Heavitree Osteopaths — Exeter Physiotherapy Digital Visibility Score

Digital Visibility Score: 21 / 100 · Rank 51 of 53

Digital Visibility Score21/100Rank 51 of 53Problems found1No XML sitemap foundFurthest behind-88Technical: 0 against a sector median of 88

Measured 1 September 2026 via the PYC Exeter Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	—	61	not measured
Technical	0	88	−88
Local presence	44	77	−33
Visibility	0	4	−4
AI search presence	40	0	+40
Content & trust	—	55	not measured

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		not measured
Technical		-88
Local presence		-33
Visibility		-4
AI search presence		+40
Content & trust		not measured

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Exeter	not in top 100
physio Exeter	not in top 100
best physiotherapist Exeter	not in top 100
sports injury clinic Exeter	not in top 100
back pain treatment Exeter	not in top 100
chiropractor Exeter	not in top 100
osteopath Exeter	not in top 100
private physio Exeter	not in top 100
rehabilitation clinic Exeter	not in top 100
physiotherapy Heavitree	not in top 100
physiotherapy St Leonards	not in top 100
physio Heavitree	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Quay Kinetics Physio & Sports Injury Clinic, on every pillar.

Technical		0
Local presence		44
Visibility		0
AI search presence		40

this firm sector median leader

Heavitree Osteopaths trails Quay Kinetics Physio & Sports Injury Clinic by 258 points across 4 pillars, but 62% of that is Technical and AI search presence alone.

AI search presence

Named in 2 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Exeter?
✓	Which physio clinic in Exeter would you recommend for a sports injury?	named
✗	Top rated physiotherapy in Exeter
✗	I have back pain and live in Exeter - who should I see?
✓	Best physiotherapy in Heavitree, Exeter	named

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	44	0 reviews · 0 new in 90 days
Technical	0	HTTPS: — · page allows indexing: — · robots.txt allows crawling: — · sitemap: no · structured data: —

Key findings

• Technical: 0/100, below the sector median of 88.
• Local presence: 44/100, below the sector median of 77.

How this compares to the leader

Quay Kinetics Physio & Sports Injury Clinic leads the index with 81/100. The largest gaps are: Technical (0 vs 100); AI search presence (40 vs 100); Local presence (44 vs 100).

Top fixes (ranked by impact)

1. Add valid LocalBusiness schema, fix indexability, and ensure a fresh XML sitemap is referenced in robots.txt.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.

Firms ranked near this one

The firms nearest Heavitree Osteopaths in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Exeter Osteo	#49	40/100	2 places above you
Transform Health formerly Neil Davey Physio	#53	19/100	2 places below you
ROCK Spine and Joint Centre	#48	42/100	3 places above you
Heavitree Road Chiropractic Centre	#47	42/100	4 places above you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 09636346 · 11.2 years old · active · SIC 86220
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Google profile detail	1 photo · unclaimed · no description · no hours listed
Backlinks	44 referring domains · 159 links · rank 102 · 112 broken
Site structure	Not crawled — fetch failed

Where to get this fixed

Heavitree Osteopaths’s lowest-scoring pillars among those we publish remediation guidance for:

• Technical (0/100) — read SEO automation on running these technical checks continuously rather than once a quarter. Background on analysing this pillar: technical.
• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveHolmedale Health#50 · 34/100 Full indexAll 53 firms ↓ Ranked belowClyde House Chiropractors Exeter#52 · 19/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.