Exeter Vet Digital Visibility Index — Q3-2026

Not every firm could be measured on every pillar (Q3-2026)

3 of the firms below are missing at least one pillar: Speed & CWV (20 of 21), Content & trust (18 of 21). Where a pillar could not be measured for a firm it is excluded from that firm’s score and its remaining weights are renormalised, rather than scored zero — so those firms are ranked on less evidence than the rest, and their position should be read with that in mind. Affected: HeartVets @City Vets, St Davids Veterinary Clinic - Topsham, South West Equine Referral Practice. See the methodology.

The PYC Exeter Vet Digital Visibility Index ranks 21 exeter vets on how well they perform online — website speed, technical SEO, local presence, search visibility, AI search presence and content & trust — each scored 0–100 to a single Digital Visibility Score. Measured 1 September 2026 to the published methodology.

As of Q3-2026, 10% of the 20 exeter vets measured on Speed & Core Web Vitals score below 50 on mobile (PYC Exeter Vet Digital Visibility Index, measured 1 September 2026).

Who owns the first page

Across 12 keywords there are 120 first-page organic slots. The firms in this index hold 45 of them (37.5%); 53 distinct domains appear in total.

this index (45)   directories, national chains and firms not indexed (75)

Ranking well but not currently indexed:

• cvsvets.com — 10 top-10 slots, best #1
• ivc.co.uk — 9 top-10 slots, best #2
• rcvs.org.uk — 8 top-10 slots, best #4
• vets4pets.com — 6 top-10 slots, best #2
• facebook.com — 5 top-10 slots, best #5

62.5% of the first page belongs to businesses outside this index — directories, national chains and local firms not tracked here. These firms are not mainly competing with each other.

The league table

#	Exeter Vet	Score	Spd	Tech	Local	Vis	AI	Cont
1	City Vets in Heavitree	87	78	100	99	82	60	100
2	Exeter Veterinary Surgery	82	83	88	85	75	100	42
3	Ark Vets-Pinhoe	70	77	100	86	58	20	53
4	Estuary Vets	60	32	100	87	46	20	66
5	Beaumont Veterinary Centre, Exeter	58	64	100	99	0	0	50
6	HeartVets @City Vets	58	92	100	67	2	0	—
7	Rainbow Bridge Vets	56	54	88	94	25	0	55
8	Molecare Veterinary Services Exeter	55	68	100	64	0	0	87
9	Jonathan Wood Veterinary Surgeons Ltd, Bernaville Nurseries	53	64	88	68	8	0	78
10	Synergy Farm Health Vets - Lympstone	53	70	100	50	0	0	87
11	Stringer Equine Veterinary Practice, Exeter	52	67	100	68	0	0	50
12	Phoenix Equine	51	63	75	73	0	20	55
13	St David’s Game Bird Services	49	65	88	59	0	0	62
14	St Davids Veterinary Clinic - Topsham	49	75	75	70	0	0	—
15	Exonia Veterinary Emergency Service	48	44	88	70	7	0	67
16	St David's Poultry Team Ltd	47	63	75	61	0	0	75
17	TopVet	47	71	100	45	25	0	5
18	Tor Equine Vets	47	72	75	50	0	0	75
19	Applied Bacterial Control Ltd	46	61	100	44	0	0	49
20	The Chicken Vet	43	53	75	57	0	0	55
21	South West Equine Referral Practice	20	—	0	70	0	0	—

Which keywords are contested, and which are open?

Every firm against every keyword, shaded by position. Darker is stronger; blank means outside the top 100. Read down a column for a contested term, across a row for a firm's reach.

	vets	veterinary practice	best vets	emergency vet	cat vet	dog vet	24 hour vet	vet costs	animal hospital	vets Heavitree	vets St Leonards	veterinary Heavitree
City Vets in Heavitree	3	2	5	1	1	1	1	1	3	1		1
Exeter Veterinary Surgery	2	1	1	4	3	2	6	17	4	19		11
Ark Vets-Pinhoe	4	5	4	3	6	5	3	2	10			12
Estuary Vets	9	7	7	17	12	9	14	14	12	25		46
Beaumont Veterinary Centre, Exeter
HeartVets @City Vets
Rainbow Bridge Vets			37	22		30	30	19	18
Molecare Veterinary Services Exeter
Jonathan Wood Veterinary Surgeons Ltd, Bernaville Nurseries				14			12
Synergy Farm Health Vets - Lympstone
Stringer Equine Veterinary Practice, Exeter
Phoenix Equine
St David’s Game Bird Services
St Davids Veterinary Clinic - Topsham
Exonia Veterinary Emergency Service
St David's Poultry Team Ltd
TopVet	46	57			44					15	79	30
Tor Equine Vets
Applied Bacterial Control Ltd
The Chicken Vet
South West Equine Referral Practice

1–3 4–10 11–20 21+ absent

No firm in this index reaches the first page for “vets St Leonards”. That is uncontested ground, and it is invisible in a league table.

Where each firm is visible

Where each firm is visible: ranked in the organic top 10 for at least one keyword, present in the local 3-pack, or named in at least one AI answer. 2 of 21 appear in all three.

Visible in	Firms	Which
All three channels	2	City Vets in Heavitree, Exeter Veterinary Surgery
Organic + local pack	0	—
Organic + AI	2	Ark Vets-Pinhoe, Estuary Vets
Local pack + AI	0	—
Organic only	0	—
Local pack only	2	HeartVets @City Vets, Exonia Veterinary Emergency Service
AI only	1	Phoenix Equine
None of the three	14	Beaumont Veterinary Centre, Exeter, Rainbow Bridge Vets, Molecare Veterinary Services Exeter, Jonathan Wood Veterinary Surgeons Ltd, Bernaville Nurseries, Synergy Farm Health Vets - Lympstone, Stringer Equine Veterinary Practice, Exeter, St David’s Game Bird Services, St Davids Veterinary Clinic - Topsham, St David's Poultry Team Ltd, TopVet, Tor Equine Vets, Applied Bacterial Control Ltd, The Chicken Vet, South West Equine Referral Practice

2 of 21 firms are visible in all three channels. 14 appear in none of them.

Search visibility against AI presence

Search visibility against AI search presence. The dashed diagonal is parity; a firm far from it is strong in one channel and weak in the other.

horizontal: search visibility →   vertical: AI presence ↑

Ark Vets-Pinhoe is the widest split: search surfaces it far more readily than AI engines name it (visibility 58, AI 20) — search without brand. Those are different problems behind a similar overall score.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

Exeter Veterinary Surgery	Exeter Veterinary Surgery — veterinary Heavitree		#11
Ark Vets-Pinhoe	Ark Vets-Pinhoe — veterinary Heavitree		#12
Estuary Vets	Estuary Vets — cat vet Exeter		#12
Estuary Vets	Estuary Vets — animal hospital Exeter		#12
Jonathan Wood Veterinary Surgeons Ltd, Bernaville Nurseries	Jonathan Wood Veterinary Surgeons Ltd, Bernaville Nurseries — 24 hour vet Exeter		#12
Estuary Vets	Estuary Vets — 24 hour vet Exeter		#14
Estuary Vets	Estuary Vets — vet costs Exeter		#14
Jonathan Wood Veterinary Surgeons Ltd, Bernaville Nurseries	Jonathan Wood Veterinary Surgeons Ltd, Bernaville Nurseries — emergency vet Exeter		#14
TopVet	TopVet — vets Heavitree		#15
Exeter Veterinary Surgery	Exeter Veterinary Surgery — vet costs Exeter		#17

14 winnable positions across 6 firms sit between #11 and #20 — one page off, and closer than any keyword the index does not already measure.

Reputation: reviews against rating

Google review volume (log scale) against average rating. Bubble size is review count. The rating axis starts at 3.5 so the cluster is readable; one firm rated below that sits on the floor, drawn hollow and named.

horizontal: reviews (log) →   vertical: rating ↑

Review volume spans 1 to 853 and ratings 1 to 5, yet the Local pillar separates these firms by only 54 points — the raw figures discriminate where the score does not. Most reviews: City Vets in Heavitree (853). Highest rating: 6 firms tied at 5.

What the keyword basket is asking

Search intent across the measured keyword basket, classified by DataForSEO.

informational		5 of 12
navigational		4 of 12
commercial		3 of 12

Local pack coverage across the city

Local 3-pack for “vets near me” searched from 9 points on a 3×3 grid across a 7.5-mile square centred on 50.718, -3.534. North is up; each cell names its position and carries its coordinates and the firms found there. Each cell counts how many indexed firms hold a pack slot at that location; a chain counts wherever any of its branches appears. 9 of 9 points contain at least one indexed firm, and 5 of the 21 indexed firms appear somewhere on the grid.

N ↑

Indexed firms holding a local pack slot, by grid position from north-west to south-east

2NWnorth-west, 50.773, -3.619 — Exeter Veterinary Surgery, Jonathan Wood Veterinary Surgeons Ltd, Bernaville Nurseries	1Nnorth, 50.773, -3.534 — Exeter Veterinary Surgery	1NEnorth-east, 50.773, -3.449 — Ark Vets-Pinhoe
1Wwest, 50.718, -3.619 — Exeter Veterinary Surgery	2·centre, 50.718, -3.534 — Exeter Veterinary Surgery, City Vets in Heavitree	2Eeast, 50.718, -3.449 — Estuary Vets, Ark Vets-Pinhoe
1SWsouth-west, 50.664, -3.619 — Exeter Veterinary Surgery	3Ssouth, 50.664, -3.534 — Exeter Veterinary Surgery, City Vets in Heavitree, Estuary Vets	2SEsouth-east, 50.664, -3.449 — Estuary Vets, Exeter Veterinary Surgery

3.7 miles between points

none 1 firm 2 3 of the pack

Which exeter vet has the best website?

City Vets in Heavitree tops the Q3-2026 index with a Digital Visibility Score of 87/100. Each firm has a full diagnostic scorecard linked from the table above.

How this is measured

Every score follows the same six-pillar methodology: Speed & Core Web Vitals (20%), Technical foundation (20%), Local presence (20%), Visibility (15%), AI search presence (15%) and Content & trust (10%). Each pillar links to the knowledge-base article that explains what it measures; the statistical methods behind the scoring are written up separately. Download the full dataset: JSON · CSV.

Who publishes this

The index is compiled and published by PYC, a search consultancy run by Phil Yarrow. It exists because the questions it answers — who is actually visible in a local market, and by how much — were being answered with opinion. The collection and scoring code is open source, so any figure here can be recomputed rather than taken on trust.

Related reading on the practice behind the measurements: topical authority, generative engine optimisation, and case studies from comparable service businesses.

Using this data

This dataset is published under CC BY 4.0. You may reuse it, including commercially and in AI-generated answers, provided you credit Phil Yarrow (PYC) by name and link back. That credit is a condition of use, not a courtesy.

Phil Yarrow (PYC) — Local Digital Visibility Index. https://hub.pyc.agency/indices/

That one credit covers every dataset on this site — one figure or all of them. When quoting this particular dataset precisely, the fuller form is:

Phil Yarrow (PYC) — Local Digital Visibility Index: Exeter Vet, Q3-2026. https://hub.pyc.agency/indices/exeter-vets/

Full terms: licence and attribution.

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