Drove Farm Vets — Swindon Vet Digital Visibility Score

Digital Visibility Score: 50 / 100 · Rank 11 of 17

Digital Visibility Score50/100Rank 11 of 17 Problems found1No structured data on the homepage One page from the first2Closest: veterinary practice Swindon at #12 Furthest behind-20AI search presence: 0 against a sector median of 20

Measured 1 September 2026 via the PYC Swindon Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	61	59	+2
Technical	75	88	−13
Local presence	63	78	−15
Visibility	23	38	−15
AI search presence	0	20	−20
Content & trust	70	62	+8

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+2
Technical		-13
Local presence		-15
Visibility		-15
AI search presence		-20
Content & trust		+8

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 5 of 12 keywords, average position 18, in the local 3-pack for 1 keyword.

Keyword	Position
vets Swindon	#10
veterinary practice Swindon	#12
best vets Swindon	#21
emergency vet Swindon	not in top 100
cat vet Swindon	not in top 100
dog vet Swindon	not in top 100
24 hour vet Swindon	not in top 100
vet costs Swindon	not in top 100
animal hospital Swindon	#35
vets Old Town	not in top 100
vets Wroughton	#12
veterinary Old Town	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Drove Vets Stratton | Swindon, on every pillar.

Speed & CWV		61
Technical		75
Local presence		63
Visibility		23
AI search presence		0

this firm sector median leader

Drove Farm Vets trails Drove Vets Stratton | Swindon by 244 points across 5 pillars, but 67% of that is AI search presence and Visibility alone.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

veterinary practice Swindon		#12
vets Wroughton		#12

2 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best vets in Swindon?
✗	Which veterinary practice in Swindon would you recommend?
✗	Top rated vets in Swindon
✗	My pet is unwell in Swindon - which vet should I call?
✗	Best vets in Old Town, Swindon

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	5
Locations	1
Reviews in last 90 days	1
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	70	about page: yes · team page: yes · credentials: no · blog or news: yes · homepage: 317 words
Visibility	23	ranks for 5 of 12 keywords · average position 18 · local 3-pack: 1
Local presence	63	5 reviews · rated 5 · 1 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

Technical: 75/100, below the sector median of 88.
Local presence: 63/100, below the sector median of 78.
Visibility: 23/100, below the sector median of 38.
AI search presence: 0/100, below the sector median of 20.

How this compares to the leader

Drove Vets Stratton | Swindon leads the index with 93/100. The largest gaps are: AI search presence (0 vs 100); Visibility (23 vs 87); Local presence (63 vs 97).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Drove Farm Vets in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Archway Veterinary Surgery	#9	58/100	2 places above you
Woozelbears Hydrotherapy and Grooming	#13	48/100	2 places below you
Eastcott Veterinary Referrals	#8	63/100	3 places above you
Animal Physiotherapy Ltd	#14	47/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 09524562 · 11.4 years old · active · SIC 75000
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 58 · accessibility 66 · best practices 77 · SEO 83 — biggest losses: Links do not have descriptive text; Touch targets do not have sufficient size or spacing.; Image elements do not have `[alt]` attributes
Google profile detail	unclaimed · no description · no hours listed · 0 of 5 reviews are one star
Backlinks	55 referring domains · 196 links · rank 125
Site structure	23 pages crawled · 55.3 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click, services 1 click · 0% of links use a generic anchor
Sitemap	58 URLs listed · not declared in robots.txt · newest entry 138 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Drove Farm Vets’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (23/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.