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Estuary Clinic — Exeter Physiotherapy Digital Visibility Score

Digital Visibility Score: 76 / 100 · Rank 3 of 53

Measured 1 September 2026 via the PYC Exeter Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
PillarScoreMedianvs median
Speed & CWV7461+13
Technical8888level
Local presence8877+11
Visibility464+42
AI search presence800+80
Content & trust6655+11
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV+13
Technical0
Local presence+11
Visibility+42
AI search presence+80
Content & trust+11
These are specific, checkable faults on the site — not opinions about it.
  • Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
  • Worth knowingThe site has not changed in a long timeThe homepage last reported a change 11.6 years ago.
Ranks for 11 of 12 keywords, average position 24.2, in the local 3-pack for 0 keywords.
KeywordPosition
physiotherapy Exeter#9
physio Exeter#8
best physiotherapist Exeter#8
sports injury clinic Exeter#9
back pain treatment Exeter#3
chiropractor Exeternot in top 100
osteopath Exeter#6
private physio Exeter#12
rehabilitation clinic Exeter#87
physiotherapy Heavitree#36
physiotherapy St Leonards#55
physio Heavitree#33
This firm against the sector median and the index leader, Quay Kinetics Physio & Sports Injury Clinic, on every pillar.
Speed & CWV74
Technical88
Local presence88
Visibility46
AI search presence80
Content & trust66

this firm sector median leader

Estuary Clinic trails Quay Kinetics Physio & Sports Injury Clinic by 73 points across 4 pillars, but 67% of that is Content & trust and AI search presence alone. It already matches or beats the leader on Speed & CWV, Visibility.

Ranked between #11 and #20 — one page from the first, ordered by how close.
private physio Exeter#12

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

Named in 4 of 5 AI answers. A domain citation is stronger evidence than a name mention.
Who are the best physiotherapists in Exeter?cited by domain
Which physio clinic in Exeter would you recommend for a sports injury?cited by domain
Top rated physiotherapy in Exetercited by domain
I have back pain and live in Exeter - who should I see?cited by domain
Best physiotherapy in Heavitree, Exeter
Google Business Profile.
Rating5 / 5
Reviews59
Locations1
Reviews in last 90 days6
Address matches websiteyes
Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
  • osteopath9
  • feeling6
  • acupuncture5
  • understanding5
  • podiatry4
  • lower back issue3
  • history3
  • expert treatment2
  • advice2
  • explanation2
What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.
PillarScoreMade up of
Content & trust66about page: no · team page: yes · credentials: yes · blog or news: yes · homepage: 764 words · last changed: 4245 days ago
Visibility46ranks for 11 of 12 keywords · average position 24.2 · local 3-pack: 0
Local presence8859 reviews · rated 5 · 6 new in 90 days
Technical88HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes
  • No pillar falls materially below the sector median this quarter.

Quay Kinetics Physio & Sports Injury Clinic leads the index with 81/100. The largest gaps are: Content & trust (66 vs 95); AI search presence (80 vs 100); Technical (88 vs 100).

  1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
  2. Add about/team pages, and refresh stale content.
  3. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.
The firms nearest Estuary Clinic in this ranking, beyond the two either side.
FirmRankScoreWhy it is here
Quay Kinetics Physio & Sports Injury Clinic#181/1002 places above you
First Physiotherapy and Sports Injury Clinic#570/1002 places below you
Exeter Chiro & Physio#669/1003 places below you
Innate Health Chiropractic - Chiropractor Exeter#765/1004 places below you
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies HouseNo confident match on the registered name
Real-user speed (CrUX)Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)Performance 56 · accessibility 87 · best practices 78 · SEO 100 — biggest losses: Browser errors were logged to the console; LCP request discovery; Font display
Google profile detail9 photos · claimed · no description · hours listed · 0 of 59 reviews are one star
Backlinks187 referring domains · 286 links · rank 120 · 60 broken
Site structureNot crawled — homepage HTTP 403

Estuary Clinic’s lowest-scoring pillars among those we publish remediation guidance for:

  • Visibility (46/100) and Content & trust (66/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing these pillars: visibility, content & trust.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.