Gloucester: how local businesses perform online
200 businesses across 6 trades, measured on the same six pillars. Median Digital Visibility Score 51.
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Furthest behind on Technical foundation, 13 points below the median for every other area measured.
| Trade | Firms | Median | Score |
|---|---|---|---|
| accountants accountants | 41 | 53 | |
| physiotherapy clinics physiotherapy clinics | 46 | 52.5 | |
| veterinary practices veterinary practices | 21 | 52 | |
| construction firms construction firms | 13 | 50 | |
| restaurants restaurants | 44 | 50 | |
| architects architects | 35 | 49 |
Strongest is accountants at 53; weakest is architects at 49. The cross-index comparison shows how little of that gap is explained by trade or area at all.