ROCK Spine and Joint Centre — Exeter Physiotherapy Digital Visibility Score

Digital Visibility Score: 42 / 100 · Rank 48 of 53

Digital Visibility Score42/100Rank 48 of 53 Problems found1No XML sitemap found One page from the first1Closest: back pain treatment Exeter at #15 Furthest behind-55Technical: 33 against a sector median of 88

Measured 1 September 2026 via the PYC Exeter Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	30	61	−31
Technical	33	88	−55
Local presence	100	77	+23
Visibility	14	4	+10
AI search presence	20	0	+20
Content & trust	—	55	not measured

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-31
Technical		-55
Local presence		+23
Visibility		+10
AI search presence		+20
Content & trust		not measured

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.

Where this firm ranks

Ranks for 2 of 12 keywords, average position 9.5, in the local 3-pack for 1 keyword.

Keyword	Position
physiotherapy Exeter	not in top 100
physio Exeter	not in top 100
best physiotherapist Exeter	not in top 100
sports injury clinic Exeter	not in top 100
back pain treatment Exeter	#15
chiropractor Exeter	#4
osteopath Exeter	not in top 100
private physio Exeter	not in top 100
rehabilitation clinic Exeter	not in top 100
physiotherapy Heavitree	not in top 100
physiotherapy St Leonards	not in top 100
physio Heavitree	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Quay Kinetics Physio & Sports Injury Clinic, on every pillar.

Speed & CWV		30
Technical		33
Local presence		100
Visibility		14
AI search presence		20

this firm sector median leader

ROCK Spine and Joint Centre trails Quay Kinetics Physio & Sports Injury Clinic by 194 points across 4 pillars, but 76% of that is AI search presence and Technical alone. It already matches or beats the leader on Local presence.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

back pain treatment Exeter

#15

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Exeter?
✗	Which physio clinic in Exeter would you recommend for a sports injury?
✗	Top rated physiotherapy in Exeter
✓	I have back pain and live in Exeter - who should I see?	cited by domain
✗	Best physiotherapy in Heavitree, Exeter

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	217
Locations	1
Reviews in last 90 days	14
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

professional team69
welcoming staff36
xrays28
posture improvement26
physiotherapy25
treatment plan13
thorough assessment6
sciatica treatment4
deep tissue massage3
weekly adjustments2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Visibility	14	ranks for 2 of 12 keywords · average position 9.5 · local 3-pack: 1
Local presence	100	217 reviews · rated 5 · 14 new in 90 days
Technical	33	HTTPS: yes · page allows indexing: — · robots.txt allows crawling: — · sitemap: no · structured data: —

Key findings

Speed & CWV: 30/100, below the sector median of 61.
Technical: 33/100, below the sector median of 88.

How this compares to the leader

Quay Kinetics Physio & Sports Injury Clinic leads the index with 81/100. The largest gaps are: AI search presence (20 vs 100); Technical (33 vs 100); Visibility (14 vs 42).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest ROCK Spine and Joint Centre in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Exeter McTimoney Chiropractic Clinic	#46	42/100	2 places above you
Holmedale Health	#50	34/100	2 places below you
The Sustainable Health Centre	#45	43/100	3 places above you
Heavitree Osteopaths	#51	21/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 93 · accessibility 90 · best practices 100 · SEO 85 — biggest losses: Heading elements are not in a sequentially-descending order; Missing source maps for large first-party JavaScript; `[aria-hidden="true"]` elements contain focusable descendents
Google profile detail	38 photos · claimed · has a description · hours listed · 0 of 217 reviews are one star
Backlinks	41 referring domains · 44 links · rank 15 · 52 broken
Site structure	Not crawled — homepage HTTP 403

Where to get this fixed

ROCK Spine and Joint Centre’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (14/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (20/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.