County Chiropractic & Wellness Centre — Exeter Physiotherapy Digital Visibility Score

Digital Visibility Score: 52 / 100 · Rank 28 of 53

Digital Visibility Score52/100Rank 28 of 53 Problems found1The site has not changed in a long time Furthest behind-39Speed & CWV: 22 against a sector median of 61

Measured 1 September 2026 via the PYC Exeter Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	22	61	−39
Technical	100	88	+12
Local presence	85	77	+8
Visibility	22	4	+18
AI search presence	0	0	level
Content & trust	70	55	+15

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-39
Technical		+12
Local presence		+8
Visibility		+18
AI search presence		0
Content & trust		+15

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth knowingThe site has not changed in a long timeThe homepage last reported a change 8.9 years ago.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 5, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Exeter	not in top 100
physio Exeter	not in top 100
best physiotherapist Exeter	not in top 100
sports injury clinic Exeter	not in top 100
back pain treatment Exeter	not in top 100
chiropractor Exeter	#5
osteopath Exeter	not in top 100
private physio Exeter	not in top 100
rehabilitation clinic Exeter	not in top 100
physiotherapy Heavitree	not in top 100
physiotherapy St Leonards	not in top 100
physio Heavitree	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Quay Kinetics Physio & Sports Injury Clinic, on every pillar.

Speed & CWV		22
Technical		100
Local presence		85
Visibility		22
AI search presence		0
Content & trust		70

this firm sector median leader

County Chiropractic & Wellness Centre trails Quay Kinetics Physio & Sports Injury Clinic by 187 points across 5 pillars, but 68% of that is AI search presence and Speed & CWV alone. It already matches or beats the leader on Technical.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Exeter?
✗	Which physio clinic in Exeter would you recommend for a sports injury?
✗	Top rated physiotherapy in Exeter
✗	I have back pain and live in Exeter - who should I see?
✗	Best physiotherapy in Heavitree, Exeter

Local presence

Google Business Profile.

Rating	4.8 / 5
Reviews	143
Locations	1
Reviews in last 90 days	3
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

friendly team20
welcoming team10
expert staff6
floatation experience5
deep tissue massage4
floatation room3
sleep quality3
personable therapist2
explaining treatment2
relaxing rooms2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	70	about page: yes · team page: yes · credentials: no · blog or news: yes · homepage: 1,151 words · last changed: 3231 days ago
Visibility	22	ranks for 1 of 12 keywords · average position 5 · local 3-pack: 0
Local presence	85	143 reviews · rated 4.8 · 3 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Speed & CWV: 22/100, below the sector median of 61.

How this compares to the leader

Quay Kinetics Physio & Sports Injury Clinic leads the index with 81/100. The largest gaps are: AI search presence (0 vs 100); Speed & CWV (22 vs 49); Content & trust (70 vs 95).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.

Firms ranked near this one

The firms nearest County Chiropractic & Wellness Centre in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Fitness First Exeter	#26	53/100	2 places above you
Exeter Chiropractic Clinic	#30	51/100	2 places below you
Exeter Acupuncture & Osteopaths	#25	53/100	3 places above you
ReBalance Injury Clinic Exeter	#31	51/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 21 · accessibility 85 · best practices 33 · SEO 100 — biggest losses: Displays images with incorrect aspect ratio; Avoid large layout shifts; Reduce JavaScript execution time
Google profile detail	59 photos · claimed · has a description · hours listed · 3 of 143 reviews are one star
Backlinks	98 referring domains · 180 links · rank 103
Site structure	Not crawled — homepage HTTP 403

Where to get this fixed

County Chiropractic & Wellness Centre’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (22/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.