MacArthur Barstow & Gibbs - Worcester Vets — Worcester Vet Digital Visibility Score

Digital Visibility Score: 65 / 100 · Rank 5 of 15

Digital Visibility Score65/100Rank 5 of 15 · top 29%Problems found2Very little published content One page from the first2Closest: vet costs Worcester at #12 Furthest behind-5Content & trust: 41 against a sector median of 46

Measured 1 September 2026 via the PYC Worcester Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	82	61	+21
Technical	100	88	+12
Local presence	85	82	+3
Visibility	51	38	+13
AI search presence	0	0	level
Content & trust	41	46	−5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+21
Technical		+12
Local presence		+3
Visibility		+13
AI search presence		0
Content & trust		-5

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingVery little published contentThe homepage carries 182 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.
Worth knowingThe site has not changed in a long timeThe homepage last reported a change 5.3 years ago.

Where this firm ranks

Ranks for 11 of 12 keywords, average position 11.1, in the local 3-pack for 3 keywords.

Keyword	Position
vets Worcester	#2
veterinary practice Worcester	#4
best vets Worcester	#3
emergency vet Worcester	#8
cat vet Worcester	#7
dog vet Worcester	#4
24 hour vet Worcester	#10
vet costs Worcester	#12
animal hospital Worcester	#15
vets St Johns	#56
vets Barbourne	#1
veterinary St Johns	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Severn Veterinary Centre, Tybridge House, on every pillar.

Speed & CWV		82
Technical		100
Local presence		85
Visibility		51
AI search presence		0
Content & trust		41

this firm sector median leader

MacArthur Barstow & Gibbs - Worcester Vets trails Severn Veterinary Centre, Tybridge House by 149 points across 4 pillars, but 85% of that is AI search presence and Visibility alone. It already matches or beats the leader on Speed & CWV, Technical.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

vet costs Worcester		#12
animal hospital Worcester		#15

2 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best vets in Worcester?
✗	Which veterinary practice in Worcester would you recommend?
✗	Top rated vets in Worcester
✗	My pet is unwell in Worcester - which vet should I call?
✗	Best vets in St Johns, Worcester

Local presence

Google Business Profile.

Rating	4.84 / 5
Reviews	364
Locations	2
Reviews in last 90 days	3
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

reception staff17
friendly practice11
short notice appointments5
euthanasia4
horse vaccinations2
bird care2
care for pup2
caring reception2
understanding vets2
covid safety2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	41	about page: yes · team page: yes · credentials: no · blog or news: no · homepage: 182 words · last changed: 1930 days ago
Visibility	51	ranks for 11 of 12 keywords · average position 11.1 · local 3-pack: 3
Local presence	85	364 reviews · rated 4.84 · 3 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

Severn Veterinary Centre, Tybridge House leads the index with 79/100. The largest gaps are: AI search presence (0 vs 100); Visibility (51 vs 78); Content & trust (41 vs 62).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.

Firms ranked near this one

The firms nearest MacArthur Barstow & Gibbs - Worcester Vets in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Henwick Vets	#3	76/100	2 places above you
Stocks Veterinary Centre - Lower Wick	#7	59/100	2 places below you
Lowesmoor House Veterinary Centre	#2	78/100	3 places above you
Ambleside Veterinary Clinic	#8	57/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 87 · accessibility 88 · best practices 78 · SEO 100 — biggest losses: Network dependency tree; Render-blocking requests; Does not use HTTPS
Google profile detail	25 photos · claimed · has a description · hours listed · 11 of 224 reviews are one star
Backlinks	105 referring domains · 456 links · rank 152
Site structure	1 pages crawled · 59 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click, services 1 click · 0% of links use a generic anchor
Sitemap	declared in robots.txt · no lastmod dates

Where to get this fixed

MacArthur Barstow & Gibbs - Worcester Vets’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Content & trust (41/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing this pillar: content & trust.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.