CERES vets — Cheltenham Vet Digital Visibility Score

Digital Visibility Score: 46 / 100 · Rank 18 of 20

Digital Visibility Score46/100Rank 18 of 20Critical problem1Search engines are being told not to index this siteFurthest behind-36Content & trust: 17 against a sector median of 53

Measured 1 September 2026 via the PYC Cheltenham Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	84	68	+16
Technical	88	88	level
Local presence	50	78.5	−28.5
Visibility	0	4.5	−4.5
AI search presence	0	0	level
Content & trust	17	53	−36

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+16
Technical		0
Local presence		-28.5
Visibility		-4.5
AI search presence		0
Content & trust		-36

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

• CriticalSearch engines are being told not to index this siteThe site’s own robots.txt disallows crawling. Until that changes, nothing else on this page can help — the pages cannot enter the index in the first place.
• Worth fixingVery little published contentThe homepage carries 8 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
vets Cheltenham	not in top 100
veterinary practice Cheltenham	not in top 100
best vets Cheltenham	not in top 100
emergency vet Cheltenham	not in top 100
cat vet Cheltenham	not in top 100
dog vet Cheltenham	not in top 100
24 hour vet Cheltenham	not in top 100
vet costs Cheltenham	not in top 100
animal hospital Cheltenham	not in top 100
vets Montpellier	not in top 100
vets Charlton Kings	not in top 100
veterinary Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Arvonia Vets Churchdown Veterinary Centre, on every pillar.

Speed & CWV		84
Technical		88
Local presence		50
Visibility		0
AI search presence		0
Content & trust		17

this firm sector median leader

CERES vets trails Arvonia Vets Churchdown Veterinary Centre by 268 points across 4 pillars, but 67% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Speed & CWV, Technical.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best vets in Cheltenham?
✗	Which veterinary practice in Cheltenham would you recommend?
✗	Top rated vets in Cheltenham
✗	My pet is unwell in Cheltenham - which vet should I call?
✗	Best vets in Montpellier, Cheltenham

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	17	about page: no · team page: no · credentials: no · blog or news: no · homepage: 8 words · last changed: 42 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	50	0 reviews · 0 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: no · sitemap: yes · structured data: yes

Key findings

• Local presence: 50/100, below the sector median of 78.5.
• Content & trust: 17/100, below the sector median of 53.

How this compares to the leader

Arvonia Vets Churchdown Veterinary Centre leads the index with 76/100. The largest gaps are: AI search presence (0 vs 100); Content & trust (17 vs 96); Visibility (0 vs 58).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest CERES vets in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Abbey Green Vets	#16	48/100	2 places above you
Sheila Jones Equine	#20	45/100	2 places below you
Even Stride Veterinary Physiotherapy - Cheltenham	#15	50/100	3 places above you
Cotswold Equine Physio	#14	51/100	4 places above you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 15195833 · 2.9 years old · active · SIC 75000
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 66 · accessibility 84 · best practices 96 · SEO 92 — biggest losses: Reduce unused JavaScript; Avoid multiple page redirects; Background and foreground colors do not have a sufficient contrast ratio.
Google profile detail	5 photos · claimed · has a description · no hours listed
Backlinks	53 referring domains · 345 links · rank 116
Site structure	1 pages crawled · 0 internal links per page
Sitemap	not declared in robots.txt · no lastmod dates

Where to get this fixed

CERES vets’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveFour Wet Paws Hydrotherapy and Physiotherapy#17 · 48/100 Full indexAll 20 firms ↓ Ranked belowPet Care Scheme at Casvet#19 · 45/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.