Brentknoll Vets in Worcester — Worcester Vet Digital Visibility Score

Digital Visibility Score: 68 / 100 · Rank 4 of 15

Digital Visibility Score68/100Rank 4 of 15 · top 21%Furthest behind-3Speed & CWV: 58 against a sector median of 61

Measured 1 September 2026 via the PYC Worcester Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	58	61	−3
Technical	100	88	+12
Local presence	88	82	+6
Visibility	52	38	+14
AI search presence	20	0	+20
Content & trust	83	46	+37

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-3
Technical		+12
Local presence		+6
Visibility		+14
AI search presence		+20
Content & trust		+37

Where this firm ranks

Ranks for 12 of 12 keywords, average position 11.3, in the local 3-pack for 1 keyword.

Keyword	Position
vets Worcester	#1
veterinary practice Worcester	#7
best vets Worcester	#2
emergency vet Worcester	#2
cat vet Worcester	#1
dog vet Worcester	#2
24 hour vet Worcester	#2
vet costs Worcester	#1
animal hospital Worcester	#2
vets St Johns	#28
vets Barbourne	#2
veterinary St Johns	#86

The gap to the leader

This firm against the sector median and the index leader, Severn Veterinary Centre, Tybridge House, on every pillar.

Speed & CWV		58
Technical		100
Local presence		88
Visibility		52
AI search presence		20
Content & trust		83

this firm sector median leader

The whole deficit to Severn Veterinary Centre, Tybridge House is AI search presence and Visibility — 106 points. It already matches or beats the leader on Speed & CWV, Technical, Local presence, Content & trust.

AI search presence

Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best vets in Worcester?
✓	Which veterinary practice in Worcester would you recommend?	cited by domain
✗	Top rated vets in Worcester
✗	My pet is unwell in Worcester - which vet should I call?
✗	Best vets in St Johns, Worcester

Local presence

Google Business Profile.

Rating	4.9 / 5
Reviews	134
Locations	1
Reviews in last 90 days	4
Address matches website	yes

Lab speed against real users

Largest Contentful Paint measured two ways: one throttled lab run, against 28 days of real Chrome users.

Lab (Lighthouse, mobile)	4.0s	one throttled load on a datacentre machine
Field (real users)	1.1s	75th percentile of actual Chrome visitors over 28 days

The lab figure is 3.7× the real-user figure. Both agree the site is performing acceptably for real visitors.

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

reception staff16
polite staff13
extreme care5
kind vet5
professional opinion3
easy appointments3
same day appointment2
nervous dog care2
condolence card2
thorough examination2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	83	about page: yes · team page: yes · credentials: no · blog or news: yes · homepage: 1,085 words · last changed: 0 days ago
Visibility	52	ranks for 12 of 12 keywords · average position 11.3 · local 3-pack: 1
Local presence	88	134 reviews · rated 4.9 · 4 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

Severn Veterinary Centre, Tybridge House leads the index with 79/100. The largest gaps are: AI search presence (20 vs 100); Visibility (52 vs 78).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Brentknoll Vets in Worcester in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Lowesmoor House Veterinary Centre	#2	78/100	2 places above you
Dignipets Worcester	#6	61/100	2 places below you
Severn Veterinary Centre, Tybridge House	#1	79/100	3 places above you
Stocks Veterinary Centre - Lower Wick	#7	59/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	LCP 1064ms · INP 106ms · CLS 0 · passes Core Web Vitals
Lighthouse (lab, mobile)	Performance 71 · accessibility 97 · best practices 73 · SEO 92 — biggest losses: Forced reflow; Issues were logged in the `Issues` panel in Chrome Devtools; Background and foreground colors do not have a sufficient contrast ratio.
Google profile detail	17 photos · claimed · has a description · hours listed · 1 of 134 reviews are one star
Backlinks	111 referring domains · 433 links · rank 127
Site structure	25 pages crawled · 109.5 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click, services 1 click · 1% of links use a generic anchor
Sitemap	declared in robots.txt · newest entry 32 days old

Where to get this fixed

Brentknoll Vets in Worcester’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (20/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (52/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.