Exeter McTimoney Chiropractic Clinic — Exeter Physiotherapy Digital Visibility Score

Digital Visibility Score: 42 / 100 · Rank 46 of 53

Digital Visibility Score42/100Rank 46 of 53Problems found1Structured data present, but no LocalBusiness markupOne page from the first1Closest: chiropractor Exeter at #18Furthest behind-21Speed & CWV: 40 against a sector median of 61

Measured 1 September 2026 via the PYC Exeter Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	40	61	−21
Technical	88	88	level
Local presence	59	77	−18
Visibility	4	4	level
AI search presence	0	0	level
Content & trust	37	55	−18

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-21
Technical		0
Local presence		-18
Visibility		0
AI search presence		0
Content & trust		-18

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 18, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Exeter	not in top 100
physio Exeter	not in top 100
best physiotherapist Exeter	not in top 100
sports injury clinic Exeter	not in top 100
back pain treatment Exeter	not in top 100
chiropractor Exeter	#18
osteopath Exeter	not in top 100
private physio Exeter	not in top 100
rehabilitation clinic Exeter	not in top 100
physiotherapy Heavitree	not in top 100
physiotherapy St Leonards	not in top 100
physio Heavitree	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Quay Kinetics Physio & Sports Injury Clinic, on every pillar.

Speed & CWV		40
Technical		88
Local presence		59
Visibility		4
AI search presence		0
Content & trust		37

this firm sector median leader

Exeter McTimoney Chiropractic Clinic trails Quay Kinetics Physio & Sports Injury Clinic by 258 points across 6 pillars, but 61% of that is AI search presence and Content & trust alone.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

chiropractor Exeter

#18

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Exeter?
✗	Which physio clinic in Exeter would you recommend for a sports injury?
✗	Top rated physiotherapy in Exeter
✗	I have back pain and live in Exeter - who should I see?
✗	Best physiotherapy in Heavitree, Exeter

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	1
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	37	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 578 words · last changed: 368 days ago
Visibility	4	ranks for 1 of 12 keywords · average position 18 · local 3-pack: 0
Local presence	59	1 reviews · rated 5 · 0 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• Speed & CWV: 40/100, below the sector median of 61.
• Local presence: 59/100, below the sector median of 77.
• Content & trust: 37/100, below the sector median of 55.

How this compares to the leader

Quay Kinetics Physio & Sports Injury Clinic leads the index with 81/100. The largest gaps are: AI search presence (0 vs 100); Content & trust (37 vs 95); Local presence (59 vs 100).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Exeter McTimoney Chiropractic Clinic in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Dr Kirsten Stockman DC (Chiro)	#44	43/100	2 places above you
ROCK Spine and Joint Centre	#48	42/100	2 places below you
Exeter Mobile Massage Sports & Remedial Massage	#43	44/100	3 places above you
Exeter Osteo	#49	40/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 56 · accessibility 94 · best practices 100 · SEO 100 — biggest losses: Reduce unused CSS; Network dependency tree; Heading elements are not in a sequentially-descending order
Google profile detail	1 photo · unclaimed · no description · no hours listed
Backlinks	57 referring domains · 70 links · rank 54
Site structure	1 pages crawled · 20 internal links per page · reachable in: about 1 click · 0% of links use a generic anchor · 1 sitemap pages not reachable by following links
Sitemap	2 URLs listed · declared in robots.txt · newest entry 292 days old · 2 of 2 sampled URLs resolve

Where to get this fixed

Exeter McTimoney Chiropractic Clinic’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (4/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveThe Sustainable Health Centre#45 · 43/100 Full indexAll 53 firms ↓ Ranked belowHeavitree Road Chiropractic Centre#47 · 42/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.