The Sustainable Health Centre — Exeter Physiotherapy Digital Visibility Score

Digital Visibility Score: 43 / 100 · Rank 45 of 53

Digital Visibility Score43/100Rank 45 of 53 Problems found1No structured data on the homepage Furthest behind-14Local presence: 63 against a sector median of 77

Measured 1 September 2026 via the PYC Exeter Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	58	61	−3
Technical	75	88	−13
Local presence	63	77	−14
Visibility	0	4	−4
AI search presence	0	0	level
Content & trust	42	55	−13

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-3
Technical		-13
Local presence		-14
Visibility		-4
AI search presence		0
Content & trust		-13

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Exeter	not in top 100
physio Exeter	not in top 100
best physiotherapist Exeter	not in top 100
sports injury clinic Exeter	not in top 100
back pain treatment Exeter	not in top 100
chiropractor Exeter	not in top 100
osteopath Exeter	not in top 100
private physio Exeter	not in top 100
rehabilitation clinic Exeter	not in top 100
physiotherapy Heavitree	not in top 100
physiotherapy St Leonards	not in top 100
physio Heavitree	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Quay Kinetics Physio & Sports Injury Clinic, on every pillar.

Speed & CWV		58
Technical		75
Local presence		63
Visibility		0
AI search presence		0
Content & trust		42

this firm sector median leader

The Sustainable Health Centre trails Quay Kinetics Physio & Sports Injury Clinic by 257 points across 5 pillars, but 60% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Speed & CWV.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Exeter?
✗	Which physio clinic in Exeter would you recommend for a sports injury?
✗	Top rated physiotherapy in Exeter
✗	I have back pain and live in Exeter - who should I see?
✗	Best physiotherapy in Heavitree, Exeter

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	2
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	42	about page: no · team page: no · credentials: no · blog or news: yes · homepage: 309 words · last changed: 3 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	63	2 reviews · rated 5 · 0 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

Technical: 75/100, below the sector median of 88.
Local presence: 63/100, below the sector median of 77.
Content & trust: 42/100, below the sector median of 55.

How this compares to the leader

Quay Kinetics Physio & Sports Injury Clinic leads the index with 81/100. The largest gaps are: AI search presence (0 vs 100); Content & trust (42 vs 95); Visibility (0 vs 42).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest The Sustainable Health Centre in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Exeter Mobile Massage Sports & Remedial Massage	#43	44/100	2 places above you
Heavitree Road Chiropractic Centre	#47	42/100	2 places below you
Elite Osteo Clinic Exeter	#42	45/100	3 places above you
ROCK Spine and Joint Centre	#48	42/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 58 · accessibility 78 · best practices 100 · SEO 92 — biggest losses: Background and foreground colors do not have a sufficient contrast ratio.; Render-blocking requests; Heading elements are not in a sequentially-descending order
Google profile detail	2 photos · unclaimed · no description · hours listed
Backlinks	55 referring domains · 80 links · rank 86
Site structure	16 pages crawled · 11.2 internal links per page · 1% of links use a generic anchor
Sitemap	31 URLs listed · not declared in robots.txt · newest entry 100 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

The Sustainable Health Centre’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.