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Phoenix Equine — Exeter Vet Digital Visibility Score

Digital Visibility Score: 51 / 100 · Rank 12 of 21

Digital Visibility Score51/100Rank 12 of 21Problems found1No structured data on the homepageFurthest behind-13Technical: 75 against a sector median of 88

Measured 1 September 2026 via the PYC Exeter Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Section titled “Pillar breakdown vs sector median”
Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
PillarScoreMedianvs median
Speed & CWV6366−3
Technical7588−13
Local presence7368+5
Visibility00level
AI search presence200+20
Content & trust5558.5−3.5
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV-3
Technical-13
Local presence+5
Visibility0
AI search presence+20
Content & trust-3.5

Problems found

Section titled “Problems found”
These are specific, checkable faults on the site — not opinions about it.
  • Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Section titled “Where this firm ranks”
Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.
KeywordPosition
vets Exeternot in top 100
veterinary practice Exeternot in top 100
best vets Exeternot in top 100
emergency vet Exeternot in top 100
cat vet Exeternot in top 100
dog vet Exeternot in top 100
24 hour vet Exeternot in top 100
vet costs Exeternot in top 100
animal hospital Exeternot in top 100
vets Heavitreenot in top 100
vets St Leonardsnot in top 100
veterinary Heavitreenot in top 100

The gap to the leader

Section titled “The gap to the leader”
This firm against the sector median and the index leader, City Vets in Heavitree, on every pillar.
Speed & CWV63
Technical75
Local presence73
Visibility0
AI search presence20
Content & trust55

this firm sector median leader

Phoenix Equine trails City Vets in Heavitree by 233 points across 6 pillars, but 55% of that is Visibility and Content & trust alone.

AI search presence

Section titled “AI search presence”
Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.
✗Who are the best vets in Exeter?
✗Which veterinary practice in Exeter would you recommend?
✓Top rated vets in Exeternamed
✗My pet is unwell in Exeter - which vet should I call?
✗Best vets in Heavitree, Exeter

Local presence

Section titled “Local presence”
Google Business Profile.
Rating4.8 / 5
Reviews24
Locations1
Reviews in last 90 days1
Address matches websiteyes

What customers talk about

Section titled “What customers talk about”
Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
  • knowledgeable staff5
  • horse5
  • euthanasia2
  • vetinary practice2

Why this score

Section titled “Why this score”
What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.
PillarScoreMade up of
Content & trust55about page: yes · team page: yes · credentials: no · blog or news: no · homepage: 664 words
Visibility0ranks for 0 of 12 keywords · local 3-pack: 0
Local presence7324 reviews · rated 4.8 · 1 new in 90 days
Technical75HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

Section titled “Key findings”
  • Technical: 75/100, below the sector median of 88.

How this compares to the leader

Section titled “How this compares to the leader”

City Vets in Heavitree leads the index with 87/100. The largest gaps are: Visibility (0 vs 82); Content & trust (55 vs 100); AI search presence (20 vs 60).

Top fixes (ranked by impact)

Section titled “Top fixes (ranked by impact)”
  1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
  2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
  3. Add about/team pages, and refresh stale content.

Firms ranked near this one

Section titled “Firms ranked near this one”
The firms nearest Phoenix Equine in this ranking, beyond the two either side.
FirmRankScoreWhy it is here
Synergy Farm Health Vets - Lympstone#1053/1002 places above you
St Davids Veterinary Clinic - Topsham#1449/1002 places below you
Jonathan Wood Veterinary Surgeons Ltd, Bernaville Nurseries#953/1003 places above you
Exonia Veterinary Emergency Service#1548/1003 places below you

Context (not scored)

Section titled “Context (not scored)”
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies HouseNo confident match on the registered name
Real-user speed (CrUX)Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)Performance 71 · accessibility 79 · best practices 77 · SEO 92 — biggest losses: Touch targets do not have sufficient size or spacing.; Network dependency tree; LCP request discovery
Google profile detail2 photos · claimed · no description · hours listed · 1 of 24 reviews are one star
Backlinks98 referring domains · 227 links · rank 146 · 1 broken
Site structureNot crawled — homepage HTTP 403

Where to get this fixed

Section titled “Where to get this fixed”

Phoenix Equine’s lowest-scoring pillars among those we publish remediation guidance for:

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.