Worcester Physiotherapy Digital Visibility Index — Q3-2026
The PYC Worcester Physiotherapy Digital Visibility Index ranks 45 worcester physiotherapys on how well they perform online — website speed, technical SEO, local presence, search visibility, AI search presence and content & trust — each scored 0–100 to a single Digital Visibility Score. Measured 1 September 2026 to the published methodology.
As of Q3-2026, 21% of the 42 worcester physiotherapys measured on Speed & Core Web Vitals score below 50 on mobile (PYC Worcester Physiotherapy Digital Visibility Index, measured 1 September 2026).
Who owns the first page
Section titled “Who owns the first page”this index (45) directories, national chains and firms not indexed (75)
Ranking well but not currently indexed:
- nhs.uk — 17 top-10 slots, best #2
- worcester.ac.uk — 8 top-10 slots, best #1
- physioandhealthmatters.com — 3 top-10 slots, best #2
- bupa.co.uk — 3 top-10 slots, best #3
- spirehealthcare.com — 3 top-10 slots, best #3
62.5% of the first page belongs to businesses outside this index — directories, national chains and local firms not tracked here. These firms are not mainly competing with each other.
The league table
Section titled “The league table”Which keywords are contested, and which are open?
Section titled “Which keywords are contested, and which are open?”| physiotherapy | physio | best physiotherapist | sports injury clinic | back pain treatment | chiropractor | osteopath | private physio | rehabilitation clinic | physiotherapy St Johns | physiotherapy Barbourne | physio St Johns | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Worcester Physiotherapy Clinic | 1 | 1 | 1 | 1 | 1 | 42 | 1 | 4 | 1 | 11 | ||
| Response Physio Worcester | 6 | 5 | 5 | 5 | 16 | 41 | 66 | 4 | 30 | 11 | 32 | 42 |
| Physio Zone Klinic | 14 | 12 | 6 | 29 | 9 | 13 | 22 | |||||
| Remedium Wellness Osteopath x D1 Worcester | 18 | 22 | 13 | 13 | 14 | 3 | 15 | 34 | ||||
| Select Physio | 7 | 6 | 4 | 4 | 5 | |||||||
| 206 Physiotherapy and Sports Massage | 15 | 19 | 15 | 12 | 21 | 20 | ||||||
| Drive Sports Medicine | 24 | 8 | 16 | 6 | 7 | |||||||
| Black Pear Physio | 4 | 3 | 2 | 3 | 27 | 2 | 21 | 44 | ||||
| Cameron-Mitchell Osteopaths | 5 | |||||||||||
| Worcester Chiropractic Clinic | 24 | 12 | 1 | |||||||||
| Droitwich Back & Neck Clinic - Chiropractor | 35 | 7 | ||||||||||
| Costello Chiropractic Clinic | 17 | 2 | ||||||||||
| Harry Ingham Physiotherapy Clinic | 30 | 27 | 20 | 40 | 41 | |||||||
| Ian Elias Osteopath | ||||||||||||
| Bradford's Physiotherapy | ||||||||||||
| Flor Physiotherapy & Yoga | ||||||||||||
| Izzy Greaves Sports Therapy | 17 | |||||||||||
| Living Well Chiropractic | 10 | |||||||||||
| KJ Physio Ltd | ||||||||||||
| healthcare rm | ||||||||||||
| The Osteopathic Clinic - Worcestershire | 22 | 4 | ||||||||||
| Energize Therapy | 50 | 18 | 43 | 27 | ||||||||
| DocHQ | ||||||||||||
| Droitwich Spa Osteopaths Ltd | 40 | 7 | ||||||||||
| Emma Oldham Osteopath | 1 | |||||||||||
| Fizzy Lemon Physiotherapy | ||||||||||||
| Droitwich Chiropractic Clinic | 24 | |||||||||||
| Worcester Chiropractic Centre | 52 | 3 | 71 | |||||||||
| Ombersley Physiotherapy | ||||||||||||
| ALP Paediatric Physiotherapy | ||||||||||||
| HJ Physiotherapy Malvern | ||||||||||||
| The[Clinic] Foot & Back Specialists | ||||||||||||
| Worcester Vet Physio | 8 | |||||||||||
| Ken Brooks Osteopath | 2 | |||||||||||
| Peter Jones Osteopath | ||||||||||||
| Stallard Veterinary Physiotherapy and Rehabilitation | ||||||||||||
| Worcester Cranial | 10 | |||||||||||
| Orchard Lodge Clinic | ||||||||||||
| Sandie Davis Physiotherapy | ||||||||||||
| Morgan Chiropractic Clinic | ||||||||||||
| SC Coaching and Training | ||||||||||||
| Clare Davies | ||||||||||||
| Tamille Phillips Cranial Osteopath | 20 | |||||||||||
| Backstop Osteopaths - Worcester | 6 | 6 | ||||||||||
| AR injury management |
1–3 4–10 11–20 21+ absent
No firm in this index reaches the first page for “physiotherapy Barbourne”, “physio St Johns”. That is uncontested ground, and it is invisible in a league table.
Where each firm is visible
Section titled “Where each firm is visible”| Visible in | Firms | Which |
|---|---|---|
| All three channels | 6 | Worcester Physiotherapy Clinic, Physio Zone Klinic, Drive Sports Medicine, Black Pear Physio, Worcester Chiropractic Clinic, Costello Chiropractic Clinic |
| Organic + local pack | 4 | Remedium Wellness Osteopath x D1 Worcester, Worcester Chiropractic Centre, Ken Brooks Osteopath, Backstop Osteopaths - Worcester |
| Organic + AI | 3 | Response Physio Worcester, Select Physio, Cameron-Mitchell Osteopaths |
| Local pack + AI | 0 | — |
| Organic only | 7 | Droitwich Back & Neck Clinic - Chiropractor, Living Well Chiropractic, The Osteopathic Clinic - Worcestershire, Droitwich Spa Osteopaths Ltd, Emma Oldham Osteopath, Worcester Vet Physio, Worcester Cranial |
| Local pack only | 0 | — |
| AI only | 3 | 206 Physiotherapy and Sports Massage, healthcare rm, Energize Therapy |
| None of the three | 22 | Harry Ingham Physiotherapy Clinic, Ian Elias Osteopath, Bradford's Physiotherapy, Flor Physiotherapy & Yoga, Izzy Greaves Sports Therapy, KJ Physio Ltd, DocHQ, Fizzy Lemon Physiotherapy, Droitwich Chiropractic Clinic, Ombersley Physiotherapy, ALP Paediatric Physiotherapy, HJ Physiotherapy Malvern, The[Clinic] Foot & Back Specialists, Peter Jones Osteopath, Stallard Veterinary Physiotherapy and Rehabilitation, Orchard Lodge Clinic, Sandie Davis Physiotherapy, Morgan Chiropractic Clinic, SC Coaching and Training, Clare Davies, Tamille Phillips Cranial Osteopath, AR injury management |
6 of 45 firms are visible in all three channels. 22 appear in none of them.
Search visibility against AI presence
Section titled “Search visibility against AI presence”horizontal: search visibility → vertical: AI presence ↑
Physio Zone Klinic is the widest split: AI engines name it far more readily than search surfaces it (AI 100, visibility 38) — brand without search. Those are different problems behind a similar overall score.
Closest to the first page
Section titled “Closest to the first page”| Worcester Physiotherapy Clinic | Worcester Physiotherapy Clinic — physio St Johns | #11 | |
|---|---|---|---|
| Response Physio Worcester | Response Physio Worcester — physiotherapy St Johns | #11 | |
| Physio Zone Klinic | Physio Zone Klinic — physio Worcester | #12 | |
| 206 Physiotherapy and Sports Massage | 206 Physiotherapy and Sports Massage — sports injury clinic Worcester | #12 | |
| Worcester Chiropractic Clinic | Worcester Chiropractic Clinic — back pain treatment Worcester | #12 | |
| Physio Zone Klinic | Physio Zone Klinic — physiotherapy St Johns | #13 | |
| Remedium Wellness Osteopath x D1 Worcester | Remedium Wellness Osteopath x D1 Worcester — best physiotherapist Worcester | #13 | |
| Remedium Wellness Osteopath x D1 Worcester | Remedium Wellness Osteopath x D1 Worcester — sports injury clinic Worcester | #13 | |
| Physio Zone Klinic | Physio Zone Klinic — physiotherapy Worcester | #14 | |
| Remedium Wellness Osteopath x D1 Worcester | Remedium Wellness Osteopath x D1 Worcester — back pain treatment Worcester | #14 |
23 winnable positions across 12 firms sit between #11 and #20 — one page off, and closer than any keyword the index does not already measure.
Reputation: reviews against rating
Section titled “Reputation: reviews against rating”horizontal: reviews (log) → vertical: rating ↑
Review volume spans 1 to 452 and ratings 4.4 to 5, yet the Local pillar separates these firms by only 39 points — the raw figures discriminate where the score does not. Most reviews: Remedium Wellness Osteopath x D1 Worcester (452). Highest rating: 37 firms tied at 5.
What the keyword basket is asking
Section titled “What the keyword basket is asking”| commercial | 9 of 12 | |
|---|---|---|
| informational | 3 of 12 |
Local pack coverage across the city
Section titled “Local pack coverage across the city”| 1NWnorth-west, 52.248, -2.308 — Worcester Physiotherapy Clinic | 3Nnorth, 52.248, -2.220 — Response Physio Worcester, Ombersley Physiotherapy, Energize Therapy | 2NEnorth-east, 52.248, -2.132 — Energize Therapy, Droitwich Back & Neck Clinic - Chiropractor |
| 2Wwest, 52.194, -2.308 — Worcester Physiotherapy Clinic, HJ Physiotherapy Malvern | 3·centre, 52.194, -2.220 — Black Pear Physio, Physio Zone Klinic, 206 Physiotherapy and Sports Massage | 3Eeast, 52.194, -2.132 — Select Physio, Response Physio Worcester, Worcester Physiotherapy Clinic |
| 1SWsouth-west, 52.139, -2.308 — HJ Physiotherapy Malvern | 3Ssouth, 52.139, -2.220 — Worcester Physiotherapy Clinic, Bradford's Physiotherapy, HJ Physiotherapy Malvern | 2SEsouth-east, 52.139, -2.132 — Worcester Physiotherapy Clinic, Select Physio |
none 1 firm 2 3 of the pack
What the register says this cohort is
Section titled “What the register says this cohort is”| SIC | Registered activity | Firms |
|---|---|---|
| 86900 | Not labelled here | 3 |
| 96040 | Not labelled here | 2 |
| 86220 | Not labelled here | 1 |
Which worcester physiotherapy has the best website?
Section titled “Which worcester physiotherapy has the best website?”Worcester Physiotherapy Clinic tops the Q3-2026 index with a Digital Visibility Score of 83/100. Each firm has a full diagnostic scorecard linked from the table above.
How this is measured
Section titled “How this is measured”Every score follows the same six-pillar methodology: Speed & Core Web Vitals (20%), Technical foundation (20%), Local presence (20%), Visibility (15%), AI search presence (15%) and Content & trust (10%). Each pillar links to the knowledge-base article that explains what it measures; the statistical methods behind the scoring are written up separately. Download the full dataset: JSON · CSV.
Who publishes this
Section titled “Who publishes this”The index is compiled and published by PYC, a search consultancy run by Phil Yarrow. It exists because the questions it answers — who is actually visible in a local market, and by how much — were being answered with opinion. The collection and scoring code is open source, so any figure here can be recomputed rather than taken on trust.
Related reading on the practice behind the measurements: topical authority, generative engine optimisation, and case studies from comparable service businesses.
Using this data
Section titled “Using this data”This dataset is published under CC BY 4.0. You may reuse it, including commercially and in AI-generated answers, provided you credit Phil Yarrow (PYC) by name and link back. That credit is a condition of use, not a courtesy.
Phil Yarrow (PYC) — Local Digital Visibility Index. https://hub.pyc.agency/indices/
That one credit covers every dataset on this site — one figure or all of them. When quoting this particular dataset precisely, the fuller form is:
Phil Yarrow (PYC) — Local Digital Visibility Index: Worcester Physiotherapy, Q3-2026. https://hub.pyc.agency/indices/worcester-physiotherapy/
Full terms: licence and attribution.
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