Worcester Vet Digital Visibility Index — Q3-2026

Not every firm could be measured on every pillar (Q3-2026)

One firm below is missing at least one pillar: Content & trust (14 of 15). Where a pillar could not be measured for a firm it is excluded from that firm’s score and its remaining weights are renormalised, rather than scored zero — so it is ranked on less evidence than the rest, and its position should be read with that in mind. Affected: Stocks Veterinary Centre - Lower Wick. See the methodology.

The PYC Worcester Vet Digital Visibility Index ranks 15 worcester vets on how well they perform online — website speed, technical SEO, local presence, search visibility, AI search presence and content & trust — each scored 0–100 to a single Digital Visibility Score. Measured 1 September 2026 to the published methodology.

As of Q3-2026, 13% of the 15 worcester vets measured on Speed & Core Web Vitals score below 50 on mobile (PYC Worcester Vet Digital Visibility Index, measured 1 September 2026).

Who owns the first page

Across 12 keywords there are 120 first-page organic slots. The firms in this index hold 66 of them (55%); 65 distinct domains appear in total.

this index (66)   directories, national chains and firms not indexed (54)

Ranking well but not currently indexed:

• rcvs.org.uk — 9 top-10 slots, best #3
• vets-now.com — 7 top-10 slots, best #1
• facebook.com — 5 top-10 slots, best #5
• vetsure.com — 3 top-10 slots, best #6
• stjohnsvets.co.uk — 2 top-10 slots, best #1

45.0% of the first page belongs to businesses outside this index — directories, national chains and local firms not tracked here. These firms are not mainly competing with each other.

The league table

#	Worcester Vet	Score	Spd	Tech	Local	Vis	AI	Cont
1	Severn Veterinary Centre, Tybridge House	79	58	88	86	78	100	62
2	Lowesmoor House Veterinary Centre	78	47	100	99	60	80	75
3	Henwick Vets	76	68	88	97	76	60	50
4	Brentknoll Vets in Worcester	68	58	100	88	52	20	83
5	MacArthur Barstow & Gibbs - Worcester Vets	65	82	100	85	51	0	41
6	Dignipets Worcester	61	62	88	96	25	0	83
7	Stocks Veterinary Centre - Lower Wick	59	76	0	97	45	80	—
8	Ambleside Veterinary Clinic	57	59	63	82	3	80	42
9	My Home Pet Vet Ltd	54	88	75	70	38	0	15
10	St Peters Vets Worcester	52	59	63	70	61	0	42
11	Breath Eazy Ltd	49	61	100	58	0	0	53
12	The Mind Vet - Behavioural Medicine Service	48	67	88	72	0	0	30
13	Morris a D	47	79	88	59	2	0	17
14	Best Friends Veterinary Surgery	46	36	75	75	8	0	80
15	Worcester Vet Physio	43	55	75	61	9	0	30

Which keywords are contested, and which are open?

Every firm against every keyword, shaded by position. Darker is stronger; blank means outside the top 100. Read down a column for a contested term, across a row for a firm's reach.

	vets	veterinary practice	best vets	emergency vet	cat vet	dog vet	24 hour vet	vet costs	animal hospital	vets St Johns	vets Barbourne	veterinary St Johns
Severn Veterinary Centre, Tybridge House	4	2	6	3	3	1	4	14	1	2	5	2
Lowesmoor House Veterinary Centre	10	18	12	4	6	17	3	4	17	55	22	53
Henwick Vets	3	5	4	6	4	6	8	6	16	3	4
Brentknoll Vets in Worcester	1	7	2	2	1	2	2	1	2	28	2	86
MacArthur Barstow & Gibbs - Worcester Vets	2	4	3	8	7	4	10	12	15	56	1
Dignipets Worcester			41	36	18	21	36		33
Stocks Veterinary Centre - Lower Wick	6	1	18	9	22	12	19	2	21		24
Ambleside Veterinary Clinic
My Home Pet Vet Ltd	23	34		25	38	20	29	39	34		54
St Peters Vets Worcester	5	3	5	5	2	3	5	5	5	15	12
Breath Eazy Ltd
The Mind Vet - Behavioural Medicine Service
Morris a D
Best Friends Veterinary Surgery			7					27
Worcester Vet Physio						10

1–3 4–10 11–20 21+ absent

Where each firm is visible

Where each firm is visible: ranked in the organic top 10 for at least one keyword, present in the local 3-pack, or named in at least one AI answer. 5 of 15 appear in all three.

Visible in	Firms	Which
All three channels	5	Severn Veterinary Centre, Tybridge House, Lowesmoor House Veterinary Centre, Henwick Vets, Brentknoll Vets in Worcester, Stocks Veterinary Centre - Lower Wick
Organic + local pack	2	MacArthur Barstow & Gibbs - Worcester Vets, Worcester Vet Physio
Organic + AI	0	—
Local pack + AI	1	Ambleside Veterinary Clinic
Organic only	2	St Peters Vets Worcester, Best Friends Veterinary Surgery
Local pack only	1	Morris a D
AI only	0	—
None of the three	4	Dignipets Worcester, My Home Pet Vet Ltd, Breath Eazy Ltd, The Mind Vet - Behavioural Medicine Service

5 of 15 firms are visible in all three channels. 4 appear in none of them.

Search visibility against AI presence

Search visibility against AI search presence. The dashed diagonal is parity; a firm far from it is strong in one channel and weak in the other.

horizontal: search visibility →   vertical: AI presence ↑

Ambleside Veterinary Clinic is the widest split: AI engines name it far more readily than search surfaces it (AI 80, visibility 3) — brand without search. Those are different problems behind a similar overall score.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

Lowesmoor House Veterinary Centre	Lowesmoor House Veterinary Centre — best vets Worcester		#12
MacArthur Barstow & Gibbs - Worcester Vets	MacArthur Barstow & Gibbs - Worcester Vets — vet costs Worcester		#12
Stocks Veterinary Centre - Lower Wick	Stocks Veterinary Centre - Lower Wick — dog vet Worcester		#12
St Peters Vets Worcester	St Peters Vets Worcester — vets Barbourne		#12
Severn Veterinary Centre, Tybridge House	Severn Veterinary Centre, Tybridge House — vet costs Worcester		#14
MacArthur Barstow & Gibbs - Worcester Vets	MacArthur Barstow & Gibbs - Worcester Vets — animal hospital Worcester		#15
St Peters Vets Worcester	St Peters Vets Worcester — vets St Johns		#15
Henwick Vets	Henwick Vets — animal hospital Worcester		#16
Lowesmoor House Veterinary Centre	Lowesmoor House Veterinary Centre — dog vet Worcester		#17
Lowesmoor House Veterinary Centre	Lowesmoor House Veterinary Centre — animal hospital Worcester		#17

15 winnable positions across 8 firms sit between #11 and #20 — one page off, and closer than any keyword the index does not already measure.

Reputation: reviews against rating

Google review volume (log scale) against average rating. Bubble size is review count. The rating axis starts at 4.3 so the cluster is readable; one firm rated below that sits on the floor, drawn hollow and named.

horizontal: reviews (log) →   vertical: rating ↑

Review volume spans 1 to 750 and ratings 3.8 to 5, yet the Local pillar separates these firms by only 41 points — the raw figures discriminate where the score does not. Most reviews: Henwick Vets (750). Highest rating: 6 firms tied at 5.

What the keyword basket is asking

Search intent across the measured keyword basket, classified by DataForSEO.

commercial		7 of 12
informational		3 of 12
navigational		2 of 12

Local pack coverage across the city

Local 3-pack for “vets near me” searched from 9 points on a 3×3 grid across a 7.5-mile square centred on 52.194, -2.220. North is up; each cell names its position and carries its coordinates and the firms found there. Each cell counts how many indexed firms hold a pack slot at that location; a chain counts wherever any of its branches appears. 9 of 9 points contain at least one indexed firm, and 7 of the 15 indexed firms appear somewhere on the grid.

N ↑

Indexed firms holding a local pack slot, by grid position from north-west to south-east

3NWnorth-west, 52.248, -2.308 — Henwick Vets, MacArthur Barstow & Gibbs - Worcester Vets, Severn Veterinary Centre, Tybridge House	2Nnorth, 52.248, -2.220 — MacArthur Barstow & Gibbs - Worcester Vets, Henwick Vets	1NEnorth-east, 52.248, -2.132 — MacArthur Barstow & Gibbs - Worcester Vets
2Wwest, 52.194, -2.308 — Henwick Vets, MacArthur Barstow & Gibbs - Worcester Vets	3·centre, 52.194, -2.220 — Henwick Vets, Lowesmoor House Veterinary Centre, Severn Veterinary Centre, Tybridge House	3Eeast, 52.194, -2.132 — Severn Veterinary Centre, Tybridge House, Ambleside Veterinary Clinic, Brentknoll Vets in Worcester
1SWsouth-west, 52.139, -2.308 — Best Friends Veterinary Surgery	2Ssouth, 52.139, -2.220 — Brentknoll Vets in Worcester, Henwick Vets	2SEsouth-east, 52.139, -2.132 — Brentknoll Vets in Worcester, Henwick Vets

3.7 miles between points

none 1 firm 2 3 of the pack

Which worcester vet has the best website?

Severn Veterinary Centre, Tybridge House tops the Q3-2026 index with a Digital Visibility Score of 79/100. Each firm has a full diagnostic scorecard linked from the table above.

How this is measured

Every score follows the same six-pillar methodology: Speed & Core Web Vitals (20%), Technical foundation (20%), Local presence (20%), Visibility (15%), AI search presence (15%) and Content & trust (10%). Each pillar links to the knowledge-base article that explains what it measures; the statistical methods behind the scoring are written up separately. Download the full dataset: JSON · CSV.

Who publishes this

The index is compiled and published by PYC, a search consultancy run by Phil Yarrow. It exists because the questions it answers — who is actually visible in a local market, and by how much — were being answered with opinion. The collection and scoring code is open source, so any figure here can be recomputed rather than taken on trust.

Related reading on the practice behind the measurements: topical authority, generative engine optimisation, and case studies from comparable service businesses.

Using this data

This dataset is published under CC BY 4.0. You may reuse it, including commercially and in AI-generated answers, provided you credit Phil Yarrow (PYC) by name and link back. That credit is a condition of use, not a courtesy.

Phil Yarrow (PYC) — Local Digital Visibility Index. https://hub.pyc.agency/indices/

That one credit covers every dataset on this site — one figure or all of them. When quoting this particular dataset precisely, the fuller form is:

Phil Yarrow (PYC) — Local Digital Visibility Index: Worcester Vet, Q3-2026. https://hub.pyc.agency/indices/worcester-vets/

Full terms: licence and attribution.

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