Fitness First Exeter — Exeter Physiotherapy Digital Visibility Score

Digital Visibility Score: 53 / 100 · Rank 26 of 53

Digital Visibility Score53/100Rank 26 of 53 · top 48%Problems found1The site has not changed in a long time Furthest behind-7Speed & CWV: 54 against a sector median of 61

Measured 1 September 2026 via the PYC Exeter Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	54	61	−7
Technical	100	88	+12
Local presence	78	77	+1
Visibility	0	4	−4
AI search presence	0	0	level
Content & trust	70	55	+15

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-7
Technical		+12
Local presence		+1
Visibility		-4
AI search presence		0
Content & trust		+15

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth knowingThe site has not changed in a long timeThe homepage last reported a change 4.9 years ago.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Exeter	not in top 100
physio Exeter	not in top 100
best physiotherapist Exeter	not in top 100
sports injury clinic Exeter	not in top 100
back pain treatment Exeter	not in top 100
chiropractor Exeter	not in top 100
osteopath Exeter	not in top 100
private physio Exeter	not in top 100
rehabilitation clinic Exeter	not in top 100
physiotherapy Heavitree	not in top 100
physiotherapy St Leonards	not in top 100
physio Heavitree	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Quay Kinetics Physio & Sports Injury Clinic, on every pillar.

Speed & CWV		54
Technical		100
Local presence		78
Visibility		0
AI search presence		0
Content & trust		70

this firm sector median leader

Fitness First Exeter trails Quay Kinetics Physio & Sports Injury Clinic by 189 points across 4 pillars, but 75% of that is AI search presence and Visibility alone. It already matches or beats the leader on Speed & CWV, Technical.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Exeter?
✗	Which physio clinic in Exeter would you recommend for a sports injury?
✗	Top rated physiotherapy in Exeter
✗	I have back pain and live in Exeter - who should I see?
✗	Best physiotherapy in Heavitree, Exeter

Local presence

Google Business Profile.

Rating	4.4 / 5
Reviews	203
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Lab speed against real users

Largest Contentful Paint measured two ways: one throttled lab run, against 28 days of real Chrome users.

Lab (Lighthouse, mobile)	5.4s	one throttled load on a datacentre machine
Field (real users)	1.7s	75th percentile of actual Chrome visitors over 28 days

The lab figure is 3.2× the real-user figure. The lab test rates this site poorly, but real visitors are not experiencing it that way — Core Web Vitals pass on field data. Treat a low lab score here as a lead to investigate, not a fault to pay to fix.

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

equipment13
atmosphere11
machine8
parking7
priced7
sauna6
personal trainers6
changing rooms4
club3
classes3

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	70	about page: yes · team page: yes · credentials: no · blog or news: yes · homepage: 1,055 words · last changed: 1779 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	78	203 reviews · rated 4.4 · 0 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

Quay Kinetics Physio & Sports Injury Clinic leads the index with 81/100. The largest gaps are: AI search presence (0 vs 100); Visibility (0 vs 42); Content & trust (70 vs 95).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Fitness First Exeter in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Stefania De Cara Massage & Wellness	#24	54/100	2 places above you
County Chiropractic & Wellness Centre	#28	52/100	2 places below you
Harbour Chiropractic & Physiotherapy, Topsham	#23	54/100	3 places above you
Balance Sport Rehabilitation & Performance	#29	51/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	LCP 1702ms · INP 190ms · CLS 0 · passes Core Web Vitals
Lighthouse (lab, mobile)	Performance 36 · accessibility 88 · best practices 81 · SEO 69 — biggest losses: Document request latency; Render-blocking requests; List items (`<li>`) are not contained within `<ul>`, `<ol>` or `<menu>` parent elements.
Google profile detail	60 photos · claimed · has a description · hours listed · 15 of 203 reviews are one star
Backlinks	2803 referring domains · 25020 links · rank 335 · 1418 broken
Site structure	25 pages crawled · 159.7 internal links per page · reachable in: contact 1 click, about 1 click · 1% of links use a generic anchor
Sitemap	811 URLs listed · declared in robots.txt · newest entry 0 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Fitness First Exeter’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.