Morris a D — Worcester Vet Digital Visibility Score

Digital Visibility Score: 47 / 100 · Rank 13 of 15

Digital Visibility Score47/100Rank 13 of 15Critical problem1Search engines are being told not to index this siteFurthest behind-36Visibility: 2 against a sector median of 38

Measured 1 September 2026 via the PYC Worcester Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	79	61	+18
Technical	88	88	level
Local presence	59	82	−23
Visibility	2	38	−36
AI search presence	0	0	level
Content & trust	17	46	−29

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+18
Technical		0
Local presence		-23
Visibility		-36
AI search presence		0
Content & trust		-29

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

• CriticalSearch engines are being told not to index this siteThe site’s own robots.txt disallows crawling. Until that changes, nothing else on this page can help — the pages cannot enter the index in the first place.
• Worth fixingVery little published contentThe homepage carries 8 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 1 keyword.

Keyword	Position
vets Worcester	not in top 100
veterinary practice Worcester	not in top 100
best vets Worcester	not in top 100
emergency vet Worcester	not in top 100
cat vet Worcester	not in top 100
dog vet Worcester	not in top 100
24 hour vet Worcester	not in top 100
vet costs Worcester	not in top 100
animal hospital Worcester	not in top 100
vets St Johns	not in top 100
vets Barbourne	not in top 100
veterinary St Johns	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Severn Veterinary Centre, Tybridge House, on every pillar.

Speed & CWV		79
Technical		88
Local presence		59
Visibility		2
AI search presence		0
Content & trust		17

this firm sector median leader

Morris a D trails Severn Veterinary Centre, Tybridge House by 248 points across 4 pillars, but 71% of that is AI search presence and Visibility alone. It already matches or beats the leader on Speed & CWV, Technical.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best vets in Worcester?
✗	Which veterinary practice in Worcester would you recommend?
✗	Top rated vets in Worcester
✗	My pet is unwell in Worcester - which vet should I call?
✗	Best vets in St Johns, Worcester

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	3
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	17	about page: no · team page: no · credentials: no · blog or news: no · homepage: 8 words · last changed: 43 days ago
Visibility	2	ranks for 0 of 12 keywords · local 3-pack: 1
Local presence	59	3 reviews · rated 5 · 0 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: no · sitemap: yes · structured data: yes

Key findings

• Local presence: 59/100, below the sector median of 82.
• Visibility: 2/100, below the sector median of 38.
• Content & trust: 17/100, below the sector median of 46.

How this compares to the leader

Severn Veterinary Centre, Tybridge House leads the index with 79/100. The largest gaps are: AI search presence (0 vs 100); Visibility (2 vs 78); Content & trust (17 vs 62).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Morris a D in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Breath Eazy Ltd	#11	49/100	2 places above you
Worcester Vet Physio	#15	43/100	2 places below you
St Peters Vets Worcester	#10	52/100	3 places above you
My Home Pet Vet Ltd	#9	54/100	4 places above you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 73 · accessibility 84 · best practices 96 · SEO 92 — biggest losses: Reduce unused JavaScript; Render-blocking requests; Avoid multiple page redirects
Google profile detail	unclaimed · no description · no hours listed
Backlinks	31 referring domains · 48 links · rank 49
Site structure	1 pages crawled · 0 internal links per page
Sitemap	not declared in robots.txt · no lastmod dates

Where to get this fixed

Morris a D’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (2/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveThe Mind Vet - Behavioural Medicine Service#12 · 48/100 Full indexAll 15 firms ↓ Ranked belowBest Friends Veterinary Surgery#14 · 46/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.