Exeter Physiotherapy Digital Visibility Index — Q3-2026

Not every firm could be measured on every pillar (Q3-2026)

4 of the firms below are missing at least one pillar: Speed & CWV (50 of 53), Content & trust (49 of 53). Where a pillar could not be measured for a firm it is excluded from that firm’s score and its remaining weights are renormalised, rather than scored zero — so those firms are ranked on less evidence than the rest, and their position should be read with that in mind. Affected: ROCK Spine and Joint Centre, Heavitree Osteopaths, Clyde House Chiropractors Exeter, Transform Health formerly Neil Davey Physio. See the methodology.

The PYC Exeter Physiotherapy Digital Visibility Index ranks 53 exeter physiotherapys on how well they perform online — website speed, technical SEO, local presence, search visibility, AI search presence and content & trust — each scored 0–100 to a single Digital Visibility Score. Measured 1 September 2026 to the published methodology.

As of Q3-2026, 20% of the 50 exeter physiotherapys measured on Speed & Core Web Vitals score below 50 on mobile (PYC Exeter Physiotherapy Digital Visibility Index, measured 1 September 2026).

Who owns the first page

Across 12 keywords there are 120 first-page organic slots. The firms in this index hold 56 of them (46.7%); 86 distinct domains appear in total.

this index (56)   directories, national chains and firms not indexed (64)

Ranking well but not currently indexed:

• nhs.uk — 13 top-10 slots, best #1
• exeterphysio.co.uk — 11 top-10 slots, best #1
• bupa.co.uk — 4 top-10 slots, best #5
• lauraturnerosteopathy.co.uk — 3 top-10 slots, best #2
• injuryarmour.com — 2 top-10 slots, best #2

53.3% of the first page belongs to businesses outside this index — directories, national chains and local firms not tracked here. These firms are not mainly competing with each other.

The league table

#	Exeter Physiotherapy	Score	Spd	Tech	Local	Vis	AI	Cont
1	Quay Kinetics Physio & Sports Injury Clinic	81	49	100	100	42	100	95
2	Barefoot Physio Exeter	79	68	100	100	37	100	53
3	Estuary Clinic	76	74	88	88	46	80	66
4	Motion Physio	72	65	100	80	49	60	70
5	First Physiotherapy and Sports Injury Clinic	70	55	100	77	24	80	80
6	Exeter Chiro & Physio	69	62	100	100	33	40	60
7	Innate Health Chiropractic - Chiropractor Exeter	65	65	100	100	35	0	70
8	Peak Physio Ltd	65	65	100	84	21	40	58
9	Magdalen Health	64	80	100	84	31	0	70
10	The Good Physio	64	52	88	78	34	80	35
11	Wildheart Chiropractic Exeter	59	56	100	92	4	0	83
12	Cathedral Physiotherapy	58	52	63	77	45	40	70
13	Elemental Chiropractic (Exeter)	58	84	100	90	4	0	28
14	John Wyn Parry BSc (Hons) reg Osteopath MBAcC	58	62	88	65	25	20	83
15	Julia Gamlen at Easy Breathe Physiotherapy	57	87	100	72	0	0	53
16	Proactive Osteopathy Exeter	57	80	75	90	4	0	75
17	Exeter Osteopaths	56	61	88	50	4	60	70
18	Southwest Osteopathy | Health & Performance	56	58	100	80	21	0	55
19	Cathedral Chiropractic & Acupuncture Clinic	55	58	75	86	33	0	60
20	Hands Down Sports Therapy	55	57	100	83	4	20	30
21	Tim Edbrooke Physiotherapy Ltd.	55	62	100	65	29	0	49
22	Cliff Hill Training Ground (Exeter City FC Training Ground)	54	71	75	77	0	0	96
23	Harbour Chiropractic & Physiotherapy, Topsham	54	48	88	81	25	0	70
24	Stefania De Cara Massage & Wellness	54	61	100	87	0	0	41
25	Exeter Acupuncture & Osteopaths	53	51	88	71	21	0	83
26	Fitness First Exeter	53	54	100	78	0	0	70
27	Shuropody Exeter	53	83	100	64	0	0	40
28	County Chiropractic & Wellness Centre	52	22	100	85	22	0	70
29	Balance Sport Rehabilitation & Performance	51	59	88	75	4	0	55
30	Exeter Chiropractic Clinic	51	42	63	70	36	20	80
31	ReBalance Injury Clinic Exeter	51	34	88	96	14	0	49
32	Physioex	50	62	88	63	17	0	53
33	Health House Osteopathy and Wellness Clinic	49	51	100	79	2	0	30
34	Optimal Movement Physio	49	73	63	98	0	0	20
35	St. David's Osteopathic Clinic	49	62	43	78	30	0	79
36	Urban Health Exeter	49	63	63	75	25	0	50
37	Daniela Stoeffin Osteopath, FSCCO	48	62	88	67	0	0	50
38	Human Movement Chiropractic	48	69	88	65	4	0	25
39	The Hip Physio	48	71	63	82	0	0	46
40	philgetsyou.fit	47	52	100	47	0	0	75
41	Topsham Chiropractic	46	44	88	77	4	0	35
42	Elite Osteo Clinic Exeter	45	65	75	50	4	0	60
43	Exeter Mobile Massage Sports & Remedial Massage	44	62	63	78	0	0	35
44	Dr Kirsten Stockman DC (Chiro)	43	38	88	71	0	0	37
45	The Sustainable Health Centre	43	58	75	63	0	0	42
46	Exeter McTimoney Chiropractic Clinic	42	40	88	59	4	0	37
47	Heavitree Road Chiropractic Centre	42	85	29	70	14	0	28
48	ROCK Spine and Joint Centre	42	30	33	100	14	20	—
49	Exeter Osteo	40	50	50	68	4	0	55
50	Holmedale Health	34	36	63	59	0	0	25
51	Heavitree Osteopaths	21	—	0	44	0	40	—
52	Clyde House Chiropractors Exeter	19	—	0	66	0	0	—
53	Transform Health formerly Neil Davey Physio	19	—	0	68	0	0	—

Which keywords are contested, and which are open?

Every firm against every keyword, shaded by position. Darker is stronger; blank means outside the top 100. Read down a column for a contested term, across a row for a firm's reach.

	physiotherapy	physio	best physiotherapist	sports injury clinic	back pain treatment	chiropractor	osteopath	private physio	rehabilitation clinic	physiotherapy Heavitree	physiotherapy St Leonards	physio Heavitree
Quay Kinetics Physio & Sports Injury Clinic	2	2	2	4	2			2	34			30
Barefoot Physio Exeter	3	3	6	3	14			3	35
Estuary Clinic	9	8	8	9	3		6	12	87	36	55	33
Motion Physio	16	12	18	16	17	36	7	18	13	3		2
First Physiotherapy and Sports Injury Clinic	13	11	12	11				8
Exeter Chiro & Physio	37	30	36	52	5	16		44				43
Innate Health Chiropractic - Chiropractor Exeter					1	3
Peak Physio Ltd	10	9	9	22				4
Magdalen Health				8	7		1
The Good Physio	7	6	1	32	24			9			5
Wildheart Chiropractic Exeter						20
Cathedral Physiotherapy	4	4	3					6
Elemental Chiropractic (Exeter)						23
John Wyn Parry BSc (Hons) reg Osteopath MBAcC	30	28	23				5	46				35
Julia Gamlen at Easy Breathe Physiotherapy
Proactive Osteopathy Exeter							37
Exeter Osteopaths							11
Southwest Osteopathy | Health & Performance			67	15			10	55	16
Cathedral Chiropractic & Acupuncture Clinic						2
Hands Down Sports Therapy				23
Tim Edbrooke Physiotherapy Ltd.	49	23	17	10	4			27			18
Cliff Hill Training Ground (Exeter City FC Training Ground)
Harbour Chiropractic & Physiotherapy, Topsham	21	17	31		29	15		25
Stefania De Cara Massage & Wellness
Exeter Acupuncture & Osteopaths	38	47	49		16		17
Fitness First Exeter
Shuropody Exeter
County Chiropractic & Wellness Centre						5
Balance Sport Rehabilitation & Performance				56
Exeter Chiropractic Clinic						1
ReBalance Injury Clinic Exeter				7				40	42
Physioex	52	43	42					24
Health House Osteopathy and Wellness Clinic
Optimal Movement Physio
St. David's Osteopathic Clinic							3
Urban Health Exeter							4
Daniela Stoeffin Osteopath, FSCCO
Human Movement Chiropractic						63
The Hip Physio
philgetsyou.fit
Topsham Chiropractic						12
Elite Osteo Clinic Exeter							47
Exeter Mobile Massage Sports & Remedial Massage
Dr Kirsten Stockman DC (Chiro)
The Sustainable Health Centre
Exeter McTimoney Chiropractic Clinic						18
Heavitree Road Chiropractic Centre					30	10						22
ROCK Spine and Joint Centre					15	4
Exeter Osteo							12
Holmedale Health
Heavitree Osteopaths
Clyde House Chiropractors Exeter
Transform Health formerly Neil Davey Physio

1–3 4–10 11–20 21+ absent

No firm in this index reaches the first page for “rehabilitation clinic Exeter”. That is uncontested ground, and it is invisible in a league table.

Where each firm is visible

Where each firm is visible: ranked in the organic top 10 for at least one keyword, present in the local 3-pack, or named in at least one AI answer. 8 of 53 appear in all three.

Visible in	Firms	Which
All three channels	8	Quay Kinetics Physio & Sports Injury Clinic, Barefoot Physio Exeter, Motion Physio, First Physiotherapy and Sports Injury Clinic, The Good Physio, Cathedral Physiotherapy, Exeter Chiropractic Clinic, ROCK Spine and Joint Centre
Organic + local pack	5	Magdalen Health, Cathedral Chiropractic & Acupuncture Clinic, ReBalance Injury Clinic Exeter, St. David's Osteopathic Clinic, Heavitree Road Chiropractic Centre
Organic + AI	4	Estuary Clinic, Exeter Chiro & Physio, Peak Physio Ltd, John Wyn Parry BSc (Hons) reg Osteopath MBAcC
Local pack + AI	0	—
Organic only	5	Innate Health Chiropractic - Chiropractor Exeter, Southwest Osteopathy | Health & Performance, Tim Edbrooke Physiotherapy Ltd., County Chiropractic & Wellness Centre, Urban Health Exeter
Local pack only	1	Health House Osteopathy and Wellness Clinic
AI only	3	Exeter Osteopaths, Hands Down Sports Therapy, Heavitree Osteopaths
None of the three	27	Wildheart Chiropractic Exeter, Elemental Chiropractic (Exeter), Julia Gamlen at Easy Breathe Physiotherapy, Proactive Osteopathy Exeter, Cliff Hill Training Ground (Exeter City FC Training Ground), Harbour Chiropractic & Physiotherapy, Topsham, Stefania De Cara Massage & Wellness, Exeter Acupuncture & Osteopaths, Fitness First Exeter, Shuropody Exeter, Balance Sport Rehabilitation & Performance, Physioex, Optimal Movement Physio, Daniela Stoeffin Osteopath, FSCCO, Human Movement Chiropractic, The Hip Physio, philgetsyou.fit, Topsham Chiropractic, Elite Osteo Clinic Exeter, Exeter Mobile Massage Sports & Remedial Massage, Dr Kirsten Stockman DC (Chiro), The Sustainable Health Centre, Exeter McTimoney Chiropractic Clinic, Exeter Osteo, Holmedale Health, Clyde House Chiropractors Exeter, Transform Health formerly Neil Davey Physio

8 of 53 firms are visible in all three channels. 27 appear in none of them.

Search visibility against AI presence

Search visibility against AI search presence. The dashed diagonal is parity; a firm far from it is strong in one channel and weak in the other.

horizontal: search visibility →   vertical: AI presence ↑

Barefoot Physio Exeter is the widest split: AI engines name it far more readily than search surfaces it (AI 100, visibility 37) — brand without search. Those are different problems behind a similar overall score.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

First Physiotherapy and Sports Injury Clinic	First Physiotherapy and Sports Injury Clinic — physio Exeter		#11
First Physiotherapy and Sports Injury Clinic	First Physiotherapy and Sports Injury Clinic — sports injury clinic Exeter		#11
Exeter Osteopaths	Exeter Osteopaths — osteopath Exeter		#11
Estuary Clinic	Estuary Clinic — private physio Exeter		#12
Motion Physio	Motion Physio — physio Exeter		#12
First Physiotherapy and Sports Injury Clinic	First Physiotherapy and Sports Injury Clinic — best physiotherapist Exeter		#12
Topsham Chiropractic	Topsham Chiropractic — chiropractor Exeter		#12
Exeter Osteo	Exeter Osteo — osteopath Exeter		#12
Motion Physio	Motion Physio — rehabilitation clinic Exeter		#13
First Physiotherapy and Sports Injury Clinic	First Physiotherapy and Sports Injury Clinic — physiotherapy Exeter		#13

28 winnable positions across 15 firms sit between #11 and #20 — one page off, and closer than any keyword the index does not already measure.

Reputation: reviews against rating

Google review volume (log scale) against average rating. Bubble size is review count. The rating axis starts at 4.4 so the cluster is readable; 2 firms rated below that sit on the floor, drawn hollow and named.

horizontal: reviews (log) →   vertical: rating ↑

Review volume spans 1 to 251 and ratings 2.7 to 5, yet the Local pillar separates these firms by only 41 points — the raw figures discriminate where the score does not. Most reviews: Quay Kinetics Physio & Sports Injury Clinic (251). Highest rating: 37 firms tied at 5.

What the keyword basket is asking

Search intent across the measured keyword basket, classified by DataForSEO.

informational		9 of 12
commercial		2 of 12
navigational		1 of 12

Local pack coverage across the city

Local 3-pack for “physiotherapy near me” searched from 9 points on a 3×3 grid across a 7.5-mile square centred on 50.718, -3.534. North is up; each cell names its position and carries its coordinates and the firms found there. Each cell counts how many indexed firms hold a pack slot at that location; a chain counts wherever any of its branches appears. 9 of 9 points contain at least one indexed firm, and 12 of the 53 indexed firms appear somewhere on the grid.

N ↑

Indexed firms holding a local pack slot, by grid position from north-west to south-east

2NWnorth-west, 50.773, -3.619 — Exeter Osteo, First Physiotherapy and Sports Injury Clinic	3Nnorth, 50.773, -3.534 — First Physiotherapy and Sports Injury Clinic, Quay Kinetics Physio & Sports Injury Clinic, Barefoot Physio Exeter	2NEnorth-east, 50.773, -3.449 — The Hip Physio, ReBalance Injury Clinic Exeter
2Wwest, 50.718, -3.619 — Quay Kinetics Physio & Sports Injury Clinic, Barefoot Physio Exeter	3·centre, 50.718, -3.534 — Quay Kinetics Physio & Sports Injury Clinic, Barefoot Physio Exeter, Cathedral Physiotherapy	3Eeast, 50.718, -3.449 — Peak Physio Ltd, Optimal Movement Physio, ReBalance Injury Clinic Exeter
1SWsouth-west, 50.664, -3.619 — Quay Kinetics Physio & Sports Injury Clinic	2Ssouth, 50.664, -3.534 — Quay Kinetics Physio & Sports Injury Clinic, Hands Down Sports Therapy	2SEsouth-east, 50.664, -3.449 — Estuary Clinic, Harbour Chiropractic & Physiotherapy, Topsham

3.7 miles between points

none 1 firm 2 3 of the pack

What the register says this cohort is

Companies House matched 6 of 53 businesses on an exact name with a corroborating registered address. Firms are seeded by trading name, which is how a business presents itself rather than what it is registered to do — so the mix below is often broader than the index title suggests. Median company age is 11.1 years, ranging from 6.5 to 20.4. Recorded alongside the measurement and carrying no weight in any score.

SIC	Registered activity	Firms
86900	Not labelled here	3
86220	Not labelled here	2
68209	Other letting and operating of real estate	1

Which exeter physiotherapy has the best website?

Quay Kinetics Physio & Sports Injury Clinic tops the Q3-2026 index with a Digital Visibility Score of 81/100. Each firm has a full diagnostic scorecard linked from the table above.

How this is measured

Every score follows the same six-pillar methodology: Speed & Core Web Vitals (20%), Technical foundation (20%), Local presence (20%), Visibility (15%), AI search presence (15%) and Content & trust (10%). Each pillar links to the knowledge-base article that explains what it measures; the statistical methods behind the scoring are written up separately. Download the full dataset: JSON · CSV.

Who publishes this

The index is compiled and published by PYC, a search consultancy run by Phil Yarrow. It exists because the questions it answers — who is actually visible in a local market, and by how much — were being answered with opinion. The collection and scoring code is open source, so any figure here can be recomputed rather than taken on trust.

Related reading on the practice behind the measurements: topical authority, generative engine optimisation, and case studies from comparable service businesses.

Using this data

This dataset is published under CC BY 4.0. You may reuse it, including commercially and in AI-generated answers, provided you credit Phil Yarrow (PYC) by name and link back. That credit is a condition of use, not a courtesy.

Phil Yarrow (PYC) — Local Digital Visibility Index. https://hub.pyc.agency/indices/

That one credit covers every dataset on this site — one figure or all of them. When quoting this particular dataset precisely, the fuller form is:

Phil Yarrow (PYC) — Local Digital Visibility Index: Exeter Physiotherapy, Q3-2026. https://hub.pyc.agency/indices/exeter-physiotherapy/

Full terms: licence and attribution.

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