Sheila Jones Equine — Cheltenham Vet Digital Visibility Score

Digital Visibility Score: 45 / 100 · Rank 20 of 20

Digital Visibility Score45/100Rank 20 of 20Problems found2No structured data on the homepageFurthest behind-32Content & trust: 21 against a sector median of 53

Measured 1 September 2026 via the PYC Cheltenham Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	72	68	+4
Technical	75	88	−13
Local presence	65	78.5	−13.5
Visibility	0	4.5	−4.5
AI search presence	0	0	level
Content & trust	21	53	−32

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+4
Technical		-13
Local presence		-13.5
Visibility		-4.5
AI search presence		0
Content & trust		-32

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
• Worth fixingVery little published contentThe homepage carries 231 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
vets Cheltenham	not in top 100
veterinary practice Cheltenham	not in top 100
best vets Cheltenham	not in top 100
emergency vet Cheltenham	not in top 100
cat vet Cheltenham	not in top 100
dog vet Cheltenham	not in top 100
24 hour vet Cheltenham	not in top 100
vet costs Cheltenham	not in top 100
animal hospital Cheltenham	not in top 100
vets Montpellier	not in top 100
vets Charlton Kings	not in top 100
veterinary Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Arvonia Vets Churchdown Veterinary Centre, on every pillar.

Speed & CWV		72
Technical		75
Local presence		65
Visibility		0
AI search presence		0
Content & trust		21

this firm sector median leader

Sheila Jones Equine trails Arvonia Vets Churchdown Veterinary Centre by 249 points across 4 pillars, but 70% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Speed & CWV, Technical.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best vets in Cheltenham?
✗	Which veterinary practice in Cheltenham would you recommend?
✗	Top rated vets in Cheltenham
✗	My pet is unwell in Cheltenham - which vet should I call?
✗	Best vets in Montpellier, Cheltenham

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	4
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	21	about page: no · team page: no · credentials: no · blog or news: no · homepage: 231 words · last changed: 132 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	65	4 reviews · rated 5 · 0 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

• Technical: 75/100, below the sector median of 88.
• Local presence: 65/100, below the sector median of 78.5.
• Content & trust: 21/100, below the sector median of 53.

How this compares to the leader

Arvonia Vets Churchdown Veterinary Centre leads the index with 76/100. The largest gaps are: AI search presence (0 vs 100); Content & trust (21 vs 96); Visibility (0 vs 58).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Sheila Jones Equine in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
CERES vets	#18	46/100	2 places above you
Four Wet Paws Hydrotherapy and Physiotherapy	#17	48/100	3 places above you
Abbey Green Vets	#16	48/100	4 places above you
Even Stride Veterinary Physiotherapy - Cheltenham	#15	50/100	5 places above you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 98 · accessibility 86 · best practices 73 · SEO 83 — biggest losses: Uses deprecated APIs; Render-blocking requests; Image elements do not have `[alt]` attributes
Google profile detail	1 photo · unclaimed · no description · hours listed
Backlinks	43 referring domains · 148 links · rank 168
Site structure	7 pages crawled · 6.7 internal links per page · 0% of links use a generic anchor · 0 sitemap pages not reachable by following links
Sitemap	4 URLs listed · not declared in robots.txt · newest entry 5114 days old · 4 of 4 sampled URLs resolve

Where to get this fixed

Sheila Jones Equine’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked abovePet Care Scheme at Casvet#19 · 45/100 Full indexAll 20 firms Bottom of the index

---

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.