Cheltenham Vet Digital Visibility Index — Q3-2026

Not every firm could be measured on every pillar (Q3-2026)

2 of the firms below are missing at least one pillar: Speed & CWV (19 of 20), Content & trust (19 of 20). Where a pillar could not be measured for a firm it is excluded from that firm’s score and its remaining weights are renormalised, rather than scored zero — so those firms are ranked on less evidence than the rest, and their position should be read with that in mind. Affected: Folly Gardens Veterinary Clinic - Cheltenham, Dragon Vets, Prestbury Park. See the methodology.

The PYC Cheltenham Vet Digital Visibility Index ranks 20 cheltenham vets on how well they perform online — website speed, technical SEO, local presence, search visibility, AI search presence and content & trust — each scored 0–100 to a single Digital Visibility Score. Measured 1 September 2026 to the published methodology.

As of Q3-2026, 5% of the 19 cheltenham vets measured on Speed & Core Web Vitals score below 50 on mobile (PYC Cheltenham Vet Digital Visibility Index, measured 1 September 2026).

Who owns the first page

Across 12 keywords there are 120 first-page organic slots. The firms in this index hold 60 of them (50%); 60 distinct domains appear in total.

this index (60)   directories, national chains and firms not indexed (60)

Ranking well but not currently indexed:

• cvsvets.com — 9 top-10 slots, best #3
• eastcottreferrals.co.uk — 6 top-10 slots, best #5
• medivetgroup.com — 5 top-10 slots, best #5
• vets-now.com — 4 top-10 slots, best #1
• captainvet.com — 4 top-10 slots, best #2

50.0% of the first page belongs to businesses outside this index — directories, national chains and local firms not tracked here. These firms are not mainly competing with each other.

The league table

#	Cheltenham Vet	Score	Spd	Tech	Local	Vis	AI	Cont
1	Arvonia Vets Churchdown Veterinary Centre	76	70	63	81	58	100	96
2	Cheltenham Animal Shelter	76	69	100	94	59	60	53
3	Madra Veterinary Clinic Cheltenham	76	63	75	91	75	100	35
4	Folly Gardens Veterinary Clinic - Cheltenham	74	—	100	79	53	40	96
5	Regency Vets	74	49	88	100	58	80	55
6	Woodmancote Vets	71	86	88	87	42	60	35
7	Casvet	64	56	88	85	5	80	53
8	Dragon Vets, Prestbury Park	62	61	0	98	61	100	—
9	AAS Vets in Hucclecote, Gloucester	60	75	100	78	4	0	92
10	Wood Veterinary Group, Longlevens	58	80	88	87	13	0	49
11	Cheltenham Equine Vets	57	52	100	76	43	0	53
12	The Brambles Veterinary Surgery Barnwood Road	57	80	100	75	4	0	49
13	Arvonia Vets Gloucester Road	53	75	63	79	0	0	96
14	Cotswold Equine Physio	51	64	100	69	0	0	40
15	Even Stride Veterinary Physiotherapy - Cheltenham	50	67	88	66	0	0	55
16	Abbey Green Vets	48	68	75	73	0	0	50
17	Four Wet Paws Hydrotherapy and Physiotherapy	48	59	75	76	0	0	60
18	CERES vets	46	84	88	50	0	0	17
19	Pet Care Scheme at Casvet	45	63	75	65	4	0	35
20	Sheila Jones Equine	45	72	75	65	0	0	21

Which keywords are contested, and which are open?

Every firm against every keyword, shaded by position. Darker is stronger; blank means outside the top 100. Read down a column for a contested term, across a row for a firm's reach.

	vets	veterinary practice	best vets	emergency vet	cat vet	dog vet	24 hour vet	vet costs	animal hospital	vets Montpellier	vets Charlton Kings	veterinary Montpellier
Arvonia Vets Churchdown Veterinary Centre	2	2	2	3	6	4	4	6	3		24
Cheltenham Animal Shelter	5	9	4	5	1	2	3	3	1
Madra Veterinary Clinic Cheltenham	1	4	1	4	2	1	7	5	2		1
Folly Gardens Veterinary Clinic - Cheltenham	9	1	5	6	4	8	5	4	6		25
Regency Vets	4	10	3	16	5	5	14	1	7		28
Woodmancote Vets	8	13	8	12	15	12	13	29	11		33
Casvet
Dragon Vets, Prestbury Park	7	6	9	1	11	6	2	2	15		2
AAS Vets in Hucclecote, Gloucester								28
Wood Veterinary Group, Longlevens				21		47	29
Cheltenham Equine Vets	6	14	6	10	17	59	23	17	10		34
The Brambles Veterinary Surgery Barnwood Road											39
Arvonia Vets Gloucester Road
Cotswold Equine Physio
Even Stride Veterinary Physiotherapy - Cheltenham
Abbey Green Vets
Four Wet Paws Hydrotherapy and Physiotherapy
CERES vets
Pet Care Scheme at Casvet						58
Sheila Jones Equine

1–3 4–10 11–20 21+ absent

No firm in this index reaches the first page for “vets Montpellier”, “veterinary Montpellier”. That is uncontested ground, and it is invisible in a league table.

Where each firm is visible

Where each firm is visible: ranked in the organic top 10 for at least one keyword, present in the local 3-pack, or named in at least one AI answer. 3 of 20 appear in all three.

141 3

Visible in	Firms	Which
All three channels	3	Madra Veterinary Clinic Cheltenham, Regency Vets, Dragon Vets, Prestbury Park
Organic + local pack	1	Cheltenham Equine Vets
Organic + AI	4	Arvonia Vets Churchdown Veterinary Centre, Cheltenham Animal Shelter, Folly Gardens Veterinary Clinic - Cheltenham, Woodmancote Vets
Local pack + AI	1	Casvet
Organic only	0	—
Local pack only	0	—
AI only	0	—
None of the three	11	AAS Vets in Hucclecote, Gloucester, Wood Veterinary Group, Longlevens, The Brambles Veterinary Surgery Barnwood Road, Arvonia Vets Gloucester Road, Cotswold Equine Physio, Even Stride Veterinary Physiotherapy - Cheltenham, Abbey Green Vets, Four Wet Paws Hydrotherapy and Physiotherapy, CERES vets, Pet Care Scheme at Casvet, Sheila Jones Equine

3 of 20 firms are visible in all three channels. 11 appear in none of them.

Search visibility against AI presence

Search visibility against AI search presence. The dashed diagonal is parity; a firm far from it is strong in one channel and weak in the other.

horizontal: search visibility →   vertical: AI presence ↑

Casvet is the widest split: AI engines name it far more readily than search surfaces it (AI 80, visibility 5) — brand without search. Those are different problems behind a similar overall score.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

Woodmancote Vets	Woodmancote Vets — animal hospital Cheltenham		#11
Dragon Vets, Prestbury Park	Dragon Vets, Prestbury Park — cat vet Cheltenham		#11
Woodmancote Vets	Woodmancote Vets — emergency vet Cheltenham		#12
Woodmancote Vets	Woodmancote Vets — dog vet Cheltenham		#12
Woodmancote Vets	Woodmancote Vets — veterinary practice Cheltenham		#13
Woodmancote Vets	Woodmancote Vets — 24 hour vet Cheltenham		#13
Regency Vets	Regency Vets — 24 hour vet Cheltenham		#14
Cheltenham Equine Vets	Cheltenham Equine Vets — veterinary practice Cheltenham		#14
Woodmancote Vets	Woodmancote Vets — cat vet Cheltenham		#15
Dragon Vets, Prestbury Park	Dragon Vets, Prestbury Park — animal hospital Cheltenham		#15

13 winnable positions across 4 firms sit between #11 and #20 — one page off, and closer than any keyword the index does not already measure.

Reputation: reviews against rating

Google review volume (log scale) against average rating. Bubble size is review count. The rating axis starts at 4.3 so the cluster is readable; one firm rated below that sits on the floor, drawn hollow and named.

horizontal: reviews (log) →   vertical: rating ↑

Review volume spans 3 to 529 and ratings 4.26 to 5, yet the Local pillar separates these firms by only 35 points — the raw figures discriminate where the score does not. Most reviews: Dragon Vets, Prestbury Park (529). Highest rating: 5 firms tied at 5.

What the keyword basket is asking

Search intent across the measured keyword basket, classified by DataForSEO.

navigational		8 of 12
commercial		3 of 12
transactional		1 of 12

Local pack coverage across the city

Local 3-pack for “vets near me” searched from 9 points on a 3×3 grid across a 7.5-mile square centred on 51.900, -2.080. North is up; each cell names its position and carries its coordinates and the firms found there. Each cell counts how many indexed firms hold a pack slot at that location; a chain counts wherever any of its branches appears. 9 of 9 points contain at least one indexed firm, and 9 of the 20 indexed firms appear somewhere on the grid.

N ↑

Indexed firms holding a local pack slot, by grid position from north-west to south-east

3NWnorth-west, 51.954, -2.167 — Folly Gardens Veterinary Clinic - Cheltenham, Dragon Vets, Prestbury Park, Regency Vets	3Nnorth, 51.954, -2.080 — Folly Gardens Veterinary Clinic - Cheltenham, Woodmancote Vets, Regency Vets	3NEnorth-east, 51.954, -1.993 — Woodmancote Vets, Abbey Green Vets, Folly Gardens Veterinary Clinic - Cheltenham
2Wwest, 51.900, -2.167 — Regency Vets, Arvonia Vets Churchdown Veterinary Centre	3·centre, 51.900, -2.080 — Regency Vets, Arvonia Vets Gloucester Road, Madra Veterinary Clinic Cheltenham	3Eeast, 51.900, -1.993 — Regency Vets, Woodmancote Vets, Madra Veterinary Clinic Cheltenham
1SWsouth-west, 51.846, -2.167 — AAS Vets in Hucclecote, Gloucester	2Ssouth, 51.846, -2.080 — Regency Vets, Madra Veterinary Clinic Cheltenham	2SEsouth-east, 51.846, -1.993 — Regency Vets, Madra Veterinary Clinic Cheltenham

3.7 miles between points

none 1 firm 2 3 of the pack

Which cheltenham vet has the best website?

Arvonia Vets Churchdown Veterinary Centre tops the Q3-2026 index with a Digital Visibility Score of 76/100. Each firm has a full diagnostic scorecard linked from the table above.

How this is measured

Every score follows the same six-pillar methodology: Speed & Core Web Vitals (20%), Technical foundation (20%), Local presence (20%), Visibility (15%), AI search presence (15%) and Content & trust (10%). Each pillar links to the knowledge-base article that explains what it measures; the statistical methods behind the scoring are written up separately. Download the full dataset: JSON · CSV.

Who publishes this

The index is compiled and published by PYC, a search consultancy run by Phil Yarrow. It exists because the questions it answers — who is actually visible in a local market, and by how much — were being answered with opinion. The collection and scoring code is open source, so any figure here can be recomputed rather than taken on trust.

Related reading on the practice behind the measurements: topical authority, generative engine optimisation, and case studies from comparable service businesses.

Using this data

This dataset is published under CC BY 4.0. You may reuse it, including commercially and in AI-generated answers, provided you credit Phil Yarrow (PYC) by name and link back. That credit is a condition of use, not a courtesy.

Phil Yarrow (PYC) — Local Digital Visibility Index. https://hub.pyc.agency/indices/

That one credit covers every dataset on this site — one figure or all of them. When quoting this particular dataset precisely, the fuller form is:

Phil Yarrow (PYC) — Local Digital Visibility Index: Cheltenham Vet, Q3-2026. https://hub.pyc.agency/indices/cheltenham-vets/

Full terms: licence and attribution.

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