Digital Visibility Score: 64 / 100 · Rank 9 of 53
Measured 1 September 2026 via the PYC Exeter Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology . Spotted an error? Request a correction .
Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV +19 Technical +12 Local presence +7 Visibility +27 AI search presence 0 Content & trust +15
These are specific, checkable faults on the site — not opinions about it.
Worth knowing The site has not changed in a long time The homepage last reported a change 4.5 years ago.
Ranks for 3 of 12 keywords, average position 5.3, in the local 3-pack for 1 keyword.
Keyword Position physiotherapy Exeter not in top 100 physio Exeter not in top 100 best physiotherapist Exeter not in top 100 sports injury clinic Exeter #8 back pain treatment Exeter #7 chiropractor Exeter not in top 100 osteopath Exeter #1 private physio Exeter not in top 100 rehabilitation clinic Exeter not in top 100 physiotherapy Heavitree not in top 100 physiotherapy St Leonards not in top 100 physio Heavitree not in top 100
This firm against the sector median and the index leader, Quay Kinetics Physio & Sports Injury Clinic, on every pillar.
Speed & CWV 80 Technical 100 Local presence 84 Visibility 31 AI search presence 0 Content & trust 70
Magdalen Health trails Quay Kinetics Physio & Sports Injury Clinic by 152 points across 4 pillars, but 82% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Speed & CWV, Technical.
Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.
✗ Who are the best physiotherapists in Exeter? ✗ Which physio clinic in Exeter would you recommend for a sports injury? ✗ Top rated physiotherapy in Exeter ✗ I have back pain and live in Exeter - who should I see? ✗ Best physiotherapy in Heavitree, Exeter
Google Business Profile.
Rating 4.9 / 5 Reviews 133 Locations 1 Reviews in last 90 days 2 Address matches website yes
Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
back pain relief 17 welcoming staff 12 tension relief 6 hot stone massage 5 friendly team 5 cranial osteopathy 4 acupuncture 4 calm demeanor 2 body alignment 2 friendly therapist 2
What each score is made of. Every input here is in the open dataset , so the arithmetic can be checked rather than taken on trust.
Pillar Score Made up of Content & trust 70 about page: yes · team page: yes · credentials: no · blog or news: yes · homepage: 1,328 words · last changed: 1629 days ago Visibility 31 ranks for 3 of 12 keywords · average position 5.3 · local 3-pack: 1 Local presence 84 133 reviews · rated 4.9 · 2 new in 90 days Technical 100 HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes
No pillar falls materially below the sector median this quarter.
Quay Kinetics Physio & Sports Injury Clinic leads the index with 81/100. The largest gaps are: AI search presence (0 vs 100); Content & trust (70 vs 95); Local presence (84 vs 100).
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Add about/team pages, and refresh stale content.
The firms nearest Magdalen Health in this ranking, beyond the two either side.
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology .
Companies House Company 09576250 · 11.3 years old · active · SIC 86220 Real-user speed (CrUX) Too little traffic to appear in Chrome’s public dataset Lighthouse (lab, mobile) Performance 76 · accessibility 83 · best practices 96 · SEO 92 — biggest losses: Minimize main-thread work; Network dependency tree; Forced reflow Google profile detail 30 photos · claimed · has a description · hours listed · 1 of 133 reviews are one star Backlinks 87 referring domains · 131 links · rank 115 Site structure 19 pages crawled · 155.4 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click, services 1 click · 0% of links use a generic anchor Sitemap 39 URLs listed · not declared in robots.txt · newest entry 713 days old · 5 of 5 sampled URLs resolve
Magdalen Health’s lowest-scoring pillars among those we publish remediation guidance for:
How this is measured: see the index methodology , and the statistical methods behind each pillar. This index is published by PYC ; if you want this score moved, start here .