Elite Osteo Clinic Exeter — Exeter Physiotherapy Digital Visibility Score

Digital Visibility Score: 45 / 100 · Rank 42 of 53

Digital Visibility Score45/100Rank 42 of 53Problems found1No structured data on the homepageFurthest behind-27Local presence: 50 against a sector median of 77

Measured 1 September 2026 via the PYC Exeter Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	65	61	+4
Technical	75	88	−13
Local presence	50	77	−27
Visibility	4	4	level
AI search presence	0	0	level
Content & trust	60	55	+5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+4
Technical		-13
Local presence		-27
Visibility		0
AI search presence		0
Content & trust		+5

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 47, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Exeter	not in top 100
physio Exeter	not in top 100
best physiotherapist Exeter	not in top 100
sports injury clinic Exeter	not in top 100
back pain treatment Exeter	not in top 100
chiropractor Exeter	not in top 100
osteopath Exeter	#47
private physio Exeter	not in top 100
rehabilitation clinic Exeter	not in top 100
physiotherapy Heavitree	not in top 100
physiotherapy St Leonards	not in top 100
physio Heavitree	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Quay Kinetics Physio & Sports Injury Clinic, on every pillar.

Speed & CWV		65
Technical		75
Local presence		50
Visibility		4
AI search presence		0
Content & trust		60

this firm sector median leader

Elite Osteo Clinic Exeter trails Quay Kinetics Physio & Sports Injury Clinic by 248 points across 5 pillars, but 60% of that is AI search presence and Local presence alone. It already matches or beats the leader on Speed & CWV.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Exeter?
✗	Which physio clinic in Exeter would you recommend for a sports injury?
✗	Top rated physiotherapy in Exeter
✗	I have back pain and live in Exeter - who should I see?
✗	Best physiotherapy in Heavitree, Exeter

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	60	about page: no · team page: yes · credentials: no · blog or news: yes · homepage: 1,647 words
Visibility	4	ranks for 1 of 12 keywords · average position 47 · local 3-pack: 0
Local presence	50	0 reviews · 0 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

• Technical: 75/100, below the sector median of 88.
• Local presence: 50/100, below the sector median of 77.

How this compares to the leader

Quay Kinetics Physio & Sports Injury Clinic leads the index with 81/100. The largest gaps are: AI search presence (0 vs 100); Local presence (50 vs 100); Visibility (4 vs 42).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Restart Google review generation and complete the Business Profile to close the local-pack gap.

Firms ranked near this one

The firms nearest Elite Osteo Clinic Exeter in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
philgetsyou.fit	#40	47/100	2 places above you
Dr Kirsten Stockman DC (Chiro)	#44	43/100	2 places below you
The Hip Physio	#39	48/100	3 places above you
The Sustainable Health Centre	#45	43/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 66 · accessibility 85 · best practices 96 · SEO 85 — biggest losses: Links do not have descriptive text; Reduce unused JavaScript; Use efficient cache lifetimes
Google profile detail	2 photos · claimed · has a description · hours listed
Backlinks	413 referring domains · 644 links · rank 187
Site structure	1 pages crawled · 45 internal links per page · reachable in: contact 1 click, team 1 click, services 1 click · 18% of links use a generic anchor · 3 sitemap pages not reachable by following links
Sitemap	3 URLs listed · declared in robots.txt · newest entry 239 days old · 3 of 3 sampled URLs resolve

Where to get this fixed

Elite Osteo Clinic Exeter’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (4/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveTopsham Chiropractic#41 · 46/100 Full indexAll 53 firms ↓ Ranked belowExeter Mobile Massage Sports & Remedial Massage#43 · 44/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.