it is strong in one channel and weak in the other.

horizontal: search visibility →   vertical: AI presence ↑

Lawn Vets Swindon is the widest split: AI engines name it far more readily than search surfaces it (AI 100, visibility 46). Those are different problems behind a similar overall score.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

The Bridge Veterinary Clinic, Highworth	The Bridge Veterinary Clinic, Highworth — dog vet Swindon		#11
Eastcott Veterinary Referrals	Eastcott Veterinary Referrals — best vets Swindon		#11
Thameswood Veterinary Clinics	Thameswood Veterinary Clinics — 24 hour vet Swindon		#12
Lawn Vets Swindon	Lawn Vets Swindon — vet costs Swindon		#12
Archway Veterinary Surgery	Archway Veterinary Surgery — emergency vet Swindon		#12
Drove Farm Vets	Drove Farm Vets — veterinary practice Swindon		#12
Drove Farm Vets	Drove Farm Vets — vets Wroughton		#12
Purton Vets	Purton Vets — cat vet Swindon		#13
Archway Veterinary Surgery	Archway Veterinary Surgery — animal hospital Swindon		#13
Shaw Veterinary Centre	Shaw Veterinary Centre — best vets Swindon		#13

23 winnable positions across 8 firms sit between #11 and #20 — one page off, and closer than any keyword the index does not already measure.

Reputation: reviews against rating

Google review volume (log scale) against average rating. Bubble size is review count.

horizontal: reviews (log) →   vertical: rating ↑

Review volume spans 1 to 1247 and ratings 4 to 5, yet the Local pillar separates these firms by only 38 points — the raw figures discriminate where the score does not. Most reviews: Drove Vets Stratton | Swindon (1247). Highest rating: 4 firms tied at 5.

What the keyword basket is asking

Search intent across the measured keyword basket, classified by DataForSEO.

navigational		7 of 12
commercial		3 of 12
informational		2 of 12

Local pack coverage across the city

Local 3-pack for “vets near me” searched from 9 points on a 3×3 grid across a 7.5-mile square centred on 51.556, -1.780. North is up; each cell names its position and carries its coordinates and the firms found there. Each cell counts how many indexed firms hold a pack slot at that location; a chain counts wherever any of its branches appears. 9 of 9 points contain at least one indexed firm, and 6 of the 17 indexed firms appear somewhere on the grid.

N ↑

Indexed firms holding a local pack slot, by grid position from north-west to south-east

3NWnorth-west, 51.610, -1.866 — Purton Vets, Drove Vets Stratton | Swindon, Vet's Klinic Swindon	2Nnorth, 51.610, -1.780 — Drove Vets Stratton | Swindon, Vet's Klinic Swindon	3NEnorth-east, 51.610, -1.693 — Archway Veterinary Surgery, Drove Vets Stratton | Swindon, Eastcott Vets - Clive Parade Clinic | Swindon
2Wwest, 51.556, -1.866 — Vet's Klinic Swindon, Drove Vets Stratton | Swindon	3·centre, 51.556, -1.780 — Eastcott Vets - Clive Parade Clinic | Swindon, Vet's Klinic Swindon, Lawn Vets Swindon	3Eeast, 51.556, -1.693 — Eastcott Vets - Clive Parade Clinic | Swindon, Drove Vets Stratton | Swindon, Lawn Vets Swindon
2SWsouth-west, 51.502, -1.866 — Vet's Klinic Swindon, Drove Vets Stratton | Swindon	3Ssouth, 51.502, -1.780 — Drove Vets Stratton | Swindon, Vet's Klinic Swindon, Lawn Vets Swindon	2SEsouth-east, 51.502, -1.693 — Drove Vets Stratton | Swindon, Eastcott Vets - Clive Parade Clinic | Swindon

3.7 miles between points

none 1 firm 2 3 of the pack

Which swindon vet has the best website?

Drove Vets Stratton | Swindon tops the Q3-2026 index with a Digital Visibility Score of 93/100. Each firm has a full diagnostic scorecard linked from the table above.

How this is measured

Every score follows the same six-pillar methodology: Speed & Core Web Vitals (20%), Technical foundation (20%), Local presence (20%), Visibility (15%), AI search presence (15%) and Content & trust (10%). Each pillar links to the knowledge-base article that explains what it measures; the statistical methods behind the scoring are written up separately. Download the full dataset: JSON · CSV.

Who publishes this

The index is compiled and published by PYC, a search consultancy run by Phil Yarrow. It exists because the questions it answers — who is actually visible in a local market, and by how much — were being answered with opinion. The collection and scoring code is open source, so any figure here can be recomputed rather than taken on trust.

Related reading on the practice behind the measurements: topical authority, generative engine optimisation, and case studies from comparable service businesses.

Using this data

This dataset is published under CC BY 4.0. You may reuse it, including commercially and in AI-generated answers, provided you credit Phil Yarrow (PYC) by name and link back. That credit is a condition of use, not a courtesy.

Phil Yarrow (PYC) — Local Digital Visibility Index. https://hub.pyc.agency/indices/

That one credit covers every dataset on this site — one figure or all of them. When quoting this particular dataset precisely, the fuller form is:

Phil Yarrow (PYC) — Local Digital Visibility Index: Swindon Vet, Q3-2026. https://hub.pyc.agency/indices/swindon-vets/

Full terms: licence and attribution.

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