Swindon Physiotherapy Digital Visibility Index — Q3-2026

Not every firm could be measured on every pillar (Q3-2026)

6 of the firms below are missing at least one pillar: Speed & CWV (35 of 40), Content & trust (37 of 40). Where a pillar could not be measured for a firm it is excluded from that firm’s score and its remaining weights are renormalised, rather than scored zero — so those firms are ranked on less evidence than the rest, and their position should be read with that in mind. Affected: Nuffield Health Swindon Fitness & Wellbeing Gym, The Carl Todd Clinic, Old Town Chiropractic Clinic, Amy Gibbs Chiropractic Clinic, AmyKateOsteocare, Soulful Reiki Therapy. See the methodology.

The PYC Swindon Physiotherapy Digital Visibility Index ranks 40 swindon physiotherapys on how well they perform online — website speed, technical SEO, local presence, search visibility, AI search presence and content & trust — each scored 0–100 to a single Digital Visibility Score. Measured 1 September 2026 to the published methodology.

As of Q3-2026, 14% of the 35 swindon physiotherapys measured on Speed & Core Web Vitals score below 50 on mobile (PYC Swindon Physiotherapy Digital Visibility Index, measured 1 September 2026).

Who owns the first page

Across 12 keywords there are 120 first-page organic slots. The firms in this index hold 37 of them (30.8%); 93 distinct domains appear in total.

this index (37)   directories, national chains and firms not indexed (83)

Ranking well but not currently indexed:

• swindonsportstherapy.co.uk — 8 top-10 slots, best #1
• nhs.uk — 8 top-10 slots, best #2
• bswcommunityservices.co.uk — 7 top-10 slots, best #5
• annphysiocare.com — 6 top-10 slots, best #1
• bupa.co.uk — 6 top-10 slots, best #3

69.2% of the first page belongs to businesses outside this index — directories, national chains and local firms not tracked here. These firms are not mainly competing with each other.

The league table

#	Swindon Physiotherapy	Score	Spd	Tech	Local	Vis	AI	Cont
1	Blunsdon Abbey Physiotherapy	75	84	75	95	38	80	63
2	Nuffield Health Swindon Fitness & Wellbeing Gym	74	—	75	96	33	80	80
3	Thrive Osteopathy	74	58	100	92	8	100	75
4	Vince Osteopath	71	55	75	99	47	80	60
5	PhysioRx Ltd	69	83	75	96	50	40	42
6	The Carl Todd Clinic	69	—	100	63	0	100	75
7	MKV Physiotherapy	68	58	100	96	31	60	37
8	Kube Medical	64	47	88	99	43	20	80
9	Ridgeway Health and Wellness	64	57	100	99	28	20	53
10	Old Town Chiropractic Clinic	60	84	50	96	14	40	—
11	Shaw Chiropractic Clinic	60	57	88	100	16	0	83
12	Kelly Chiropractic	59	61	88	94	13	20	53
13	Highworth Holistic Health	57	79	100	85	0	0	37
14	Parnell Harper - Sports injury & Personal training	57	64	88	89	7	0	80
15	Amy Gibbs Chiropractic Clinic	56	—	75	84	8	40	60
16	Forward Step Physiotherapy Clinic	56	71	75	76	33	40	10
17	Move Well Chiropractic	56	65	88	97	4	0	50
18	Moveology Swindon	56	61	88	93	13	0	53
19	Liz & Associates Osteopathy Clinic	55	76	75	93	14	0	40
20	ENable Physios Limited, Swindon	54	71	75	67	13	20	60
21	Synergy Chiropractic	54	64	75	90	13	0	60
22	Better Backs Chiropractic	53	64	100	86	0	0	28
23	Animal Physiotherapy Ltd	52	53	75	88	0	0	83
24	Chiropractic Health	52	62	88	90	8	0	30
25	Elixir Chiropractic	52	59	88	94	19	0	5
26	Back and Active Care	51	47	100	92	8	0	24
27	RPB Physiotherapy	51	63	63	90	21	0	46
28	Woozelbears Hydrotherapy and Grooming	51	34	100	92	0	0	62
29	Highworth Clinic	50	58	88	86	4	0	25
30	Wootton Bassett Chiropractic	50	98	63	76	0	0	30
31	LL Physiotherapy	49	77	75	67	17	0	30
32	Local Physios	49	65	75	76	0	0	55
33	Brunskill David	48	64	75	83	4	0	30
34	Jane Faulkes Bsc(Chiro) MMCA	48	69	75	76	0	0	35
35	Diamond Procure Ltd	46	56	100	59	0	0	25
36	Performance Animal Physiotherapy	44	46	88	63	0	0	50
37	The Avenue Clinic	44	100	50	71	0	0	0
38	Swindon Osteopath	31	49	38	63	4	0	0
39	AmyKateOsteocare	19	—	0	67	0	0	—
40	Soulful Reiki Therapy	16	—	0	56	0	0	—

Which keywords are contested, and which are open?

Every firm against every keyword, shaded by position. Darker is stronger; blank means outside the top 100. Read down a column for a contested term, across a row for a firm's reach.

	physiotherapy	physio	best physiotherapist	sports injury clinic	back pain treatment	chiropractor	osteopath	private physio	rehabilitation clinic	physiotherapy Old Town	physiotherapy Wroughton	physio Old Town
Blunsdon Abbey Physiotherapy	23	20	15	67	64			13		43	35	11
Nuffield Health Swindon Fitness & Wellbeing Gym	3	3	7	18	19			3	59		17
Thrive Osteopathy							20		34
Vince Osteopath	11	8	6	7	3	13	2	10	67	6		7
PhysioRx Ltd	15	14	3	29	33	44		6	54	10	31
The Carl Todd Clinic
MKV Physiotherapy	7	6	10					9	24		1
Kube Medical	16	15	14	16	2	5	3	14	14		28
Ridgeway Health and Wellness				22	1	2	27		6		6
Old Town Chiropractic Clinic					30	4	23
Shaw Chiropractic Clinic					17	1
Kelly Chiropractic					4	3	60
Highworth Holistic Health
Parnell Harper - Sports injury & Personal training				10
Amy Gibbs Chiropractic Clinic					12	11
Forward Step Physiotherapy Clinic		24	33	27	43		67	26	62		32
Move Well Chiropractic						16
Moveology Swindon					32		12		69
Liz & Associates Osteopathy Clinic					14		1		20
ENable Physios Limited, Swindon		53						44	86
Synergy Chiropractic						8
Better Backs Chiropractic
Animal Physiotherapy Ltd
Chiropractic Health					20	9
Elixir Chiropractic						6
Back and Active Care					37	20
RPB Physiotherapy	41	37	40					28			26
Woozelbears Hydrotherapy and Grooming
Highworth Clinic							44
Wootton Bassett Chiropractic
LL Physiotherapy	27	28	34					17
Local Physios
Brunskill David							15
Jane Faulkes Bsc(Chiro) MMCA
Diamond Procure Ltd
Performance Animal Physiotherapy
The Avenue Clinic
Swindon Osteopath					71
AmyKateOsteocare
Soulful Reiki Therapy

1–3 4–10 11–20 21+ absent

Where each firm is visible

Where each firm is visible: ranked in the organic top 10 for at least one keyword, present in the local 3-pack, or named in at least one AI answer. 6 of 40 appear in all three.

Visible in	Firms	Which
All three channels	6	Vince Osteopath, PhysioRx Ltd, MKV Physiotherapy, Kube Medical, Ridgeway Health and Wellness, Old Town Chiropractic Clinic
Organic + local pack	2	Shaw Chiropractic Clinic, Liz & Associates Osteopathy Clinic
Organic + AI	2	Nuffield Health Swindon Fitness & Wellbeing Gym, Kelly Chiropractic
Local pack + AI	0	—
Organic only	4	Parnell Harper - Sports injury & Personal training, Synergy Chiropractic, Chiropractic Health, Elixir Chiropractic
Local pack only	0	—
AI only	6	Blunsdon Abbey Physiotherapy, Thrive Osteopathy, The Carl Todd Clinic, Amy Gibbs Chiropractic Clinic, Forward Step Physiotherapy Clinic, ENable Physios Limited, Swindon
None of the three	20	Highworth Holistic Health, Move Well Chiropractic, Moveology Swindon, Better Backs Chiropractic, Animal Physiotherapy Ltd, Back and Active Care, RPB Physiotherapy, Woozelbears Hydrotherapy and Grooming, Highworth Clinic, Wootton Bassett Chiropractic, LL Physiotherapy, Local Physios, Brunskill David, Jane Faulkes Bsc(Chiro) MMCA, Diamond Procure Ltd, Performance Animal Physiotherapy, The Avenue Clinic, Swindon Osteopath, AmyKateOsteocare, Soulful Reiki Therapy

6 of 40 firms are visible in all three channels. 20 appear in none of them.

Search visibility against AI presence

Search visibility against AI search presence. The dashed diagonal is parity; a firm far from it is strong in one channel and weak in the other.

horizontal: search visibility →   vertical: AI presence ↑

The Carl Todd Clinic is the widest split: AI engines name it far more readily than search surfaces it (AI 100, visibility 0) — brand without search. Those are different problems behind a similar overall score.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

Blunsdon Abbey Physiotherapy	Blunsdon Abbey Physiotherapy — physio Old Town		#11
Vince Osteopath	Vince Osteopath — physiotherapy Swindon		#11
Amy Gibbs Chiropractic Clinic	Amy Gibbs Chiropractic Clinic — chiropractor Swindon		#11
Amy Gibbs Chiropractic Clinic	Amy Gibbs Chiropractic Clinic — back pain treatment Swindon		#12
Moveology Swindon	Moveology Swindon — osteopath Swindon		#12
Blunsdon Abbey Physiotherapy	Blunsdon Abbey Physiotherapy — private physio Swindon		#13
Vince Osteopath	Vince Osteopath — chiropractor Swindon		#13
PhysioRx Ltd	PhysioRx Ltd — physio Swindon		#14
Kube Medical	Kube Medical — best physiotherapist Swindon		#14
Kube Medical	Kube Medical — private physio Swindon		#14

29 winnable positions across 15 firms sit between #11 and #20 — one page off, and closer than any keyword the index does not already measure.

Reputation: reviews against rating

Google review volume (log scale) against average rating. Bubble size is review count. The rating axis starts at 4.4 so the cluster is readable; 2 firms rated below that sit on the floor, drawn hollow and named.

horizontal: reviews (log) →   vertical: rating ↑

Review volume spans 1 to 194 and ratings 4 to 5, yet the Local pillar separates these firms by only 29 points — the raw figures discriminate where the score does not. Most reviews: Ridgeway Health and Wellness (194). Highest rating: 22 firms tied at 5.

What the keyword basket is asking

Search intent across the measured keyword basket, classified by DataForSEO.

commercial		6 of 12
informational		5 of 12
navigational		1 of 12

Local pack coverage across the city

Local 3-pack for “physiotherapy near me” searched from 9 points on a 3×3 grid across a 7.5-mile square centred on 51.556, -1.780. North is up; each cell names its position and carries its coordinates and the firms found there. Each cell counts how many indexed firms hold a pack slot at that location; a chain counts wherever any of its branches appears. 8 of 9 points contain at least one indexed firm, and 6 of the 40 indexed firms appear somewhere on the grid.

N ↑

Indexed firms holding a local pack slot, by grid position from north-west to south-east

2NWnorth-west, 51.610, -1.866 — Animal Physiotherapy Ltd, Blunsdon Abbey Physiotherapy	Nnorth, 51.610, -1.780 — no indexed firm in the pack here	1NEnorth-east, 51.610, -1.693 — Blunsdon Abbey Physiotherapy
1Wwest, 51.556, -1.866 — PhysioRx Ltd	1·centre, 51.556, -1.780 — PhysioRx Ltd	2Eeast, 51.556, -1.693 — PhysioRx Ltd, Back and Active Care
2SWsouth-west, 51.502, -1.866 — MKV Physiotherapy, PhysioRx Ltd	2Ssouth, 51.502, -1.780 — MKV Physiotherapy, Ridgeway Health and Wellness	1SEsouth-east, 51.502, -1.693 — PhysioRx Ltd

3.7 miles between points

none 1 firm 2 3 of the pack

What the register says this cohort is

Companies House matched 6 of 40 businesses on an exact name with a corroborating registered address. Firms are seeded by trading name, which is how a business presents itself rather than what it is registered to do — so the mix below is often broader than the index title suggests. A company may register several SIC codes, so these counts sum to more than the number of firms. Median company age is 5 years, ranging from 2.1 to 17.9. Recorded alongside the measurement and carrying no weight in any score.

SIC	Registered activity	Firms
86900	Not labelled here	5
85590	Not labelled here	1
96040	Not labelled here	1

Which swindon physiotherapy has the best website?

Blunsdon Abbey Physiotherapy tops the Q3-2026 index with a Digital Visibility Score of 75/100. Each firm has a full diagnostic scorecard linked from the table above.

How this is measured

Every score follows the same six-pillar methodology: Speed & Core Web Vitals (20%), Technical foundation (20%), Local presence (20%), Visibility (15%), AI search presence (15%) and Content & trust (10%). Each pillar links to the knowledge-base article that explains what it measures; the statistical methods behind the scoring are written up separately. Download the full dataset: JSON · CSV.

Who publishes this

The index is compiled and published by PYC, a search consultancy run by Phil Yarrow. It exists because the questions it answers — who is actually visible in a local market, and by how much — were being answered with opinion. The collection and scoring code is open source, so any figure here can be recomputed rather than taken on trust.

Related reading on the practice behind the measurements: topical authority, generative engine optimisation, and case studies from comparable service businesses.

Using this data

This dataset is published under CC BY 4.0. You may reuse it, including commercially and in AI-generated answers, provided you credit Phil Yarrow (PYC) by name and link back. That credit is a condition of use, not a courtesy.

Phil Yarrow (PYC) — Local Digital Visibility Index. https://hub.pyc.agency/indices/

That one credit covers every dataset on this site — one figure or all of them. When quoting this particular dataset precisely, the fuller form is:

Phil Yarrow (PYC) — Local Digital Visibility Index: Swindon Physiotherapy, Q3-2026. https://hub.pyc.agency/indices/swindon-physiotherapy/

Full terms: licence and attribution.

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