Jonathan Wood Veterinary Surgeons Ltd, Bernaville Nurseries — Exeter Vet Digital Visibility Score

Digital Visibility Score: 53 / 100 · Rank 9 of 21

Digital Visibility Score53/100Rank 9 of 21 · top 40%Problems found2Structured data present, but no LocalBusiness markupOne page from the first2Closest: 24 hour vet Exeter at #12Furthest behind-2Speed & CWV: 64 against a sector median of 66

Measured 1 September 2026 via the PYC Exeter Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	64	66	−2
Technical	88	88	level
Local presence	68	68	level
Visibility	8	0	+8
AI search presence	0	0	level
Content & trust	78	58.5	+19.5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-2
Technical		0
Local presence		0
Visibility		+8
AI search presence		0
Content & trust		+19.5

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 2 years ago.

Where this firm ranks

Ranks for 2 of 12 keywords, average position 13, in the local 3-pack for 0 keywords.

Keyword	Position
vets Exeter	not in top 100
veterinary practice Exeter	not in top 100
best vets Exeter	not in top 100
emergency vet Exeter	#14
cat vet Exeter	not in top 100
dog vet Exeter	not in top 100
24 hour vet Exeter	#12
vet costs Exeter	not in top 100
animal hospital Exeter	not in top 100
vets Heavitree	not in top 100
vets St Leonards	not in top 100
veterinary Heavitree	not in top 100

The gap to the leader

This firm against the sector median and the index leader, City Vets in Heavitree, on every pillar.

Speed & CWV		64
Technical		88
Local presence		68
Visibility		8
AI search presence		0
Content & trust		78

this firm sector median leader

Jonathan Wood Veterinary Surgeons Ltd, Bernaville Nurseries trails City Vets in Heavitree by 213 points across 6 pillars, but 63% of that is Visibility and AI search presence alone.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

24 hour vet Exeter		#12
emergency vet Exeter		#14

2 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best vets in Exeter?
✗	Which veterinary practice in Exeter would you recommend?
✗	Top rated vets in Exeter
✗	My pet is unwell in Exeter - which vet should I call?
✗	Best vets in Heavitree, Exeter

Local presence

Google Business Profile.

Rating	4.6 / 5
Reviews	8
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	78	about page: yes · team page: yes · credentials: yes · blog or news: yes · homepage: 313 words · last changed: 735 days ago
Visibility	8	ranks for 2 of 12 keywords · average position 13 · local 3-pack: 0
Local presence	68	8 reviews · rated 4.6 · 0 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• No pillar falls materially below the sector median this quarter.

How this compares to the leader

City Vets in Heavitree leads the index with 87/100. The largest gaps are: Visibility (8 vs 82); AI search presence (0 vs 60); Local presence (68 vs 99).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Jonathan Wood Veterinary Surgeons Ltd, Bernaville Nurseries in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Rainbow Bridge Vets	#7	56/100	2 places above you
Stringer Equine Veterinary Practice, Exeter	#11	52/100	2 places below you
HeartVets @City Vets	#6	58/100	3 places above you
Phoenix Equine	#12	51/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 61 · accessibility 80 · best practices 63 · SEO 92 — biggest losses: Links do not have descriptive text; Network dependency tree; Forced reflow
Google profile detail	5 photos · claimed · has a description · hours listed · 0 of 8 reviews are one star
Backlinks	320 referring domains · 821 links · rank 187 · 40 broken
Site structure	1 pages crawled · 61 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click, services 1 click · 0% of links use a generic anchor · 36 sitemap pages not reachable by following links
Sitemap	37 URLs listed · declared in robots.txt · newest entry 5 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Jonathan Wood Veterinary Surgeons Ltd, Bernaville Nurseries’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (8/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveMolecare Veterinary Services Exeter#8 · 55/100 Full indexAll 21 firms ↓ Ranked belowSynergy Farm Health Vets - Lympstone#10 · 53/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.