The George Veterinary Group - Royal Wootton Bassett — Swindon Vet Digital Visibility Score

Digital Visibility Score: 54 / 100 · Rank 10 of 17

Digital Visibility Score54/100Rank 10 of 17 Problems found2Structured data present, but no LocalBusiness markup Furthest behind-38Visibility: 0 against a sector median of 38

Measured 1 September 2026 via the PYC Swindon Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	74	59	+15
Technical	88	88	level
Local presence	82	78	+4
Visibility	0	38	−38
AI search presence	0	20	−20
Content & trust	49	62	−13

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+15
Technical		0
Local presence		+4
Visibility		-38
AI search presence		-20
Content & trust		-13

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
Worth fixingVery little published contentThe homepage carries 383 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
vets Swindon	not in top 100
veterinary practice Swindon	not in top 100
best vets Swindon	not in top 100
emergency vet Swindon	not in top 100
cat vet Swindon	not in top 100
dog vet Swindon	not in top 100
24 hour vet Swindon	not in top 100
vet costs Swindon	not in top 100
animal hospital Swindon	not in top 100
vets Old Town	not in top 100
vets Wroughton	not in top 100
veterinary Old Town	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Drove Vets Stratton | Swindon, on every pillar.

Speed & CWV		74
Technical		88
Local presence		82
Visibility		0
AI search presence		0

this firm sector median leader

The George Veterinary Group - Royal Wootton Bassett trails Drove Vets Stratton | Swindon by 222 points across 5 pillars, but 84% of that is AI search presence and Visibility alone.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best vets in Swindon?
✗	Which veterinary practice in Swindon would you recommend?
✗	Top rated vets in Swindon
✗	My pet is unwell in Swindon - which vet should I call?
✗	Best vets in Old Town, Swindon

Local presence

Google Business Profile.

Rating	4.8 / 5
Reviews	104
Locations	1
Reviews in last 90 days	2
Address matches website	yes

Lab speed against real users

Largest Contentful Paint measured two ways: one throttled lab run, against 28 days of real Chrome users.

Lab (Lighthouse, mobile)	12.1s	one throttled load on a datacentre machine
Field (real users)	1.2s	75th percentile of actual Chrome visitors over 28 days

The lab figure is 10.5× the real-user figure. Both agree the site is performing acceptably for real visitors.

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

friendly staff31
accommodating staff7
caring staff7
thorough vet2
personal care2
personal touch2
emergency care2
amazing staff2
compassion2
advice2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	49	about page: yes · team page: yes · credentials: no · blog or news: no · homepage: 383 words · last changed: 376 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	82	104 reviews · rated 4.8 · 2 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Visibility: 0/100, below the sector median of 38.
AI search presence: 0/100, below the sector median of 20.
Content & trust: 49/100, below the sector median of 62.

How this compares to the leader

Drove Vets Stratton | Swindon leads the index with 93/100. The largest gaps are: AI search presence (0 vs 100); Visibility (0 vs 87); Local presence (82 vs 97).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest The George Veterinary Group - Royal Wootton Bassett in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Eastcott Veterinary Referrals	#8	63/100	2 places above you
Cloud 9 Vets	#12	49/100	2 places below you
The Bridge Veterinary Clinic, Highworth	#7	67/100	3 places above you
Woozelbears Hydrotherapy and Grooming	#13	48/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	LCP 1155ms · INP 86ms · CLS 0 · passes Core Web Vitals
Lighthouse (lab, mobile)	Performance 61 · accessibility 88 · best practices 100 · SEO 77 — biggest losses: Links do not have a discernible name; Use efficient cache lifetimes; Reduce unused JavaScript
Google profile detail	17 photos · claimed · has a description · hours listed · 1 of 104 reviews are one star
Backlinks	315 referring domains · 1114 links · rank 206
Site structure	25 pages crawled · 54.5 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click, services 1 click · 0% of links use a generic anchor
Sitemap	82 URLs listed · declared in robots.txt · newest entry 5 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

The George Veterinary Group - Royal Wootton Bassett’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.