Exeter Chiro & Physio — Exeter Physiotherapy Digital Visibility Score

Digital Visibility Score: 69 / 100 · Rank 6 of 53

Digital Visibility Score69/100Rank 6 of 53 · top 10%One page from the first1Closest: chiropractor Exeter at #16

Measured 1 September 2026 via the PYC Exeter Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	62	61	+1
Technical	100	88	+12
Local presence	100	77	+23
Visibility	33	4	+29
AI search presence	40	0	+40
Content & trust	60	55	+5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+1
Technical		+12
Local presence		+23
Visibility		+29
AI search presence		+40
Content & trust		+5

Where this firm ranks

Ranks for 8 of 12 keywords, average position 32.9, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Exeter	#37
physio Exeter	#30
best physiotherapist Exeter	#36
sports injury clinic Exeter	#52
back pain treatment Exeter	#5
chiropractor Exeter	#16
osteopath Exeter	not in top 100
private physio Exeter	#44
rehabilitation clinic Exeter	not in top 100
physiotherapy Heavitree	not in top 100
physiotherapy St Leonards	not in top 100
physio Heavitree	#43

The gap to the leader

This firm against the sector median and the index leader, Quay Kinetics Physio & Sports Injury Clinic, on every pillar.

Speed & CWV		62
Technical		100
Local presence		100
Visibility		33
AI search presence		40
Content & trust		60

this firm sector median leader

Exeter Chiro & Physio trails Quay Kinetics Physio & Sports Injury Clinic by 104 points across 3 pillars, but 91% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Speed & CWV, Technical, Local presence.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

chiropractor Exeter

#16

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 2 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✓	Who are the best physiotherapists in Exeter?	cited by domain
✗	Which physio clinic in Exeter would you recommend for a sports injury?
✓	Top rated physiotherapy in Exeter	named
✗	I have back pain and live in Exeter - who should I see?
✗	Best physiotherapy in Heavitree, Exeter

Local presence

Google Business Profile.

Rating	4.9 / 5
Reviews	122
Locations	1
Reviews in last 90 days	10
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

professional team16
sciatica treatment6
spinal decompression5
knee problem3
achilles tendon treatment2
slipped disk treatment2
laser treatment2
precise diagnosis2
thorough assessment2
experienced physio2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	60	about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 1,774 words
Visibility	33	ranks for 8 of 12 keywords · average position 32.9 · local 3-pack: 0
Local presence	100	122 reviews · rated 4.9 · 10 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

Quay Kinetics Physio & Sports Injury Clinic leads the index with 81/100. The largest gaps are: AI search presence (40 vs 100); Content & trust (60 vs 95).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Exeter Chiro & Physio in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Motion Physio	#4	72/100	2 places above you
Peak Physio Ltd	#8	65/100	2 places below you
Estuary Clinic	#3	76/100	3 places above you
Magdalen Health	#9	64/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Google profile detail	15 photos · claimed · has a description · hours listed · 2 of 122 reviews are one star
Backlinks	14 referring domains · 19 links · rank 34 · 1 broken
Site structure	25 pages crawled · 68.4 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 2% of links use a generic anchor
Sitemap	12 URLs listed · declared in robots.txt · newest entry 8 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Exeter Chiro & Physio’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (33/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (40/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.