Dignipets Worcester — Worcester Vet Digital Visibility Score

Digital Visibility Score: 61 / 100 · Rank 6 of 15

Digital Visibility Score61/100Rank 6 of 15 · top 36%Critical problem1The homepage carries a noindex instructionOne page from the first1Closest: cat vet Worcester at #18Furthest behind-13Visibility: 25 against a sector median of 38

Measured 1 September 2026 via the PYC Worcester Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	62	61	+1
Technical	88	88	level
Local presence	96	82	+14
Visibility	25	38	−13
AI search presence	0	0	level
Content & trust	83	46	+37

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+1
Technical		0
Local presence		+14
Visibility		-13
AI search presence		0
Content & trust		+37

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

• CriticalThe homepage carries a noindex instructionA meta robots or X-Robots-Tag directive is asking search engines to leave this page out of results.
• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 3 years ago.

Where this firm ranks

Ranks for 6 of 12 keywords, average position 30.8, in the local 3-pack for 0 keywords.

Keyword	Position
vets Worcester	not in top 100
veterinary practice Worcester	not in top 100
best vets Worcester	#41
emergency vet Worcester	#36
cat vet Worcester	#18
dog vet Worcester	#21
24 hour vet Worcester	#36
vet costs Worcester	not in top 100
animal hospital Worcester	#33
vets St Johns	not in top 100
vets Barbourne	not in top 100
veterinary St Johns	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Severn Veterinary Centre, Tybridge House, on every pillar.

Speed & CWV		62
Technical		88
Local presence		96
Visibility		25
AI search presence		0
Content & trust		83

this firm sector median leader

The whole deficit to Severn Veterinary Centre, Tybridge House is AI search presence and Visibility — 153 points. It already matches or beats the leader on Speed & CWV, Technical, Local presence, Content & trust.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

cat vet Worcester

#18

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best vets in Worcester?
✗	Which veterinary practice in Worcester would you recommend?
✗	Top rated vets in Worcester
✗	My pet is unwell in Worcester - which vet should I call?
✗	Best vets in St Johns, Worcester

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	70
Locations	1
Reviews in last 90 days	10
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• euthanasia26
• peaceful passing14
• empathetic vet7
• compassionate care7
• informative vet3
• calm procedure3
• calm atmosphere3
• smooth process3
• no rushing2
• home visit2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	83	about page: yes · team page: yes · credentials: yes · blog or news: yes · homepage: 683 words · last changed: 1092 days ago
Visibility	25	ranks for 6 of 12 keywords · average position 30.8 · local 3-pack: 0
Local presence	96	70 reviews · rated 5 · 10 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: no · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• Visibility: 25/100, below the sector median of 38.

How this compares to the leader

Severn Veterinary Centre, Tybridge House leads the index with 79/100. The largest gaps are: AI search presence (0 vs 100); Visibility (25 vs 78).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Dignipets Worcester in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Brentknoll Vets in Worcester	#4	68/100	2 places above you
Ambleside Veterinary Clinic	#8	57/100	2 places below you
Henwick Vets	#3	76/100	3 places above you
My Home Pet Vet Ltd	#9	54/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 54 · accessibility 87 · best practices 78 · SEO 54 — biggest losses: Network dependency tree; Avoid multiple page redirects; Reduce JavaScript execution time
Google profile detail	37 photos · claimed · has a description · hours listed · 0 of 70 reviews are one star
Backlinks	130 referring domains · 482 links · rank 204
Site structure	1 pages crawled · 189 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click, services 1 click · 0% of links use a generic anchor · 83 sitemap pages not reachable by following links
Sitemap	83 URLs listed · declared in robots.txt · newest entry 25 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Dignipets Worcester’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (25/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveMacArthur Barstow & Gibbs - Worcester Vets#5 · 65/100 Full indexAll 15 firms ↓ Ranked belowStocks Veterinary Centre - Lower Wick#7 · 59/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.