Blog — tactical SEO posts
Three pieces, each built on the Local Digital Visibility Index rather than on opinion. Every figure in them is computed from the published datasets when the page is built, so they track the index instead of describing an earlier version of it.
- What internal linking looks like across South West businesses — three homepage links, and how sharply the businesses that have them separate from the ones that do not.
- Does a faster site rank better? We measured 1,061 of them — a common belief tested against the data, and not found.
- 85 of 1,156 local business sites fail every technical check — technical SEO turns out to be two groups rather than a spectrum.
What happened to the rest
Section titled “What happened to the rest”This blog used to carry ten posts written in 2023. Seven have been retired.
They were generic explainers — five hundred words asserting that structured data matters, that canonical tags matter, that page speed matters — with no evidence behind them and nothing in them a competitor or a language model could not produce. Several had also decayed: they recommended AMP, cited tools that have since been renamed or withdrawn, used E-A-T three years after Google added the second E, and pointed readers to a competitor as the authority on our own subject.
Keeping them would have contradicted the argument the rest of this site makes. Each retired URL redirects to whichever surviving piece now covers its subject, so nothing that linked to them is broken.
If you want the strategy material rather than the analysis, that lives in the Knowledge Base; the statistical methods are in the glossary; and the topical map shows how the three clusters interlock.