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Henwick Vets — Worcester Vet Digital Visibility Score

Digital Visibility Score: 76 / 100 · Rank 3 of 15

Digital Visibility Score76/100Rank 3 of 15 · top 14%Problems found1No XML sitemap foundOne page from the first1Closest: animal hospital Worcester at #16

Measured 1 September 2026 via the PYC Worcester Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Section titled “Pillar breakdown vs sector median”
Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
PillarScoreMedianvs median
Speed & CWV6861+7
Technical8888level
Local presence9782+15
Visibility7638+38
AI search presence600+60
Content & trust5046+4
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV+7
Technical0
Local presence+15
Visibility+38
AI search presence+60
Content & trust+4

Problems found

Section titled “Problems found”
These are specific, checkable faults on the site — not opinions about it.
  • Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.

Where this firm ranks

Section titled “Where this firm ranks”
Ranks for 11 of 12 keywords, average position 5.9, in the local 3-pack for 9 keywords.
KeywordPosition
vets Worcester#3
veterinary practice Worcester#5
best vets Worcester#4
emergency vet Worcester#6
cat vet Worcester#4
dog vet Worcester#6
24 hour vet Worcester#8
vet costs Worcester#6
animal hospital Worcester#16
vets St Johns#3
vets Barbourne#4
veterinary St Johnsnot in top 100

The gap to the leader

Section titled “The gap to the leader”
This firm against the sector median and the index leader, Severn Veterinary Centre, Tybridge House, on every pillar.
Speed & CWV68
Technical88
Local presence97
Visibility76
AI search presence60
Content & trust50

this firm sector median leader

Henwick Vets trails Severn Veterinary Centre, Tybridge House by 54 points across 3 pillars, but 96% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Speed & CWV, Technical, Local presence.

Closest to the first page

Section titled “Closest to the first page”
Ranked between #11 and #20 — one page from the first, ordered by how close.
animal hospital Worcester#16

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Section titled “AI search presence”
Named in 3 of 5 AI answers. A domain citation is stronger evidence than a name mention.
✓Who are the best vets in Worcester?named
✓Which veterinary practice in Worcester would you recommend?named
✗Top rated vets in Worcester
✓My pet is unwell in Worcester - which vet should I call?named
✗Best vets in St Johns, Worcester

Local presence

Section titled “Local presence”
Google Business Profile.
Rating4.8 / 5
Reviews750
Locations1
Reviews in last 90 days10
Address matches websiteyes

What customers talk about

Section titled “What customers talk about”
Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
  • friendly staff153
  • caring staff41
  • wait time7
  • value for money4
  • covid ruling3
  • euthanasia3
  • clean reception2
  • kind vets2
  • appointment system2
  • informative staff2

Why this score

Section titled “Why this score”
What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.
PillarScoreMade up of
Content & trust50about page: yes · team page: no · credentials: no · blog or news: no · homepage: 973 words · last changed: 0 days ago
Visibility76ranks for 11 of 12 keywords · average position 5.9 · local 3-pack: 9
Local presence97750 reviews · rated 4.8 · 10 new in 90 days
Technical88HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: no · structured data: yes

Key findings

Section titled “Key findings”
  • No pillar falls materially below the sector median this quarter.

How this compares to the leader

Section titled “How this compares to the leader”

Severn Veterinary Centre, Tybridge House leads the index with 79/100. The largest gaps are: AI search presence (60 vs 100); Content & trust (50 vs 62).

Top fixes (ranked by impact)

Section titled “Top fixes (ranked by impact)”
  1. Add about/team pages, and refresh stale content.
  2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
  3. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

Section titled “Firms ranked near this one”
The firms nearest Henwick Vets in this ranking, beyond the two either side.
FirmRankScoreWhy it is here
Severn Veterinary Centre, Tybridge House#179/1002 places above you
MacArthur Barstow & Gibbs - Worcester Vets#565/1002 places below you
Dignipets Worcester#661/1003 places below you
Stocks Veterinary Centre - Lower Wick#759/1004 places below you

Context (not scored)

Section titled “Context (not scored)”
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies HouseCompany 09819582 · 10.9 years old · active · SIC 75000
Real-user speed (CrUX)Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)Performance 66 · accessibility 91 · best practices 81 · SEO 92 — biggest losses: Reduce unused CSS; LCP request discovery; Background and foreground colors do not have a sufficient contrast ratio.
Google profile detail31 photos · claimed · no description · hours listed · 14 of 750 reviews are one star
Backlinks76 referring domains · 164 links · rank 128
Site structure1 pages crawled · 27 internal links per page · reachable in: contact 1 click, about 1 click · 0% of links use a generic anchor
Sitemapnot declared in robots.txt

Where to get this fixed

Section titled “Where to get this fixed”

Henwick Vets’s lowest-scoring pillars among those we publish remediation guidance for:

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.