Shaw Veterinary Centre — Swindon Vet Digital Visibility Score

Digital Visibility Score: 46 / 100 · Rank 15 of 17

Digital Visibility Score46/100Rank 15 of 17 Problems found1No XML sitemap found One page from the first2Closest: best vets Swindon at #13 Furthest behind-88Technical: 0 against a sector median of 88

Measured 1 September 2026 via the PYC Swindon Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	60	59	+1
Technical	0	88	−88
Local presence	99	78	+21
Visibility	41	38	+3
AI search presence	20	20	level
Content & trust	—	62	not measured

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+1
Technical		-88
Local presence		+21
Visibility		+3
AI search presence		0
Content & trust		not measured

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.

Where this firm ranks

Ranks for 8 of 12 keywords, average position 8.5, in the local 3-pack for 0 keywords.

Keyword	Position
vets Swindon	#8
veterinary practice Swindon	#5
best vets Swindon	#13
emergency vet Swindon	#14
cat vet Swindon	#3
dog vet Swindon	#8
24 hour vet Swindon	#10
vet costs Swindon	#7
animal hospital Swindon	not in top 100
vets Old Town	not in top 100
vets Wroughton	not in top 100
veterinary Old Town	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Drove Vets Stratton | Swindon, on every pillar.

Speed & CWV		60
Technical		0
Local presence		99
Visibility		41
AI search presence		20

this firm sector median leader

Shaw Veterinary Centre trails Drove Vets Stratton | Swindon by 248 points across 4 pillars, but 73% of that is Technical and AI search presence alone. It already matches or beats the leader on Local presence.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

best vets Swindon		#13
emergency vet Swindon		#14

2 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best vets in Swindon?
✗	Which veterinary practice in Swindon would you recommend?
✗	Top rated vets in Swindon
✓	My pet is unwell in Swindon - which vet should I call?	named
✗	Best vets in Old Town, Swindon

Local presence

Google Business Profile.

Rating	4.7 / 5
Reviews	236
Locations	1
Reviews in last 90 days	13
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

caring staff28
calming atmosphere3
euthanasia3
informative staff3
warm welcome3
excellent vet3
guinea pig2
clear costs2
owner care2
clear explanations2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Visibility	41	ranks for 8 of 12 keywords · average position 8.5 · local 3-pack: 0
Local presence	99	236 reviews · rated 4.7 · 13 new in 90 days
Technical	0	HTTPS: — · page allows indexing: — · robots.txt allows crawling: — · sitemap: no · structured data: —

Key findings

Technical: 0/100, below the sector median of 88.

How this compares to the leader

Drove Vets Stratton | Swindon leads the index with 93/100. The largest gaps are: Technical (0 vs 100); AI search presence (20 vs 100); Visibility (41 vs 87).

Top fixes (ranked by impact)

Add valid LocalBusiness schema, fix indexability, and ensure a fresh XML sitemap is referenced in robots.txt.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.

Firms ranked near this one

The firms nearest Shaw Veterinary Centre in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Woozelbears Hydrotherapy and Grooming	#13	48/100	2 places above you
Canine Hydrotherapy with Mia Hanton Veterinary Physiotherapy	#17	39/100	2 places below you
Cloud 9 Vets	#12	49/100	3 places above you
Drove Farm Vets	#11	50/100	4 places above you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 75 · accessibility 93 · best practices 100 · SEO 100 — biggest losses: Network dependency tree; Elements with visible text labels do not have matching accessible names.; Reduce unused JavaScript
Google profile detail	51 photos · claimed · has a description · hours listed · 9 of 236 reviews are one star
Backlinks	79 referring domains · 124 links · rank 119
Site structure	Not crawled — fetch failed

Where to get this fixed

Shaw Veterinary Centre’s lowest-scoring pillars among those we publish remediation guidance for:

Technical (0/100) — read SEO automation on running these technical checks continuously rather than once a quarter. Background on analysing this pillar: technical.
AI search presence (20/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.