Digital Visibility Score: 56 / 100 · Rank 7 of 21
Measured 1 September 2026 via the PYC Exeter Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology . Spotted an error? Request a correction .
Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV -12 Technical 0 Local presence +26 Visibility +25 AI search presence 0 Content & trust -3.5
These are specific, checkable faults on the site — not opinions about it.
Worth fixing Structured data present, but no LocalBusiness markup The page describes something to machines, but not that it is a local business with an address and opening hours.
Ranks for 6 of 12 keywords, average position 26, in the local 3-pack for 0 keywords.
Keyword Position vets Exeter not in top 100 veterinary practice Exeter not in top 100 best vets Exeter #37 emergency vet Exeter #22 cat vet Exeter not in top 100 dog vet Exeter #30 24 hour vet Exeter #30 vet costs Exeter #19 animal hospital Exeter #18 vets Heavitree not in top 100 vets St Leonards not in top 100 veterinary Heavitree not in top 100
This firm against the sector median and the index leader, City Vets in Heavitree, on every pillar.
Speed & CWV 54 Technical 88 Local presence 94 Visibility 25 AI search presence 0 Content & trust 55
Rainbow Bridge Vets trails City Vets in Heavitree by 203 points across 6 pillars, but 58% of that is AI search presence and Visibility alone.
Ranked between #11 and #20 — one page from the first, ordered by how close.
#18 #19
2 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.
Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.
✗ Who are the best vets in Exeter? ✗ Which veterinary practice in Exeter would you recommend? ✗ Top rated vets in Exeter ✗ My pet is unwell in Exeter - which vet should I call? ✗ Best vets in Heavitree, Exeter
Google Business Profile.
Rating 5 / 5 Reviews 69 Locations 1 Reviews in last 90 days 9 Address matches website yes
Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
euthanasia 16 peaceful passing 12 peaceful experience 10 compassionate care 8 peaceful goodbye 6 home visit 5 dignified process 3 aftercare 3 kindness to dying dog 2 gentle approach 2
What each score is made of. Every input here is in the open dataset , so the arithmetic can be checked rather than taken on trust.
Pillar Score Made up of Content & trust 55 about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 572 words Visibility 25 ranks for 6 of 12 keywords · average position 26 · local 3-pack: 0 Local presence 94 69 reviews · rated 5 · 9 new in 90 days Technical 88 HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes
Speed & CWV: 54/100, below the sector median of 66.
City Vets in Heavitree leads the index with 87/100. The largest gaps are: AI search presence (0 vs 60); Visibility (25 vs 82); Content & trust (55 vs 100).
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.
The firms nearest Rainbow Bridge Vets in this ranking, beyond the two either side.
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology .
Companies House No confident match on the registered name Real-user speed (CrUX) Too little traffic to appear in Chrome’s public dataset Lighthouse (lab, mobile) Performance 50 · accessibility 96 · best practices 100 · SEO 92 — biggest losses: Network dependency tree; Render-blocking requests; Largest Contentful Paint Google profile detail 75 photos · claimed · has a description · hours listed · 0 of 69 reviews are one star Backlinks 44 referring domains · 63 links · rank 32 Site structure 25 pages crawled · 72.5 internal links per page · reachable in: contact 1 click, about 1 click, services 2 clicks · 2% of links use a generic anchor Sitemap 34 URLs listed · declared in robots.txt · newest entry 53 days old · 5 of 5 sampled URLs resolve
Rainbow Bridge Vets’s lowest-scoring pillars among those we publish remediation guidance for:
How this is measured: see the index methodology , and the statistical methods behind each pillar. This index is published by PYC ; if you want this score moved, start here .