Stefania De Cara Massage & Wellness — Exeter Physiotherapy Digital Visibility Score

Digital Visibility Score: 54 / 100 · Rank 24 of 53

Digital Visibility Score54/100Rank 24 of 53 · top 44%Problems found1The site has not changed in a long time Furthest behind-14Content & trust: 41 against a sector median of 55

Measured 1 September 2026 via the PYC Exeter Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	61	61	level
Technical	100	88	+12
Local presence	87	77	+10
Visibility	0	4	−4
AI search presence	0	0	level
Content & trust	41	55	−14

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		0
Technical		+12
Local presence		+10
Visibility		-4
AI search presence		0
Content & trust		-14

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth knowingThe site has not changed in a long timeThe homepage last reported a change 9.7 years ago.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Exeter	not in top 100
physio Exeter	not in top 100
best physiotherapist Exeter	not in top 100
sports injury clinic Exeter	not in top 100
back pain treatment Exeter	not in top 100
chiropractor Exeter	not in top 100
osteopath Exeter	not in top 100
private physio Exeter	not in top 100
rehabilitation clinic Exeter	not in top 100
physiotherapy Heavitree	not in top 100
physiotherapy St Leonards	not in top 100
physio Heavitree	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Quay Kinetics Physio & Sports Injury Clinic, on every pillar.

Speed & CWV		61
Technical		100
Local presence		87
Visibility		0
AI search presence		0
Content & trust		41

this firm sector median leader

Stefania De Cara Massage & Wellness trails Quay Kinetics Physio & Sports Injury Clinic by 209 points across 4 pillars, but 74% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Speed & CWV, Technical.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Exeter?
✗	Which physio clinic in Exeter would you recommend for a sports injury?
✗	Top rated physiotherapy in Exeter
✗	I have back pain and live in Exeter - who should I see?
✗	Best physiotherapy in Heavitree, Exeter

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	83
Locations	1
Reviews in last 90 days	4
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

lymphatic drainage massage13
kind staff6
hot stone massage5
personal approach4
tailored massage3
shoulder injury recovery2
holistic massage2
knot removal2
remedial treatment2
clear explanations2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	41	about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 183 words · last changed: 3546 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	87	83 reviews · rated 5 · 4 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Content & trust: 41/100, below the sector median of 55.

How this compares to the leader

Quay Kinetics Physio & Sports Injury Clinic leads the index with 81/100. The largest gaps are: AI search presence (0 vs 100); Content & trust (41 vs 95); Visibility (0 vs 42).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Stefania De Cara Massage & Wellness in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Cliff Hill Training Ground (Exeter City FC Training Ground)	#22	54/100	2 places above you
Fitness First Exeter	#26	53/100	2 places below you
Tim Edbrooke Physiotherapy Ltd.	#21	55/100	3 places above you
Shuropody Exeter	#27	53/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 63 · accessibility 96 · best practices 73 · SEO 100 — biggest losses: Issues were logged in the `Issues` panel in Chrome Devtools; Improve image delivery; Render-blocking requests
Google profile detail	52 photos · claimed · has a description · hours listed · 0 of 83 reviews are one star
Backlinks	54 referring domains · 59 links · rank 74 · 66 broken
Site structure	25 pages crawled · 53.6 internal links per page · reachable in: contact 1 click, about 1 click · 2% of links use a generic anchor
Sitemap	not declared in robots.txt

Where to get this fixed

Stefania De Cara Massage & Wellness’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.