Highworth Clinic — Swindon Physiotherapy Digital Visibility Score

Digital Visibility Score: 50 / 100 · Rank 29 of 40

Digital Visibility Score50/100Rank 29 of 40 Problems found2Structured data present, but no LocalBusiness markup Furthest behind-25Content & trust: 25 against a sector median of 50

Measured 1 September 2026 via the PYC Swindon Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	58	63	−5
Technical	88	75	+13
Local presence	86	89.5	−3.5
Visibility	4	8	−4
AI search presence	0	0	level
Content & trust	25	50	−25

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-5
Technical		+13
Local presence		-3.5
Visibility		-4
AI search presence		0
Content & trust		-25

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
Worth fixingVery little published contentThe homepage carries 139 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 44, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Swindon	not in top 100
physio Swindon	not in top 100
best physiotherapist Swindon	not in top 100
sports injury clinic Swindon	not in top 100
back pain treatment Swindon	not in top 100
chiropractor Swindon	not in top 100
osteopath Swindon	#44
private physio Swindon	not in top 100
rehabilitation clinic Swindon	not in top 100
physiotherapy Old Town	not in top 100
physiotherapy Wroughton	not in top 100
physio Old Town	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Blunsdon Abbey Physiotherapy, on every pillar.

Speed & CWV		58
Technical		88
Local presence		86
Visibility		4
AI search presence		0
Content & trust		25

this firm sector median leader

Highworth Clinic trails Blunsdon Abbey Physiotherapy by 187 points across 5 pillars, but 63% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Technical.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Swindon?
✗	Which physio clinic in Swindon would you recommend for a sports injury?
✗	Top rated physiotherapy in Swindon
✗	I have back pain and live in Swindon - who should I see?
✗	Best physiotherapy in Old Town, Swindon

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	12
Locations	1
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	25	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 139 words
Visibility	4	ranks for 1 of 12 keywords · average position 44 · local 3-pack: 0
Local presence	86	12 reviews · rated 5
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Content & trust: 25/100, below the sector median of 50.

How this compares to the leader

Blunsdon Abbey Physiotherapy leads the index with 75/100. The largest gaps are: AI search presence (0 vs 80); Content & trust (25 vs 63); Visibility (4 vs 38).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Highworth Clinic in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
RPB Physiotherapy	#27	51/100	2 places above you
LL Physiotherapy	#31	49/100	2 places below you
Back and Active Care	#26	51/100	3 places above you
Local Physios	#32	49/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 60 · accessibility 94 · best practices 100 · SEO 100 — biggest losses: Forced reflow; Improve image delivery; Background and foreground colors do not have a sufficient contrast ratio.
Google profile detail	3 photos · claimed · no description · hours listed · 0 of 12 reviews are one star
Backlinks	11 referring domains · 25 links · rank 0
Site structure	11 pages crawled · 34.2 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 0% of links use a generic anchor · 1 sitemap pages not reachable by following links
Sitemap	9 URLs listed · declared in robots.txt · newest entry 117 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Highworth Clinic’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (4/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.