Holmedale Health — Exeter Physiotherapy Digital Visibility Score

Digital Visibility Score: 34 / 100 · Rank 50 of 53

Digital Visibility Score34/100Rank 50 of 53Problems found3No XML sitemap foundFurthest behind-30Content & trust: 25 against a sector median of 55

Measured 1 September 2026 via the PYC Exeter Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	36	61	−25
Technical	63	88	−25
Local presence	59	77	−18
Visibility	0	4	−4
AI search presence	0	0	level
Content & trust	25	55	−30

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-25
Technical		-25
Local presence		-18
Visibility		-4
AI search presence		0
Content & trust		-30

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.
• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
• Worth fixingVery little published contentThe homepage carries 162 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Exeter	not in top 100
physio Exeter	not in top 100
best physiotherapist Exeter	not in top 100
sports injury clinic Exeter	not in top 100
back pain treatment Exeter	not in top 100
chiropractor Exeter	not in top 100
osteopath Exeter	not in top 100
private physio Exeter	not in top 100
rehabilitation clinic Exeter	not in top 100
physiotherapy Heavitree	not in top 100
physiotherapy St Leonards	not in top 100
physio Heavitree	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Quay Kinetics Physio & Sports Injury Clinic, on every pillar.

Speed & CWV		36
Technical		63
Local presence		59
Visibility		0
AI search presence		0
Content & trust		25

this firm sector median leader

Holmedale Health trails Quay Kinetics Physio & Sports Injury Clinic by 303 points across 6 pillars, but 56% of that is AI search presence and Content & trust alone.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Exeter?
✗	Which physio clinic in Exeter would you recommend for a sports injury?
✗	Top rated physiotherapy in Exeter
✗	I have back pain and live in Exeter - who should I see?
✗	Best physiotherapy in Heavitree, Exeter

Local presence

Google Business Profile.

Rating	3.4 / 5
Reviews	5
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	25	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 162 words
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	59	5 reviews · rated 3.4 · 0 new in 90 days
Technical	63	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: no · structured data: no

Key findings

• Speed & CWV: 36/100, below the sector median of 61.
• Technical: 63/100, below the sector median of 88.
• Local presence: 59/100, below the sector median of 77.
• Content & trust: 25/100, below the sector median of 55.

How this compares to the leader

Quay Kinetics Physio & Sports Injury Clinic leads the index with 81/100. The largest gaps are: AI search presence (0 vs 100); Content & trust (25 vs 95); Visibility (0 vs 42).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Holmedale Health in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
ROCK Spine and Joint Centre	#48	42/100	2 places above you
Clyde House Chiropractors Exeter	#52	19/100	2 places below you
Heavitree Road Chiropractic Centre	#47	42/100	3 places above you
Transform Health formerly Neil Davey Physio	#53	19/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 10290240 · 10.1 years old · active · SIC 68209
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 46 · accessibility 87 · best practices 81 · SEO 85 — biggest losses: Does not use HTTPS; Layout shift culprits; Document request latency
Google profile detail	4 photos · claimed · no description · hours listed · 2 of 5 reviews are one star
Backlinks	55 referring domains · 58 links · rank 79
Site structure	1 pages crawled · 13 internal links per page · reachable in: contact 1 click, about 1 click · 15% of links use a generic anchor
Sitemap	declared in robots.txt

Where to get this fixed

Holmedale Health’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveExeter Osteo#49 · 40/100 Full indexAll 53 firms ↓ Ranked belowHeavitree Osteopaths#51 · 21/100

---

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.