Measured 1 September 2026 via the PYC Exeter Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.
These are specific, checkable faults on the site — not opinions about it.
Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.
Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
Worth fixingNo mobile viewport tagThe page is not telling phones how to lay itself out. Most local searches happen on one.
Worth fixingVery little published contentThe homepage carries 359 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.
Worth knowingThe site has not changed in a long timeThe homepage last reported a change 3 years ago.
This firm against the sector median and the index leader, Quay Kinetics Physio & Sports Injury Clinic, on every pillar.
Speed & CWV
85
Technical
29
Local presence
70
Visibility
14
AI search presence
0
Content & trust
28
this firm sector median leader
Heavitree Road Chiropractic Centre trails Quay Kinetics Physio & Sports Injury Clinic by 296 points across 5 pillars, but 58% of that is AI search presence and Technical alone. It already matches or beats the leader on Speed & CWV.
Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
Quay Kinetics Physio & Sports Injury Clinic leads the index with 81/100. The largest gaps are: AI search presence (0 vs 100); Technical (29 vs 100); Content & trust (28 vs 95).
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies House
No confident match on the registered name
Real-user speed (CrUX)
Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)
Performance 93 · accessibility 48 · best practices 48 · SEO 91 — biggest losses: Charset declaration is missing or occurs too late in the HTML; Does not use HTTPS; Uses deprecated APIs
Google profile detail
17 photos · claimed · no description · hours listed · 1 of 21 reviews are one star
Backlinks
55 referring domains · 81 links · rank 93
Site structure
1 pages crawled · 18 internal links per page · reachable in: contact 1 click · 0% of links use a generic anchor
Visibility (14/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.