Four Wet Paws Hydrotherapy and Physiotherapy — Cheltenham Vet Digital Visibility Score

Digital Visibility Score: 48 / 100 · Rank 17 of 20

Digital Visibility Score48/100Rank 17 of 20 Problems found1No structured data on the homepage Furthest behind-13Technical: 75 against a sector median of 88

Measured 1 September 2026 via the PYC Cheltenham Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	59	68	−9
Technical	75	88	−13
Local presence	76	78.5	−2.5
Visibility	0	4.5	−4.5
AI search presence	0	0	level
Content & trust	60	53	+7

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-9
Technical		-13
Local presence		-2.5
Visibility		-4.5
AI search presence		0
Content & trust		+7

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
vets Cheltenham	not in top 100
veterinary practice Cheltenham	not in top 100
best vets Cheltenham	not in top 100
emergency vet Cheltenham	not in top 100
cat vet Cheltenham	not in top 100
dog vet Cheltenham	not in top 100
24 hour vet Cheltenham	not in top 100
vet costs Cheltenham	not in top 100
animal hospital Cheltenham	not in top 100
vets Montpellier	not in top 100
vets Charlton Kings	not in top 100
veterinary Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Arvonia Vets Churchdown Veterinary Centre, on every pillar.

Speed & CWV		59
Technical		75
Local presence		76
Visibility		0
AI search presence		0
Content & trust		60

this firm sector median leader

Four Wet Paws Hydrotherapy and Physiotherapy trails Arvonia Vets Churchdown Veterinary Centre by 210 points across 5 pillars, but 75% of that is AI search presence and Visibility alone. It already matches or beats the leader on Technical.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best vets in Cheltenham?
✗	Which veterinary practice in Cheltenham would you recommend?
✗	Top rated vets in Cheltenham
✗	My pet is unwell in Cheltenham - which vet should I call?
✗	Best vets in Montpellier, Cheltenham

Local presence

Google Business Profile.

Rating	4.9 / 5
Reviews	11
Locations	1
Reviews in last 90 days	3
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

friendly staff4
caring staff3
hydrotherapy kit2
safe environment2
led2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	60	about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 941 words
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	76	11 reviews · rated 4.9 · 3 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

Technical: 75/100, below the sector median of 88.

How this compares to the leader

Arvonia Vets Churchdown Veterinary Centre leads the index with 76/100. The largest gaps are: AI search presence (0 vs 100); Visibility (0 vs 58); Content & trust (60 vs 96).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Four Wet Paws Hydrotherapy and Physiotherapy in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Even Stride Veterinary Physiotherapy - Cheltenham	#15	50/100	2 places above you
Pet Care Scheme at Casvet	#19	45/100	2 places below you
Cotswold Equine Physio	#14	51/100	3 places above you
Sheila Jones Equine	#20	45/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 55 · accessibility 92 · best practices 81 · SEO 85 — biggest losses: Heading elements are not in a sequentially-descending order; Avoid multiple page redirects; Network dependency tree
Google profile detail	9 photos · claimed · has a description · hours listed · 0 of 11 reviews are one star
Backlinks	37 referring domains · 43 links · rank 0 · 8 broken
Site structure	1 pages crawled · 85 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 13% of links use a generic anchor · 1 sitemap pages not reachable by following links
Sitemap	1 URLs listed · declared in robots.txt · newest entry 382 days old · 0 of 1 sampled URLs resolve

Where to get this fixed

Four Wet Paws Hydrotherapy and Physiotherapy’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.