Measured 1 September 2026 via the PYC Exeter Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.
These are specific, checkable faults on the site — not opinions about it.
Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.
Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
This firm against the sector median and the index leader, Quay Kinetics Physio & Sports Injury Clinic, on every pillar.
Speed & CWV
62
Technical
63
Local presence
78
Visibility
0
AI search presence
0
Content & trust
35
this firm sector median leader
Exeter Mobile Massage Sports & Remedial Massage trails Quay Kinetics Physio & Sports Injury Clinic by 261 points across 5 pillars, but 61% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Speed & CWV.
Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
Quay Kinetics Physio & Sports Injury Clinic leads the index with 81/100. The largest gaps are: AI search presence (0 vs 100); Content & trust (35 vs 95); Visibility (0 vs 42).
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies House
No confident match on the registered name
Real-user speed (CrUX)
Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)
Performance 62 · accessibility 80 · best practices 78 · SEO 85 — biggest losses: Heading elements are not in a sequentially-descending order; Background and foreground colors do not have a sufficient contrast ratio.; Links do not have a discernible name
Google profile detail
13 photos · claimed · has a description · hours listed · 0 of 66 reviews are one star
Backlinks
37 referring domains · 40 links · rank 2
Site structure
1 pages crawled · 36 internal links per page · reachable in: contact 1 click, about 1 click · 0% of links use a generic anchor
Exeter Mobile Massage Sports & Remedial Massage’s lowest-scoring pillars among those we publish remediation guidance for:
Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.