Droitwich Back & Neck Clinic - Chiropractor — Worcester Physiotherapy Digital Visibility Score

Digital Visibility Score: 56 / 100 · Rank 11 of 45

Digital Visibility Score56/100Rank 11 of 45 · top 23%Problems found1The site has not changed in a long time Furthest behind-13Speed & CWV: 49 against a sector median of 62

Measured 1 September 2026 via the PYC Worcester Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	49	62	−13
Technical	100	75	+25
Local presence	100	72	+28
Visibility	8	7	+1
AI search presence	0	0	level
Content & trust	49	50	−1

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-13
Technical		+25
Local presence		+28
Visibility		+1
AI search presence		0
Content & trust		-1

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth knowingThe site has not changed in a long timeThe homepage last reported a change 2.9 years ago.

Where this firm ranks

Ranks for 2 of 12 keywords, average position 21, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Worcester	not in top 100
physio Worcester	not in top 100
best physiotherapist Worcester	not in top 100
sports injury clinic Worcester	not in top 100
back pain treatment Worcester	#35
chiropractor Worcester	#7
osteopath Worcester	not in top 100
private physio Worcester	not in top 100
rehabilitation clinic Worcester	not in top 100
physiotherapy St Johns	not in top 100
physiotherapy Barbourne	not in top 100
physio St Johns	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Worcester Physiotherapy Clinic, on every pillar.

Speed & CWV		49
Technical		100
Local presence		100
Visibility		8
AI search presence		0
Content & trust		49

this firm sector median leader

Droitwich Back & Neck Clinic - Chiropractor trails Worcester Physiotherapy Clinic by 173 points across 4 pillars, but 79% of that is AI search presence and Visibility alone. It already matches or beats the leader on Technical, Local presence.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Worcester?
✗	Which physio clinic in Worcester would you recommend for a sports injury?
✗	Top rated physiotherapy in Worcester
✗	I have back pain and live in Worcester - who should I see?
✗	Best physiotherapy in St Johns, Worcester

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	201
Locations	1
Reviews in last 90 days	8
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

lower back pain77
treatment plan10
migraine treatment8
thorough examination6
friendly team5
maintenance visits4
listening to problems3
gentle chiropractor2
golfing injuries2
initial treatments2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	49	about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 729 words · last changed: 1043 days ago
Visibility	8	ranks for 2 of 12 keywords · average position 21 · local 3-pack: 0
Local presence	100	201 reviews · rated 5 · 8 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Speed & CWV: 49/100, below the sector median of 62.

How this compares to the leader

Worcester Physiotherapy Clinic leads the index with 83/100. The largest gaps are: AI search presence (0 vs 80); Visibility (8 vs 64); Speed & CWV (49 vs 82).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Droitwich Back & Neck Clinic - Chiropractor in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Cameron-Mitchell Osteopaths	#9	57/100	2 places above you
Harry Ingham Physiotherapy Clinic	#13	55/100	2 places below you
Black Pear Physio	#8	59/100	3 places above you
Ian Elias Osteopath	#14	55/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 62 · accessibility 86 · best practices 81 · SEO 100 — biggest losses: Avoid multiple page redirects; Reduce unused JavaScript; `<frame>` or `<iframe>` elements do not have a title
Google profile detail	113 photos · claimed · has a description · hours listed · 1 of 201 reviews are one star
Backlinks	65 referring domains · 83 links · rank 101
Site structure	1 pages crawled · 68 internal links per page · reachable in: contact 1 click, about 1 click · 0% of links use a generic anchor · 65 sitemap pages not reachable by following links
Sitemap	65 URLs listed · declared in robots.txt · newest entry 159 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Droitwich Back & Neck Clinic - Chiropractor’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (8/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.