Ark Vets-Pinhoe — Exeter Vet Digital Visibility Score

Digital Visibility Score: 70 / 100 · Rank 3 of 21

Digital Visibility Score70/100Rank 3 of 21 · top 10%Problems found1The site has not changed in a long time One page from the first1Closest: veterinary Heavitree at #12 Furthest behind-5.5Content & trust: 53 against a sector median of 58.5

Measured 1 September 2026 via the PYC Exeter Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	77	66	+11
Technical	100	88	+12
Local presence	86	68	+18
Visibility	58	0	+58
AI search presence	20	0	+20
Content & trust	53	58.5	−5.5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+11
Technical		+12
Local presence		+18
Visibility		+58
AI search presence		+20
Content & trust		-5.5

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth knowingThe site has not changed in a long timeThe homepage last reported a change 3.7 years ago.

Where this firm ranks

Ranks for 10 of 12 keywords, average position 5.4, in the local 3-pack for 0 keywords.

Keyword	Position
vets Exeter	#4
veterinary practice Exeter	#5
best vets Exeter	#4
emergency vet Exeter	#3
cat vet Exeter	#6
dog vet Exeter	#5
24 hour vet Exeter	#3
vet costs Exeter	#2
animal hospital Exeter	#10
vets Heavitree	not in top 100
vets St Leonards	not in top 100
veterinary Heavitree	#12

The gap to the leader

This firm against the sector median and the index leader, City Vets in Heavitree, on every pillar.

Speed & CWV		77
Technical		100
Local presence		86
Visibility		58
AI search presence		20
Content & trust		53

this firm sector median leader

Ark Vets-Pinhoe trails City Vets in Heavitree by 125 points across 5 pillars, but 70% of that is Content & trust and AI search presence alone. It already matches or beats the leader on Technical.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

veterinary Heavitree

#12

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best vets in Exeter?
✗	Which veterinary practice in Exeter would you recommend?
✓	Top rated vets in Exeter	named
✗	My pet is unwell in Exeter - which vet should I call?
✗	Best vets in Heavitree, Exeter

Local presence

Google Business Profile.

Rating	4.8 / 5
Reviews	116
Locations	1
Reviews in last 90 days	3
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

helpful staff31
caring staff9
level of care3
clear communication3
guinea pigs2
kind nurses2
reasonable costs2
thoroughness2
emergency care2
going the extra mile2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	53	about page: no · team page: yes · credentials: yes · blog or news: no · homepage: 3,912 words · last changed: 1336 days ago
Visibility	58	ranks for 10 of 12 keywords · average position 5.4 · local 3-pack: 0
Local presence	86	116 reviews · rated 4.8 · 3 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

City Vets in Heavitree leads the index with 87/100. The largest gaps are: Content & trust (53 vs 100); AI search presence (20 vs 60); Visibility (58 vs 82).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.

Firms ranked near this one

The firms nearest Ark Vets-Pinhoe in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
City Vets in Heavitree	#1	87/100	2 places above you
Beaumont Veterinary Centre, Exeter	#5	58/100	2 places below you
HeartVets @City Vets	#6	58/100	3 places below you
Rainbow Bridge Vets	#7	56/100	4 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 08840962 · 12.6 years old · active · SIC 75000
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 62 · accessibility 88 · best practices 81 · SEO 100 — biggest losses: Skip links are not focusable.; Largest Contentful Paint; Touch targets do not have sufficient size or spacing.
Google profile detail	39 photos · claimed · has a description · hours listed · 4 of 116 reviews are one star
Backlinks	89 referring domains · 215 links · rank 144
Site structure	Not crawled — homepage HTTP 403

Where to get this fixed

Ark Vets-Pinhoe’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (20/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Content & trust (53/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing this pillar: content & trust.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.