Dr Kirsten Stockman DC (Chiro) — Exeter Physiotherapy Digital Visibility Score

Digital Visibility Score: 43 / 100 · Rank 44 of 53

Digital Visibility Score43/100Rank 44 of 53 Problems found1Structured data present, but no LocalBusiness markup Furthest behind-23Speed & CWV: 38 against a sector median of 61

Measured 1 September 2026 via the PYC Exeter Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	38	61	−23
Technical	88	88	level
Local presence	71	77	−6
Visibility	0	4	−4
AI search presence	0	0	level
Content & trust	37	55	−18

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-23
Technical		0
Local presence		-6
Visibility		-4
AI search presence		0
Content & trust		-18

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Exeter	not in top 100
physio Exeter	not in top 100
best physiotherapist Exeter	not in top 100
sports injury clinic Exeter	not in top 100
back pain treatment Exeter	not in top 100
chiropractor Exeter	not in top 100
osteopath Exeter	not in top 100
private physio Exeter	not in top 100
rehabilitation clinic Exeter	not in top 100
physiotherapy Heavitree	not in top 100
physiotherapy St Leonards	not in top 100
physio Heavitree	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Quay Kinetics Physio & Sports Injury Clinic, on every pillar.

Speed & CWV		38
Technical		88
Local presence		71
Visibility		0
AI search presence		0
Content & trust		37

this firm sector median leader

Dr Kirsten Stockman DC (Chiro) trails Quay Kinetics Physio & Sports Injury Clinic by 252 points across 6 pillars, but 63% of that is AI search presence and Content & trust alone.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Exeter?
✗	Which physio clinic in Exeter would you recommend for a sports injury?
✗	Top rated physiotherapy in Exeter
✗	I have back pain and live in Exeter - who should I see?
✗	Best physiotherapy in Heavitree, Exeter

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	21
Locations	2
Reviews in last 90 days	0
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

skills3
back problems2
stretching2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	37	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 653 words · last changed: 652 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	71	21 reviews · rated 5 · 0 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Speed & CWV: 38/100, below the sector median of 61.
Content & trust: 37/100, below the sector median of 55.

How this compares to the leader

Quay Kinetics Physio & Sports Injury Clinic leads the index with 81/100. The largest gaps are: AI search presence (0 vs 100); Content & trust (37 vs 95); Visibility (0 vs 42).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Dr Kirsten Stockman DC (Chiro) in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Elite Osteo Clinic Exeter	#42	45/100	2 places above you
Exeter McTimoney Chiropractic Clinic	#46	42/100	2 places below you
Topsham Chiropractic	#41	46/100	3 places above you
Heavitree Road Chiropractic Centre	#47	42/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 49 · accessibility 84 · best practices 78 · SEO 92 — biggest losses: Reduce unused JavaScript; Improve image delivery; LCP breakdown
Google profile detail	11 photos · unclaimed · no description · hours listed · 0 of 19 reviews are one star
Backlinks	48 referring domains · 80 links · rank 104
Site structure	1 pages crawled · 54 internal links per page · reachable in: contact 1 click, about 1 click · 0% of links use a generic anchor · 3 sitemap pages not reachable by following links
Sitemap	3 URLs listed · declared in robots.txt · newest entry 525 days old · 3 of 3 sampled URLs resolve

Where to get this fixed

Dr Kirsten Stockman DC (Chiro)‘s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.