Animal Physiotherapy Ltd — Swindon Vet Digital Visibility Score

Digital Visibility Score: 47 / 100 · Rank 14 of 17

Digital Visibility Score47/100Rank 14 of 17 Problems found1No structured data on the homepage Furthest behind-38Visibility: 0 against a sector median of 38

Measured 1 September 2026 via the PYC Swindon Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	50	59	−9
Technical	75	88	−13
Local presence	70	78	−8
Visibility	0	38	−38
AI search presence	0	20	−20
Content & trust	83	62	+21

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-9
Technical		-13
Local presence		-8
Visibility		-38
AI search presence		-20
Content & trust		+21

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
vets Swindon	not in top 100
veterinary practice Swindon	not in top 100
best vets Swindon	not in top 100
emergency vet Swindon	not in top 100
cat vet Swindon	not in top 100
dog vet Swindon	not in top 100
24 hour vet Swindon	not in top 100
vet costs Swindon	not in top 100
animal hospital Swindon	not in top 100
vets Old Town	not in top 100
vets Wroughton	not in top 100
veterinary Old Town	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Drove Vets Stratton | Swindon, on every pillar.

Speed & CWV		50
Technical		75
Local presence		70
Visibility		0
AI search presence		0

this firm sector median leader

Animal Physiotherapy Ltd trails Drove Vets Stratton | Swindon by 271 points across 5 pillars, but 69% of that is AI search presence and Visibility alone.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best vets in Swindon?
✗	Which veterinary practice in Swindon would you recommend?
✗	Top rated vets in Swindon
✗	My pet is unwell in Swindon - which vet should I call?
✗	Best vets in Old Town, Swindon

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	9
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	83	about page: yes · team page: yes · credentials: no · blog or news: yes · homepage: 845 words · last changed: 4 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	70	9 reviews · rated 5 · 0 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

Technical: 75/100, below the sector median of 88.
Visibility: 0/100, below the sector median of 38.
AI search presence: 0/100, below the sector median of 20.

How this compares to the leader

Drove Vets Stratton | Swindon leads the index with 93/100. The largest gaps are: AI search presence (0 vs 100); Visibility (0 vs 87); Speed & CWV (50 vs 82).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Animal Physiotherapy Ltd in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Cloud 9 Vets	#12	49/100	2 places above you
Jollyes Pet Clinic - Swindon	#16	44/100	2 places below you
Drove Farm Vets	#11	50/100	3 places above you
Canine Hydrotherapy with Mia Hanton Veterinary Physiotherapy	#17	39/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 42 · accessibility 97 · best practices 37 · SEO 92 — biggest losses: Avoid multiple page redirects; Speed Index; Reduce JavaScript execution time
Google profile detail	78 photos · claimed · has a description · hours listed · 0 of 9 reviews are one star
Backlinks	173 referring domains · 311 links · rank 146
Site structure	1 pages crawled · 60 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click, services 1 click · 0% of links use a generic anchor · 1007 sitemap pages not reachable by following links
Sitemap	1007 URLs listed · not declared in robots.txt · newest entry 118 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Animal Physiotherapy Ltd’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.