Barefoot Physio Exeter — Exeter Physiotherapy Digital Visibility Score

Digital Visibility Score: 79 / 100 · Rank 2 of 53

Digital Visibility Score79/100Rank 2 of 53 · top 2%Problems found1The site has not changed in a long timeOne page from the first1Closest: back pain treatment Exeter at #14Furthest behind-2Content & trust: 53 against a sector median of 55

Measured 1 September 2026 via the PYC Exeter Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	68	61	+7
Technical	100	88	+12
Local presence	100	77	+23
Visibility	37	4	+33
AI search presence	100	0	+100
Content & trust	53	55	−2

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+7
Technical		+12
Local presence		+23
Visibility		+33
AI search presence		+100
Content & trust		-2

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 4.5 years ago.

Where this firm ranks

Ranks for 7 of 12 keywords, average position 9.6, in the local 3-pack for 2 keywords.

Keyword	Position
physiotherapy Exeter	#3
physio Exeter	#3
best physiotherapist Exeter	#6
sports injury clinic Exeter	#3
back pain treatment Exeter	#14
chiropractor Exeter	not in top 100
osteopath Exeter	not in top 100
private physio Exeter	#3
rehabilitation clinic Exeter	#35
physiotherapy Heavitree	not in top 100
physiotherapy St Leonards	not in top 100
physio Heavitree	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Quay Kinetics Physio & Sports Injury Clinic, on every pillar.

Speed & CWV		68
Technical		100
Local presence		100
Visibility		37
AI search presence		100
Content & trust		53

this firm sector median leader

The whole deficit to Quay Kinetics Physio & Sports Injury Clinic is Content & trust and Visibility — 47 points. It already matches or beats the leader on Speed & CWV, Technical, Local presence, AI search presence.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

back pain treatment Exeter

#14

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 5 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✓	Who are the best physiotherapists in Exeter?	cited by domain
✓	Which physio clinic in Exeter would you recommend for a sports injury?	cited by domain
✓	Top rated physiotherapy in Exeter	cited by domain
✓	I have back pain and live in Exeter - who should I see?	cited by domain
✓	Best physiotherapy in Heavitree, Exeter	cited by domain

Local presence

Google Business Profile.

Rating	4.9 / 5
Reviews	152
Locations	1
Reviews in last 90 days	11
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• work injury33
• professional staff31
• exercise program18
• welcoming atmosphere13
• knee injury rehab9
• knowledgeable team8
• treatment plan7
• injury recovery4
• whiplash injury treatment3
• tension release2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	53	about page: yes · team page: yes · credentials: no · blog or news: no · homepage: 3,645 words · last changed: 1629 days ago
Visibility	37	ranks for 7 of 12 keywords · average position 9.6 · local 3-pack: 2
Local presence	100	152 reviews · rated 4.9 · 11 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• No pillar falls materially below the sector median this quarter.

How this compares to the leader

Quay Kinetics Physio & Sports Injury Clinic leads the index with 81/100. The largest gaps are: Content & trust (53 vs 95).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Add about/team pages, and refresh stale content.
3. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Barefoot Physio Exeter in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Motion Physio	#4	72/100	2 places below you
First Physiotherapy and Sports Injury Clinic	#5	70/100	3 places below you
Exeter Chiro & Physio	#6	69/100	4 places below you
Innate Health Chiropractic - Chiropractor Exeter	#7	65/100	5 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 67 · accessibility 84 · best practices 100 · SEO 85 — biggest losses: Links do not have descriptive text; Network dependency tree; Links do not have a discernible name
Google profile detail	38 photos · claimed · has a description · hours listed · 2 of 152 reviews are one star
Backlinks	58 referring domains · 107 links · rank 130 · 1 broken
Site structure	17 pages crawled · 490.1 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click, services 1 click · 1% of links use a generic anchor
Sitemap	27 URLs listed · not declared in robots.txt · newest entry 14 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Barefoot Physio Exeter’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (37/100) and Content & trust (53/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing these pillars: visibility, content & trust.

↑ Ranked aboveQuay Kinetics Physio & Sports Injury Clinic#1 · 81/100 Full indexAll 53 firms ↓ Ranked belowEstuary Clinic#3 · 76/100

---

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.