RPB Physiotherapy — Swindon Physiotherapy Digital Visibility Score

Digital Visibility Score: 51 / 100 · Rank 27 of 40

Digital Visibility Score51/100Rank 27 of 40Critical problem1Search engines are being told not to index this siteFurthest behind-12Technical: 63 against a sector median of 75

Measured 1 September 2026 via the PYC Swindon Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	63	63	level
Technical	63	75	−12
Local presence	90	89.5	+0.5
Visibility	21	8	+13
AI search presence	0	0	level
Content & trust	46	50	−4

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		0
Technical		-12
Local presence		+0.5
Visibility		+13
AI search presence		0
Content & trust		-4

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

• CriticalSearch engines are being told not to index this siteThe site’s own robots.txt disallows crawling. Until that changes, nothing else on this page can help — the pages cannot enter the index in the first place.
• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 5 of 12 keywords, average position 34.4, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Swindon	#41
physio Swindon	#37
best physiotherapist Swindon	#40
sports injury clinic Swindon	not in top 100
back pain treatment Swindon	not in top 100
chiropractor Swindon	not in top 100
osteopath Swindon	not in top 100
private physio Swindon	#28
rehabilitation clinic Swindon	not in top 100
physiotherapy Old Town	not in top 100
physiotherapy Wroughton	#26
physio Old Town	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Blunsdon Abbey Physiotherapy, on every pillar.

Speed & CWV		63
Technical		63
Local presence		90
Visibility		21
AI search presence		0
Content & trust		46

this firm sector median leader

RPB Physiotherapy trails Blunsdon Abbey Physiotherapy by 152 points across 6 pillars, but 66% of that is AI search presence and Speed & CWV alone.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Swindon?
✗	Which physio clinic in Swindon would you recommend for a sports injury?
✗	Top rated physiotherapy in Swindon
✗	I have back pain and live in Swindon - who should I see?
✗	Best physiotherapy in Old Town, Swindon

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	14
Locations	1
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• exercises5
• diagnosis5
• treatment3
• shoulder issues2
• pain relief2
• friendliness2
• recovery2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	46	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 662 words · last changed: 0 days ago
Visibility	21	ranks for 5 of 12 keywords · average position 34.4 · local 3-pack: 0
Local presence	90	14 reviews · rated 5
Technical	63	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: no · sitemap: yes · structured data: no

Key findings

• Technical: 63/100, below the sector median of 75.

How this compares to the leader

Blunsdon Abbey Physiotherapy leads the index with 75/100. The largest gaps are: AI search presence (0 vs 80); Speed & CWV (63 vs 84); Visibility (21 vs 38).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest RPB Physiotherapy in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Elixir Chiropractic	#25	52/100	2 places above you
Highworth Clinic	#29	50/100	2 places below you
Chiropractic Health	#24	52/100	3 places above you
Wootton Bassett Chiropractic	#30	50/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 69 · accessibility 76 · best practices 54 · SEO 75 — biggest losses: Links do not have descriptive text; Links do not have a discernible name; Font display
Google profile detail	10 photos · claimed · has a description · hours listed · 0 of 14 reviews are one star
Backlinks	43 referring domains · 77 links · rank 41
Site structure	20 pages crawled · 24.5 internal links per page · reachable in: about 1 click · 0% of links use a generic anchor · 20 sitemap pages not reachable by following links
Sitemap	39 URLs listed · declared in robots.txt · newest entry 43 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

RPB Physiotherapy’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (21/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveBack and Active Care#26 · 51/100 Full indexAll 40 firms ↓ Ranked belowWoozelbears Hydrotherapy and Grooming#28 · 51/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.