Innate Health Chiropractic - Chiropractor Exeter — Exeter Physiotherapy Digital Visibility Score

Digital Visibility Score: 65 / 100 · Rank 7 of 53

Digital Visibility Score65/100Rank 7 of 53 · top 12%Problems found1The site has not changed in a long time

Measured 1 September 2026 via the PYC Exeter Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	65	61	+4
Technical	100	88	+12
Local presence	100	77	+23
Visibility	35	4	+31
AI search presence	0	0	level
Content & trust	70	55	+15

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+4
Technical		+12
Local presence		+23
Visibility		+31
AI search presence		0
Content & trust		+15

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth knowingThe site has not changed in a long timeThe homepage last reported a change 4.5 years ago.

Where this firm ranks

Ranks for 2 of 12 keywords, average position 2, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Exeter	not in top 100
physio Exeter	not in top 100
best physiotherapist Exeter	not in top 100
sports injury clinic Exeter	not in top 100
back pain treatment Exeter	#1
chiropractor Exeter	#3
osteopath Exeter	not in top 100
private physio Exeter	not in top 100
rehabilitation clinic Exeter	not in top 100
physiotherapy Heavitree	not in top 100
physiotherapy St Leonards	not in top 100
physio Heavitree	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Quay Kinetics Physio & Sports Injury Clinic, on every pillar.

Speed & CWV		65
Technical		100
Local presence		100
Visibility		35
AI search presence		0
Content & trust		70

this firm sector median leader

Innate Health Chiropractic - Chiropractor Exeter trails Quay Kinetics Physio & Sports Injury Clinic by 132 points across 3 pillars, but 95% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Speed & CWV, Technical, Local presence.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Exeter?
✗	Which physio clinic in Exeter would you recommend for a sports injury?
✗	Top rated physiotherapy in Exeter
✗	I have back pain and live in Exeter - who should I see?
✗	Best physiotherapy in Heavitree, Exeter

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	199
Locations	1
Reviews in last 90 days	20
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

posture improvement19
calm environment17
shoulder pain relief13
migraine relief10
knowledgeable team7
chronic pain relief7
knowledgeable chiropractor6
sciatica treatment3
frozen shoulder treatment2
diaphragm issues2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	70	about page: yes · team page: yes · credentials: no · blog or news: yes · homepage: 8,288 words · last changed: 1629 days ago
Visibility	35	ranks for 2 of 12 keywords · average position 2 · local 3-pack: 0
Local presence	100	199 reviews · rated 5 · 20 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

Quay Kinetics Physio & Sports Injury Clinic leads the index with 81/100. The largest gaps are: AI search presence (0 vs 100); Content & trust (70 vs 95).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Innate Health Chiropractic - Chiropractor Exeter in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
First Physiotherapy and Sports Injury Clinic	#5	70/100	2 places above you
Magdalen Health	#9	64/100	2 places below you
Motion Physio	#4	72/100	3 places above you
The Good Physio	#10	64/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 69 · accessibility 92 · best practices 100 · SEO 92 — biggest losses: Render-blocking requests; Forced reflow; Reduce unused CSS
Google profile detail	62 photos · claimed · has a description · hours listed · 0 of 199 reviews are one star
Backlinks	60 referring domains · 136 links · rank 161
Site structure	Not crawled — homepage HTTP 403

Where to get this fixed

Innate Health Chiropractic - Chiropractor Exeter’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (35/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.