My Home Pet Vet Ltd — Worcester Vet Digital Visibility Score

Digital Visibility Score: 54 / 100 · Rank 9 of 15

Digital Visibility Score54/100Rank 9 of 15 Problems found1No structured data on the homepage One page from the first1Closest: dog vet Worcester at #20 Furthest behind-31Content & trust: 15 against a sector median of 46

Measured 1 September 2026 via the PYC Worcester Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	88	61	+27
Technical	75	88	−13
Local presence	70	82	−12
Visibility	38	38	level
AI search presence	0	0	level
Content & trust	15	46	−31

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+27
Technical		-13
Local presence		-12
Visibility		0
AI search presence		0
Content & trust		-31

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 9 of 12 keywords, average position 32.9, in the local 3-pack for 0 keywords.

Keyword	Position
vets Worcester	#23
veterinary practice Worcester	#34
best vets Worcester	not in top 100
emergency vet Worcester	#25
cat vet Worcester	#38
dog vet Worcester	#20
24 hour vet Worcester	#29
vet costs Worcester	#39
animal hospital Worcester	#34
vets St Johns	not in top 100
vets Barbourne	#54
veterinary St Johns	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Severn Veterinary Centre, Tybridge House, on every pillar.

Speed & CWV		88
Technical		75
Local presence		70
Visibility		38
AI search presence		0
Content & trust		15

this firm sector median leader

My Home Pet Vet Ltd trails Severn Veterinary Centre, Tybridge House by 216 points across 5 pillars, but 68% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Speed & CWV.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

dog vet Worcester

#20

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best vets in Worcester?
✗	Which veterinary practice in Worcester would you recommend?
✗	Top rated vets in Worcester
✗	My pet is unwell in Worcester - which vet should I call?
✗	Best vets in St Johns, Worcester

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	15
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	15	about page: no · team page: no · credentials: no · blog or news: no · homepage: 770 words
Visibility	38	ranks for 9 of 12 keywords · average position 32.9 · local 3-pack: 0
Local presence	70	15 reviews · rated 5 · 0 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

Technical: 75/100, below the sector median of 88.
Local presence: 70/100, below the sector median of 82.
Content & trust: 15/100, below the sector median of 46.

How this compares to the leader

Severn Veterinary Centre, Tybridge House leads the index with 79/100. The largest gaps are: AI search presence (0 vs 100); Content & trust (15 vs 62); Visibility (38 vs 78).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.

Firms ranked near this one

The firms nearest My Home Pet Vet Ltd in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Stocks Veterinary Centre - Lower Wick	#7	59/100	2 places above you
Breath Eazy Ltd	#11	49/100	2 places below you
Dignipets Worcester	#6	61/100	3 places above you
The Mind Vet - Behavioural Medicine Service	#12	48/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 93 · accessibility 83 · best practices 78 · SEO 92 — biggest losses: Avoid multiple page redirects; Image elements do not have `[alt]` attributes; Links rely on color to be distinguishable.
Google profile detail	2 photos · claimed · has a description · hours listed · 0 of 15 reviews are one star
Backlinks	45 referring domains · 130 links · rank 124
Site structure	1 pages crawled · 61 internal links per page · reachable in: contact 1 click, services 1 click · 2% of links use a generic anchor · 14 sitemap pages not reachable by following links
Sitemap	15 URLs listed · not declared in robots.txt · newest entry 348 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

My Home Pet Vet Ltd’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Content & trust (15/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing this pillar: content & trust.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.