Measured 1 September 2026 via the PYC Swindon Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.
These are specific, checkable faults on the site — not opinions about it.
Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
Worth fixingVery little published contentThe homepage carries 232 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.
Worth knowingThe site has not changed in a long timeThe homepage last reported a change 2.1 years ago.
This firm against the sector median and the index leader, Drove Vets Stratton | Swindon, on every pillar.
Speed & CWV
49
Technical
88
Local presence
82
Visibility
42
AI search presence
20
this firm sector median leader
Archway Veterinary Surgery trails Drove Vets Stratton | Swindon by 185 points across 5 pillars, but 68% of that is AI search presence and Visibility alone.
Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
Drove Vets Stratton | Swindon leads the index with 93/100. The largest gaps are: AI search presence (20 vs 100); Visibility (42 vs 87); Speed & CWV (49 vs 82).
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies House
No confident match on the registered name
Real-user speed (CrUX)
Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)
Performance 61 · accessibility 82 · best practices 63 · SEO 92 — biggest losses: Avoid multiple page redirects; Improve image delivery; Lists do not contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Google profile detail
26 photos · claimed · has a description · hours listed · 1 of 53 reviews are one star
1 pages crawled · 58 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click · 2% of links use a generic anchor · 1 sitemap pages not reachable by following links
Sitemap
1 URLs listed · declared in robots.txt · newest entry 818 days old · 1 of 1 sampled URLs resolve
Visibility (42/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.